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Information Theory And Error Control Coding - Crash Course

Information Theory And Error Control Coding - Crash Course
Last updated 10/2020
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.39 GB | Duration: 4h 12m

Information Theory for Digital Communication


What you'll learn
Information Theory in Digital Communication
Basic Knowledge of Information Theory and Error Control Coding
Digital Communication, Error Correcting Codes, Source Coding
Probability and Random Process

Requirements
Basic Knowledge of Digital Communication
Basic Knowledge of Analog Communication
Basics of Probability Theory
Basics of Matrix Theory

Description
1. This Course is for Students having background in Electronics and Telecommunication or any relevant stream.2. This Course is made from Digital Communication Point of View.3. If you have any experience in any Communication related Courses prior to this then you can have a look.4. The Prerequisites required are mentioned in the Course Introduction Video.5. This is a Theoretical and Analytical Course.6. This Course is exclusively made from Beginners point of view.7. If you want to learn Applying Probability on Digital Communication.8. Solutions of Each Problem will be in Detail.8. You will be able to learn different topics with this Course like Entropy, Joint Conditional Probability, Source Coding Error Correction.9. You will be able to Imagine this Course Visually after finishing this Course.Information Theory and Error Correcting Codes is one of the Difficult Subjects in the Field of Electronics and Communication - You will learn it easily on this Course.Q:- Will the course teach me Analog or Digital Communication?A:- No, This topic is dealt in separate Course called Analog Communication and Digital Communication, and they require separate Attention all together.With over 3+ Years of Experience and a 4.0 Instructor Rating in Udemy, I am Coming Up with Core Electronics and Communication Course of more than 4+ Hours of Theory and Problem Solving called Information Theory and Error Control Coding - Crash Course.The curriculum was developed over a period of 4 Months.If you are satisfied in any way, Check out my other Courses as well.So what are you waiting for? Click the buy now button and join me on this Wonderful course.
Overview
Section 1: Course Introduction
Lecture 1 Course Introduction
Section 2: Information
Lecture 2 Introduction
Lecture 3 Information
Lecture 4 Entropy
Lecture 5 Information Rate
Lecture 6 Summary of Information, Entropy and Information Rate
Section 3: Source Coding Techniques
Lecture 7 Source Coding Techniques
Lecture 8 Shannon Fano Coding
Lecture 9 Hofmann Coding
Lecture 10 Summary
Section 4: Binary Channels
Lecture 11 Conditional Probability Matrix
Lecture 12 Joint Probability Matrix
Lecture 13 Summary of CPM JPM
Lecture 14 Binary Channels
Lecture 15 Examples on Binary Channels
Lecture 16 Conditional and Joint Entropy
Lecture 17 Caution Point
Section 5: Mutual Information and Channel Capacity
Lecture 18 Mutual Information
Lecture 19 Channel Capacity
Lecture 20 AWGN Channel
Section 6: Error Control Coding
Lecture 21 Introduction to Error Control Coding
Lecture 22 Hamming Weight and Hamming Distance
Lecture 23 Generator Matrix
Lecture 24 Example on LBC
Lecture 25 Error Detection and Error Correction of LBC
Lecture 26 Parity Check Matrix
Lecture 27 Caution on G and H
Lecture 28 Syndrome Decoding
Lecture 29 Error and Detection of Syndrome Decoding
Lecture 30 Hamming Bound and Hamming Code
Lecture 31 Kraft's Inequality
Lecture 32 Special Channels
Lecture 33 Convolution Code
Lecture 34 Viterbi Algorithm
Lecture 35 Repetition of Input
Lecture 36 Repetition of Input Example
Lecture 37 Repetition of Input Example 2
Lecture 38 Different Codes
Section 7: Conclusion
Lecture 39 Few Extra Points
Lecture 40 Course Conclusion
Lecture 41 Thank You Note
Electronics and Telecommunication,Who had prior experience in some Communication Courses

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How Retargeting Works-The Complete Guide To Retargeting Ads!

How Retargeting Works-The Complete Guide To Retargeting Ads!
Last updated 6/2016
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 8.29 GB | Duration: 8h 24m

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!


What you'll learn
Profitably set up, manage and optimize professional retargeting campaignis
Use advanced retargeting techniques to stay in front of your most engaged website traffic
Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
Deploy your remarketing and retargeting tags through Google Tag Manager
Understand what retargeting is and how it works
Understand the technology underlying every retargeting and remarketing campaign on the web
Choose which website visitors you want to spend money retargeting to, and which ones you don't
Understand your website visitors psychologically, and understand where they are in the funnel
Plan your retargeting lists and audiences to maximize profit
Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
Use Google AdWords to set up and manage your retargeting campaigns
Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
How to use affinity audiences and in-market segments to enhance your retargeting campaigns
How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

Requirements
You must have an internet connection
You must have a google account (it's easy and free to set one up)
You must be willing to learn new things and apply them in your campaigns as the course progresses
You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!)

Description
Hi, I'm Isaac Rudansky and welcome to my complete remarketing / retargeting course where you're going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.
This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in*almost every vertical out there.
Our clients often ask me, "What is retargeting and how does it work?"
Retargeting, which is also referred to as remarketing (they're the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.
95%*of your website visitors do not convert (or take any revenue-generating action) on their first visit.*I am going to teach you*the art and science of retargeting*so you can have a chance to convert the vast majority of your visitors that simply weren't ready to convert on their first visit.
Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert.
I'm going to explain exactly how retargeting works from a technological perspective, and I'm going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors' browsers which allows your retargeting platform to follow that user around the internet.
Cookies are dropped on your visitors' browser through a little piece of code that you put on your site, often referred to as a pixel. If you're remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you're remarketing with Adroll, then Adroll will supply their cookie for you to place on their site.
All this talk of cookies, pixels and tracking codes may sound complex, but in fact it's really easy to learn once you get the hang of it. The technology isn't the important part of this course .... what I*teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.
Retargeting remains one of the most effective forms of online advertising, and it's used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads.
Retargeting is so effective because it*helps you stay in the forefront of your customers' minds*and enables you to bring them back to your website when they're actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.
Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.
Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, I will teach you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.
For much less than*the price of one dinner out with the family, you're going to get*over 10*hours of video lectures,*access to our*student discussion forum, and the ability to*ask me any questions you may have*as you progress through the course.
On top of all that, you get*lifetime access*and a*30 day, 100%*money back guarantee!
ZERO Experience Required
In this course you will learn
What retargeting and how does it work?*What are remarketing campaigns in Google AdWords?The technology behind retargeting and how "follow-me" ads actually get servedThe history of ad exchanges and ad networksHow to look at your website visitors from a psychological*perspective*How to plan and develop your remarketing listsThe concepts of the buyers funnel and how to determine where in the funnel your visitors are*The concept of engagement and how to use intent signals to your advantageHow to use Google Tag Manager to track advanced audience segments like scroll depth tracking and on-site session timersHow to deploy your tags and variables through Google Tag Manager*How to use Google Analytics to*track the most important metrics and dataHow to set up, optimize and manage your remarketing campaigns inside Google AdWords
... and much, much more!
So what are you waiting for?
Click the "take this course" button now, or feel free to preview some of the lecture below.
Either way, I really appreciate you taking the time to check out this course, and I can't wait to see you in a couple minutes on the other side!
Cheers,*Isaac
Overview
Section 1: Welcome and Introduction
Lecture 1 Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip!
Lecture 2 What is remarketing and retargeting? Defining our objectives and purpose
Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
Lecture 3 The Digital Advertising Ecosystem Part 1
Lecture 4 The Digital Advertising Ecosystem Part 2
Lecture 5 Understanding Ad Exchanges And How They Work
Lecture 6 What Remarketing Looks Like On The Inside
Section 3: Developing Your Remarketing and Retargeting Strategies
Lecture 7 Audiences and Segments: The Foundation Of Your Remarketing Strategy
Lecture 8 Understanding Intent Signals and Visitor Engagement
Lecture 9 Behavioral Characteristics - The Composition Of Your Segments
Lecture 10 Combining Characteristics - Infinite Possibilities!
Lecture 11 Characteristics That Matter To You ... Your First Assignment
Section 4: Planning Your Retargeting Campaigns Like A Pro
Lecture 12 Funnel Based Segmentation - Funnel Mapping
Lecture 13 Funnel Based Segmentation - Using The Funnel To Develop Your Lists
Lecture 14 Using Your Website To Plan Your Remarketing Lists
Lecture 15 Mapping Your Ad Groups Using Your Lists and Values (Part 1)
Lecture 16 Mapping Your Ad Groups Using Your Lists and Values (Part 2)
Section 5: Using Google Analytics To Develop and Build Your Audience Segments
Lecture 17 Introduction To The Google Analytics Tag
Lecture 18 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag
Lecture 19 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working
Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
Lecture 20 The Benefits Of Using Google Tag Manager
Lecture 21 Signing Into Your Google Tag Manager Account
Lecture 22 Adding Your Basic Google Analytics Tag Through Google Tag Manager
Lecture 23 Setting Up Custom Button and Link Click Tracking In Google Tag Manager
Lecture 24 Adding Page Level Scroll Depth Tracking In Google Tag Manager
Lecture 25 Adding Custom User Engagement Timers In Google Tag Manager
Lecture 26 Adding Google Adwords Conversion Tracking Through Google Tag Manager
Lecture 27 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
Section 7: Building Your Remarketing Audiences In Your Google Analytics Account
Lecture 28 Linking Your Google AdWords and Google Analytics Accounts
Lecture 29 Introduction To The Google Analytics Audience Builder
Lecture 30 Building Remarketing Audiences In Google Analytics Based On URL Attributes
Lecture 31 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
Lecture 32 Setting Up Remarketing Sequences In The Google Analytics Audience Builder
Lecture 33 Setting Up Goal Based Remarketing Audiences In Google Analytics
Lecture 34 Setting Up Event Based Audiences Using The Google Analytics Display Builder
Lecture 35 Importing Remarketing Audiences From The Google Analytics Solutions Gallery
Lecture 36 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
Lecture 37 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences
Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
Lecture 38 How Google Analytics and AdWords Talk To Each Other
Lecture 39 Importing Google Analytics Goals into AdWords For Conversion Tracking
Lecture 40 Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Lecture 41 Introduction To Building Retargting Ads Lists In Google AdWords
Lecture 42 Building and Configuring New Retargeting ads lists inside Google AdWords
Lecture 43 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns,This course is for you if you know that retargeting works, but haven't been able to make it successful for your company,This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge,This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products,This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads,If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course,This course is NOT for you if you're not serious about your website traffic

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Cognitive Psychology For Positive Mental Health And Wellness

Cognitive Psychology For Positive Mental Health And Wellness
Last updated 11/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 20.70 GB | Duration: 15h 50m

Optimise your mental health and reduce stress by mastering the key concepts of Cognitive Behavioural Psychology (CBP)


What you'll learn
Perceptions determine behavior, and behaviours determine perceptions.
The application of useful cognitive and behavioural psychology models.
A personal improvement methodology that emphasizes self-awareness.
How to increase the accuracy and efficiency of your thought processes.
A psychology-based approach to making rational and assertive decisions.
How to establish goals and objectives that are defined and measurable.
Learn how to challenge and improve unhelpful behaviors and attitudes.
How to reduce the negative impact of psychological or physical distress.
A model for identifying and solving problems that stem from life stressors.
And much, much more.

Requirements
An MP3 version is also accessible for those who like to learn 'on the go'.
You can access your training course on a tablet, smartphone, or desktop.
We include additional learning materials to assist you in your learning.
This course does not require any prior experience or qualifications.
Students are prompted to take notes (for self-reflection reasons only).
This training can be studied anywhere with a stable internet connection.

Description
A healthy mental state is as important as a healthy physical state. A person is mentally healthy when they are able to recognize their own abilities, efficiently regulate their own behaviour, deal effectively with the stresses resulting from everyday life, and contribute to society. The importance of good mental health cannot be overstated at any stage of life, from childhood to adulthood.The world system has undergone a profound shift in recent years, with people's livelihoods and society at large being drastically changed in a variety of ways. The field of Cognitive Behavioural Psychology does not provide people with solutions to the complexities of their everyday lives. But it can provide them with a rationale for initiating significant self-improvement for themselves and also for the communities they belong to.Most people understand the importance of keeping an open mind. Being open-minded does, however, come with the problem that others will always attempt to impose their ideas upon it. Having an open mind has another inherent problem where some ideas people adopt throughout their lives can sabotage the health of their thoughts, the balance of their emotions, and, as a result, will adversely impact the quality of their lives.This Cognitive Behavioural Psychology training is not intended to provide you with superficial anecdotes about how you can feel 'happier' about how you are currently living your life. The purpose of this training course is to assist you in gaining a deeper understanding of yourself, and as a result determine the specific ways in which you can take greater control over your mind, willpower, and how you emotionally manage your life each day.The following are some of the topics you will learn during this course:The relationship between perceptions and behaviours.A range of cognitive and behavioural psychology models.Self-awareness as a strategy for personal improvement.Enhancing the accuracy and efficiency of your thinking.A framework for making smart and assertive decisions.The role mindset plays in shaping your ability to perform.In order for the human mind to remain healthy, it needs to be continually exposed to new information and knowledge. Mental wellness is more than the absence of self-defeating beliefs, behaviours, or attitudes: it is fundamental to personal growth. This training is based on a variety of cognitive and behavioural psychology principles, so that you will emerge from the course best prepared to put your new knowledge to good use.Keeping a healthy mental state is within everyone's grasp. Throughout life, a person's mental well-being can change, and it is, therefore, essential to gain a deep understanding of the mind and to develop the discipline needed to manage the challenges of everyday life and achieve meaningful goals. The Cognitive Behaviour Psychology course will help you bring structure to your thinking and self-awareness to all aspects of your life.In addition to improving your quality of life, this Cognitive Behavioural Psychology (CBP) for Mental Health and Wellness course will also improve your understanding of yourself and the world around you. This unique online training presents a variety of self-improvement strategies for those who want to strengthen how they relate to themselves, eliminate self-doubt, and acquire a renewed ability to interact authentically with other people.Self-control is an integral component of self-discipline. Therefore, you must be able to control your thoughts before you can positively affect your emotional well-being. It is true that there are many uncontrollable events in life, however, the best years of your life will be those during which you take charge of your own problems. There is no need to blame your government, your economy, or your family. You alone will determine your future."The smaller the detail, the greater the value. This course fluctuates between detailed ideas and high-level proposals for heightened states of thinking. I love it!" - Matthew F. WestgarthThis thought-provoking training course is part of a larger curriculum of self-improvement and professional development training courses, designed by Kain Ramsay Ltd, and hosted within the Achology community peer-learning environment. The training course is accompanied by a 30-day money-back guarantee, so if you're not happy with the format, you can get your money back - no questions asked.
Overview
Section 1: Essential Cognitive Psychology Foundations for Mental Health and Wellness
Lecture 1 Welcome to A Cognitive Approach to Mental Health and Wellness
Lecture 2 Course Support and Frequently Asked Questions (FAQs)
Lecture 3 Cognitive Foundations for a Mentally Healthy Life
Lecture 4 A Journey Towards Heightened Self-Awareness
Lecture 5 What is Cognitive Behavioural Psychology - And Why is it so Useful?
Lecture 6 Developing the Mind of Wisdom
Lecture 7 The 'Cognitive' Communication Framework
Lecture 8 Developing Your Cognitive Capacity
Lecture 9 Unpacking the Human Mindset (Part 1)
Lecture 10 Unpacking the Human Mindset (Part 2)
Lecture 11 What You're Really Made Of?
Lecture 12 The Distinction Between Fixed & Growth Mindsets (Part 1)
Lecture 13 The Distinction Between Fixed & Growth Mindsets (Part 2)
Lecture 14 A Closer Look at the Fixed Mindset
Lecture 15 A Closer Look at the Growth Mindset
Lecture 16 Evaluating Your Relationship with the Truth
Lecture 17 Join the 'Principles into Practice' Discussion Group
Lecture 18 Understanding the Mind's Cognitive Process
Lecture 19 Translating your Ideal Scenarios into Tangible Reality
Lecture 20 The Circle of Concern - Vs - The Circle of Control
Lecture 21 End of Section One Check-In.
Section 2: Principles of Cognitive Behavior for Active Self-Management
Lecture 22 The Foundational Assumptions of CBP (Part 1)
Lecture 23 The Foundational Assumptions of CBP (Part 2)
Lecture 24 A Foundation for Accurate Self-Definition
Lecture 25 Moving From Experience to Ideas
Lecture 26 Insight: The Four Categories of Truth
Lecture 27 Understanding Cognitive Biases (Part 1)
Lecture 28 Understanding Cognitive Biases (Part 2)
Lecture 29 Inductive Vs. Deductive Thinking Patterns
Lecture 30 The Beliefs and Results Cycle
Lecture 31 Perception: The Map is Not the Territory
Lecture 32 Cognitive Maturity for Accurate Judgement
Lecture 33 The Battlefield of the Human Mind
Lecture 34 Cognitive and Emotional 'Time Travel'
Lecture 35 Patterns of Highly Unhelpful Thinking (Part 1)
Lecture 36 Patterns of Highly Unhelpful Thinking (Part 2)
Lecture 37 The Socratic Sensible Questioning Method
Lecture 38 Solid Grounds for Emotional Stability
Lecture 39 End of Section Two Check-In
Section 3: Practical Applications and Implications of Heightened Self-Awareness
Lecture 40 Developing Character and Cognitive Maturity
Lecture 41 Some People Need you to NOT Grow!
Lecture 42 The 7 Levels of Cognitive Growth and Development
Lecture 43 The Eleven Ways of Handling Problems
Lecture 44 The Seven Decisions of Sensible Character
Lecture 45 The Seven Decisions: Self-Reflection Questions
Lecture 46 The Albert Ellis Ideology - Vs - Medical Diagnosis
Lecture 47 Decision Making: The Head, Heart & Gut Approach
Lecture 48 A Useful Model for Goal Setting
Lecture 49 A Guide to Establishing Positively Framed Goals
Lecture 50 A Strategy for (just about) Anything!
Lecture 51 Albert Ellis' Recommended Reflections
Lecture 52 End of Section Three Check In
Lecture 53 For Further Studies: Recommended Book Reading List
Lecture 54 Graduation and Closing Thoughts
Anyone interested in developing themselves either professionally or personally.,Training for those who want to advance their personal or professional growth.,Students in this course should be motivated to learn about their own psychology.,The course can be taken standalone or in tandem with another Achology training.,The course is open to both men and women, regardless of age, status or ethnicity.,Students with an interest in psychology will find this course particularly interesting.

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Powerbi Certification Program

Powerbi Certification Program
Last updated 11/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 6.20 GB | Duration: 12h 16m

Learn PowerBI In-Depth From Top Industry Experts.


What you'll learn
An in-depth understanding of this BI tool and how it works in different scenarios
Three vital components: Power BI Service, Desktop and Mobile Apps
Visualize and analyze data and derive insights from Excel spreadsheets or local databases
Create compelling reports and visualizations, derive real-time insights, and deploy them on demand
Create, share, collaborate, and benefit from business information with purpose-built dashboards

Requirements
You do not need any prior knowledge to benefit from this Microsoft Power BI online training.

Description
Our Power BI certification training lets you master the Power BI tool. Learn from Industry practitioners through online classes and master Power BI architecture, Desktop, Service, Mobile Apps, visualizations & reports. Power BI is a radically new tool in the hands of business enterprises who are overwhelmed with the amount of data at hand and until now did not have a cost-effective tool to extract insights from it. Upon the completion of this Power BI online course, you can start using this BI tool, to extract data from multiple unrelated sources. You can easily work with multiple sources of data, convert the data into a report, graph, or data visualization as needed. By deploying Power BI, you get real-time insights and can deploy them faster than any other BI tool available in the market. It is open-source and highly intuitive and does not need technical knowledge or IT support. Microsoft Power BI is a Business Intelligence tool that allows the user to connect, analyze, and turn the raw data into visually interactive insights. It has intuitive tools that enable the user to represent the data in a user-friendly way. These tools allow to sharing data with other people in the form of reports or dashboards.
Overview
Section 1: Introduction
Lecture 1 Introduction to PowerBI
Lecture 2 What should one learn in PowerBI
Lecture 3 Ecosystem
Lecture 4 SQL Server
Section 2: PowerBI Desktop
Lecture 5 Introduction to PowerBI Desktop
Lecture 6 Overview of PowerBI Desktop
Lecture 7 Basics Of Data Loading In PowerBI
Lecture 8 Basic Operations on Data While loading
Lecture 9 Overview of Visuals in PowerBI
Section 3: Introduction to DAX and Visualization
Lecture 10 Introduction to DAX query
Lecture 11 Different Type of Visuals in PowerBI
Lecture 12 Creating Measures in PowerBI
Lecture 13 Basic Visuals and its properties
Lecture 14 Explore more Visuals
Section 4: Introduction To SQL
Lecture 15 Introduction to SQL
Lecture 16 Basic Clauses and Operations in SQL
Lecture 17 Introduction to Group By Clause
Lecture 18 Group By examples
Lecture 19 Extract data from tables
Section 5: Useful Transformations on Tables
Lecture 20 Load Data from External Files
Lecture 21 Create table using expressions
Lecture 22 Creating Custom Columns
Lecture 23 Create Custom and Index columns
Lecture 24 Pivot and other transformations
Section 6: Calculating Different Date columns
Lecture 25 Creating Date Tables
Lecture 26 Creating required date columns
Lecture 27 Adding Quarter date columns
Lecture 28 Calculating more date fields
Lecture 29 Calculate week dates
Lecture 30 Calculate Weekdays
Section 7: Analyse data
Lecture 31 Calculate Ranks
Lecture 32 Enhance Date Table with more fields
Lecture 33 Usage of Date table
Lecture 34 Compute columns based on dates
Lecture 35 Exercise with Date Tables
Section 8: Working With Measures
Lecture 36 Working with Pivot and measures
Lecture 37 Analyze data on measures
Lecture 38 Understanding Table Properties
Lecture 39 Drilldown and Pivot in PowerBI
Lecture 40 Formatting Layouts
Lecture 41 Extend Range of date table
Section 9: Explore various visuals in PowerBI
Lecture 42 Stacked Bar Chart Visual
Lecture 43 Line Chart
Lecture 44 Area Chart and Donut Visual
Lecture 45 Pie Chart
Lecture 46 Scatter Chart
Lecture 47 Histogram and Multi row cart Visual
Section 10: Map Visuals in PowerBI
Lecture 48 Map Visual
Lecture 49 Shape Map visual
Lecture 50 Working with different visuals
Lecture 51 Visual Interaction
Lecture 52 Working with table visual
Section 11: Working with various Function in PowerBI
Lecture 53 Explore various column operations
Lecture 54 Working with various Function
Lecture 55 Calculate and Filter options
Lecture 56 Aggregate Functions
Lecture 57 Continue working with Aggregate functions
Lecture 58 Filtering Aggregated Data
Individuals looking for jobs as Business Analysts, Business Development Managers, etc.,Statisticians aiming to implement their statistics skills to derive business insights,Marketing, finance, sales, and other domain professionals who need extensive Business Intelligence

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Create Next Gen AAA Characters for Unreal Engine

Create Next Gen AAA Characters for Unreal Engine
MP4 | Video: h264, yuv420p, 3840x1860 | Audio: aac, 48000 Hz | Duration: 4h 35m | 10.6 GB
Genre: eLearning | Language: English

This course is a one-stop shop for the whole pipeline to create high quality characters for Unreal Engine.
Use the Metahuman technology as a base, and then transform the base character into your individual creation, using Blender, Substance Painter and Marvelous Designer.
The course consists of two parts. In Part 1 (Chapters 1-4), you will learn how to modify the character's face and body, create custom textures and hair groom assets. In Part 2 (Chapters 5-10) we go through the full professional pipeline of creating clothes and props for your character.
What students say about the course
"The series you made is the best put together series I have seen so far. This series is priceless!"
"This is the best course on MetaHuman customization!"
"Love the way you teach and your video style, very clear, systematic and useful!"
"I can't believe that I can learn all these treasure skills! I would definitely recommend this course to my friends!"
"Thank you so much for all! I loved your course and the way that you explain everything."
"Easy for newbies and nice that he explains everything we are doing and why we are doing it."
"You make learning about the inner workings of the metahuman not so scary. Great work!"

Homepage

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Seo Keyword Research That Finds Buyers Instantly

Seo Keyword Research That Finds Buyers Instantly
Last updated 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.34 GB | Duration: 4h 51m

Advanced SEO keyword research for organic, social media and pay per click. Good keywords = good rankings = good traffic.


What you'll learn
You will know how to utilize Google's Keyword Planner to identify/research niche keywords within your market.
You will know how to select high, medium & low competition keywords for your website after you learn the accurate method of keyword research.
You will know how to find the keyword's search volume in this keyword research course.
You will know how to utilize long tail keyword research to your advantage in this keyword research course.
You will know how to identify research vs buyer vs generic keywords & phrases in this keyword research course.
You will know how to identify buying triggers for niche audiences in this keyword research course.
You will know how to obtain keyword competition for both Organic & PPC keywords in this keyword research course.

Requirements
You should know how to use a PC at a beginner level.
You can use free softwares or the paid version of LongTail Pro Platinum.

Description
BUY*THIS*COURSE and GET*2 COURSES FOR*THE*PRICE*OF*1!!!
Zach Miller's Course Includes
If you want to be*successful*with*SEO*and*ranking in Google,*you NEED*this course! You will learn the*principles*and*strategies*that we have used to*find 1000's of long tail keywords that we (and our clients) now RANK for in Google search!*Join this course today to master Keyword Research with LongTail Pro Platinum (and now desktop versions)and start profiting from organic search engine traffic!
Do you want to partake in a CONSTANTLY updated Keyword Research course that teaches you everything required to improve SEO, ranking for keywords (short and long tail keywords), and understanding Long Tail Pro from A to Z?!
Three reasons to TAKE THIS COURSE right now!
You get*lifetime access*to lectures, including new lectures every month (content is added constantly*as updates roll out).You can*ask me questions*and*see me respond*to every single one of them thoughtfully!What you will learn in this course is original, tested, and very detailed! Master the platform Long Tail Pro and learn the keyword research strategies I implement for clients daily! This course will also layout how to optimize your keyword usage and build content around keywords that will drive organic traffic to your website, store, blog, or social media profile! We love Long Tail Pro because it is a*ONE STOP SHOP*for everything related to keyword research... so you can get back to what you do best, running your business!
In this course, you will learn*Keyword Research*from beginner level to advanced with LongTailPro!
You will be able to be optimize web pages, blogs, meta descriptions, title, headings, social media bios, and MORE with the PERFECT keywords that will drive traffic to your content! You will be able to create endless seed keywords for content creation,*ranking in Google*ORGANICALLY! Learn how to take your brand, product or service to the next level with LongTail*Pro*Keyword Research!
TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR BUSINESS/BRAND AND LEARN HOW KEYWORD RESEARCH WILL MAKE YOU A HOUSEHOLD NAME! ENROLL NOW!
***NOTE*** Long Tail Pro is a paid monthly membership service. Feel free to watch the entire course, THEN decide if you want to buy their service or not.*BUT you can use these keyword research and content creation techniques with almost*ANY keyword research software.I just love*LTP.Sasha*Miller's Course Includes:SEO sure isn't what it used to be.
You used to be able to pick out a keyword, add it to an article a few times and BOOM*you'd be ranking page 1 by the end of the week!
Those days are long gone and now*it's MUCH MORE difficult to rank for*keywords.
That's why we've got to work smarter and be more strategic in our SEO approaches. If you're not, you'll be stuck constantly*fighting an uphill battle, and wasting an enormous*amount of time and money.
BUT - There's GOOD NEWS!*This course solves many of the major issues we often encounter with modern-day SEO
This course provides
How to discover EXACTLY what your prospects want instead of guessing
Creative places to find problem-based*keyword ideas straight from prospects!
Proven ways to find hundreds of longtail keywords that are easier to rank for
Keyword research tactics for Google Keyword Planner & Long-Tail Pro Platinum
Keyword targeting strategies that allow you to get more traffic & convert more visitors
Advanced keyword SEO strategies that*elite SEO professionals*use to outrank*competitors faster
How to Find Current Trends & Seasonal Trends to Use in Your Marketing Materials
How to Use The Customer-Buying Process &*Keywords to Your Advantage
Tips for Using Keywords to Create Perfect*SEO Content
And a few BONUSES you're gonna love!
Sasha, How Do You*Know So Much About Keyword Research?
I've been in the SEO-game for about 8 years now. For those 8 years most of my income came from doing keyword research both through my own company and through Freelancing. And I kind of fell in love with it.*It allowed me to get to learn about new industries and new products popping up in the marketplace.*While I'm no longer a service provider, I still love keyword research*(I'm a*nerd I know!)*and I*use Google's organic search engine every single day which means SEO and keywords are still very important for us to understand as*online business workers.
Who Will Most Benefit From This Course?
Whether you're a blogger, author, digital marketer, coach, consultant, or any other type of online professional looking for free website traffic*you'll benefit greatly*by*learning how to do keyword research properly and make the most of your keywords by utilizing them in specific ways throughout your website and marketing materials.
Why Is Keyword Research So Important?
I don't want to give everything away here but I will share the 3 most important reasons.
#1) keyword research allows you to see whether your idea for a business, product, service, ect. will be profitable or not. I can't tell you how many times I've seen people skip keyword research then come back to me 6-12 months later asking for me to do keyword research for more traffic. If only they would have done niche research and*keyword research up front - they could have probably been rank page 1 in Google by now!
#2) Keyword research allows you to find out your target customers exact pain-points.*This allows you to custom-tailor your site language, products, services, and marketing all around your ideal prospect/customers which results in more sales &*higher conversion rates.
#3)*Keyword research is the first step of every SEO, traffic, and*lead-gen campaign.*Without it - you're D.O.A.
What are you waiting for?
Enroll right now*and discover how to increase your SEO and traffic by*doing*strategic*keyword research the easy*way.*By finding longtail keyword terms you can ACTUALLY RANK FOR you can gain more website visitors and sales.
Still Need More Reasons to Take This Course?
You get*lifetime access*to course material.You can*ask me questions*and*see me respond*to every single one of them thoughtfully!The techniques you will learn in this course are*simple, easy*and effective!*Master the art of finding easier-to-rank*long-tail keywords.*The same strategies used for clients.*This course will also layout how to best use your keywords for maximum SEO*and build content around keywords that will drive organic traffic to your blog, squeeze page, website, store or social media profile!
In this course, you will learn*Keyword Research*from beginner level to advanced methods, including the use of Google Keyword Planner, Long-Tail Pro Platinum and a few special BONUSES I know you'll love! See you inside!
Overview
Section 1: Zach's Lectures
Lecture 1 Course Overview
Lecture 2 Introduction
Lecture 3 Difference Between Short & Longtail Keywords
Lecture 4 What Are Local Keywords?
Lecture 5 Research vs Buyer Keywords
Lecture 6 Signup for Longtail Pro
Lecture 7 Welcome to Longtail Pro
Lecture 8 Longtail Pro Keyword Research
Lecture 9 KC Score Explained
Lecture 10 Quick Add & Export
Lecture 11 Data Fetching Speed Settings
Lecture 12 Rank Checker in Longtail Pro
Lecture 13 Mouse Recorder
Lecture 14 How to Deliver Keyword Research as a Freelancer
Lecture 15 Online Version of Longtail Pro
Section 2: Sasha's Lectures
Lecture 16 What is SEO? (for Beginners)
Lecture 17 What are Keywords? (for Beginners)
Lecture 18 Benefits of Keyword Research
Lecture 19 Short Tail vs. Long Tail Keywords
Lecture 20 Types of User-Intent Keywords
Lecture 21 The Consumer Buying Process & Keywords
Lecture 22 How to Use Keywords in Your Company
Lecture 23 Where to Use Keywords on Your Site
Lecture 24 How to Rank High in Google
Lecture 25 The Top Google Ranking Factors
Lecture 26 Find Prospect-Question Keywords
Lecture 27 KeywordTool.io (Free Tool)
Lecture 28 How to Use KWFinder Tool (Free Tool)
Lecture 29 How to use Google Keyword Planner
Lecture 30 Ubersuggest (Free Tool)
Lecture 31 How to Find Niche-Related Forums
Lecture 32 Using Forums to Gather KW Ideas
Lecture 33 Using Quora to Gather KW Ideas
Lecture 34 Using Reddit to Gather KW Ideas
Lecture 35 Analyze Competitors for Keywords
Lecture 36 Quick Keyword Research DEMO
Lecture 37 Prep Your KW Research for Sorting
Lecture 38 Organic KW Competition Score?
Lecture 39 Calculate Organic KW Competition in Long Tail Pro
Lecture 40 Sorting KW Research for Google Adwords
Lecture 41 Sorting KW Research Based on Organic KW Competition
Lecture 42 Sorting by User-Intent
Lecture 43 How to Do YouTube KW Research
Lecture 44 How to Do Amazon Keyword Research
Lecture 45 Find Current & Seasonal KW Trends
Lecture 46 Conclusion
Section 3: Udemy Bonus
Lecture 47 How to Make 30% More This Year WITHOUT Working Even 1 Extra Hour
Keyword Researchers & SEO Workers,Online Marketers,Entrepreneurs,Online Businesses,Content Marketers,Home Based Businesses,Anyone with a product/service to sell,Freelancers who want to make an income with keyword research,SEO Firms

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Corporate Cyber Security Awareness for Employees 2022

Corporate Cyber Security Awareness for Employees 2022
Published 09/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 68 lectures (7h 44m) | Size: 5.1 GB

Knowledge that every employee must have. Learn how to protect your company data from hackers and unauthorized access

​

What you'll learn
Understand how to protect the corporate data you have recorded on your computers, laptops and mobile devices.
You will understand why you should take Cybersecurity seriously on your workplace.
You will learn what Social Engineering is and how the hackers are using it. What the most common forms of Social Engineering are.
How importnat is to prevent attacks and make your devices more secure.
Requirements
How to use and operate with electronic devices like computers, laptops and mobile phones.
How to connect to the internet.
Description
Course Promo Video - Text and Scenario
Welcome to our new course, Corporate Cyber Security Awareness for Employees. Where you learn how to change your life and get prepared for one of the most wanted jobs in the world.
You are with CyberProStudy. We are leaders in creating online courses, Classes and Lessons, with over 20 years of experience. Along with our co-instructor, we will be leading you through the course.
Our co-instructor began his career in Cybersecurity more than 10 years ago. He was working with one of biggest IT companies like Deutsche Telekom, IBM Corporation, Cisco, DXC technology and others. Now, he is with us to share his knowledge and expertise and help you to get prepared for your new career.
Learn more about Cyber Security and work safely from your office or remotely. Discover what really security awareness is and why it's needed for all. This will help make your all online operations more successful and reliable! Learn how to confidently manage your emails, business files, computers, mobile devices and Internet browsing.
The major knowledge you will get is about what is Information and Cyber Security? Deference between Cyber Network and other parts of security area. What really security awareness is and why it's needed for all.
The most important knowledge you will get from this course is how to start preparing yourself for Cybersecurity attacks and how to recognize them.
Learn in detail about how most common and successful attacks are planned organized and performed and how to be protected from them: ransomware, phishing, bootned; DDoS; Social Engineering, Sypware, Brute force and more
The ideal student for this course is anyone who is interested in having safe working environment online. There are no requirements to enroll. You just need to be ready to learn.
Educating yourself and the other is the highest level of defence against cyber-attacks. Take this course now and learn how to protect your personal and company data from breach! We know you can do it. Make the next step to start learning more about how to be protected. We look forward to seeing you inside.
Who this course is for
All employees having access to company electronic devices.
Everyone who is using electronic devices like computers, laptops and mobile phones.
Everyone who wants to know how to protect his personal data.

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Best Mandarin Learning Course For Serious Beginners - Hsk 1

Best Mandarin Learning Course For Serious Beginners - Hsk 1
Last updated 12/2018
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 10.47 GB | Duration: 13h 28m

Help you to learn Chinese in an easy and understandble way. Daily conversation will for sure useful for you.


What you'll learn
Be able to speak and understand basic daily conversation in Chinese
Be able to pass HSK 1 exam
Learn over 150 words in Chinese
Be able to build basic sentances in Chinese

Requirements
No piror Chinese knowledge is required.
Know English . This online course will be conducted in English

Description
Detailly made videos that have formal but not boring course for beginners, which contain: review, new words of the lesson, texts, grammar rules, practice and homework exercises with mp3, listening materials that you can read together with me, also writing lesson in which I wrote myself and explain the same time. Everything is conducted in a systematic way, so you will learn all the knowledge step by step. Please remember always do the review and repeat what you have learned. Practice makes perfect!
Overview
Section 1: Introduction & Pinyin & Greetings
Lecture 1 Introduction for one to one lesson ( optional to watch)
Lecture 2 Chinese words pronunciation / alphabete - PinYin learning - Part One
Lecture 3 Pinyin - Part Two - Finals
Lecture 4 Pinyin - Part 3 - Tones
Lecture 5 Pinyin - Part 4 - Combine everything - Practice
Lecture 6 Basic greetings - Thank you
Lecture 7 Pronunciation rules - Part 1
Section 2: Introduction about yourself & Ask others - Name, age, nationality, profession.
Lecture 8 HSK1-2-3
Lecture 9 HSK1-3-1
Lecture 10 HSK1-3-2
Lecture 11 HSK1-3-3
Lecture 12 HSK1-4-1
Lecture 13 HSK1-4-2
Lecture 14 HSK1-5-1
Lecture 15 HSK1-5-2
Lecture 16 HSK1-5-3
Lecture 17 HSK1-5-4
Section 3: Basic conversation 1
Lecture 18 HSK1-6-1
Lecture 19 HSK1-6-2
Lecture 20 HSK1-6-3
Lecture 21 HSK1-7-1
Lecture 22 HSK1-7-2
Lecture 23 HSK1-7-3
Lecture 24 HSK1-8-1
Lecture 25 HSK1-8-2
Lecture 26 HSK1-8-3
Section 4: Basic Conversation 2
Lecture 27 HSK1-9-1
Lecture 28 HSK1-9-2
Lecture 29 HSK1-9-3
Lecture 30 HSK1-10-1
Lecture 31 HSK1-10-2
Lecture 32 HSK1-11-1
Lecture 33 HSK1-11-2
Lecture 34 HSK1-11-3
Section 5: Basic conversation 3
Lecture 35 HSK1-12-1
Lecture 36 HSK1-12-2
Lecture 37 HSK1-12-3
Lecture 38 HSK1-13-1
Lecture 39 HSK1-13-2
Lecture 40 HSK1-13-3
Section 6: Past tense - two ways
Lecture 41 HSK1-14-1
Lecture 42 HSK1-14-2
Lecture 43 HSK1-15-1
Lecture 44 HSK1-15-2
Section 7: Listening practice for each lesson - text reading
Lecture 45 Lesson 1
Lecture 46 Lesson 2
Lecture 47 Lesson 3
Lecture 48 Lesson 4
Lecture 49 Lesson 5
Lecture 50 Lesson 6
Lecture 51 Lesson 7
Lecture 52 Lesson 8
Lecture 53 Lesson 9
Lecture 54 Lesson 10
Lecture 55 Lesson 11
Lecture 56 Lesson 12
Lecture 57 Lesson 13
Lecture 58 Lesson 14
Lecture 59 Lesson 15
Section 8: How to write Chinese Characters?
Lecture 60 Lesson 1
Lecture 61 Lesson 2
Lecture 62 Lesson 3
Lecture 63 Lesson 4
Lecture 64 Lesson 5
Lecture 65 Lesson 6
Lecture 66 Lesson 7
Lecture 67 Lesson 8
Lecture 68 Lesson 9
Lecture 69 Lesson 10
Lecture 70 Lesson 11
Lecture 71 Lesson 12
Lecture 72 Lesson 13
Lecture 73 Lesson 14
Lecture 74 Lesson 15
Beginner who wants to learn basic level Chinese,Students who want to learn how to build a sentence in Chinese,Want to know how to pronounce Chinese words correctly

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Service Design For The Real World: A Practical Introduction

Service Design For The Real World: A Practical Introduction
Last updated 5/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.02 GB | Duration: 7h 1m

Industry experts share the content we wish we'd had when we were getting started


What you'll learn
An overview of the end-to-end Service Design process and methodology
Key considerations and practical tips for applying Service Design in an organizational context
The basics of qualitative customer research and synthesis
How to use lo-fi prototypes to validate concepts and ideas
Effective ideation techniques & facilitation
Stakeholder management for Service Design
The basics of developing journey maps, service blueprints and other artifacts
Business Model Canvas for Service Design
How to prepare for a job in Service Design

Requirements
Some familiarity with the very basics of Service Design (e.g. you've participated in a Service Design session or have read a few articles) is helpful but not required.

Description
This is the course we wish we had when we started our Service Design careers.Tools and frameworks alone won't make you a great Service Designer. Most Service Design happens within existing companies and organizations. By understanding the real challenges and barriers to putting Service Design into practice you will be better prepared for the reality of actually doing the work. This is one of the only courses that go beyond methodology alone to focus on how to apply Service Design in an organizational context. This course includes: A comprehensive introduction to the Service Design process5 Recorded activities (we walk you through activity templates with pre-recorded facilitation)A resource list to support your learning beyond this courseLearn from experienced industry professionals who have:Established and scaled in-house Service Design teams in multiple companies across industries (Telecom, Insurance, Financial Services, Legal, and Retail)Been recognized with the Service Design Global Network awardBeen actively teaching and mentoring students and industry professionals in Service Design for 10+ yearsAre regularly invited to speak at events, host workshops, and share their thoughts on the evolution and future of Service Design At the end of this course you will:Become deeply familiar with the overall Service Design methodology and be confident in your ability to speak to it.Have a meaningful understanding of key phases of work in Service Design: Research, Ideation, Prototyping, and how they fit together as a processKnow how to clearly communicate the value of Service DesignAppreciate the importance of stakeholder management and organizational context when practicing Service Design Learn what core skills and specialized skills you need to develop in order to succeed at landing your first role or further progressing in your career as a Service Designer
Overview
Section 1: INTRODUCTION TO SERVICE DESIGN
Lecture 1 Course Welcome + Meet Your Instructors
Lecture 2 What is a service?
Lecture 3 Parts of a Service
Lecture 4 Why Service Design?
Lecture 5 Service Design Methodology
Lecture 6 Service Design Case Study
Lecture 7 Q&A
Section 2: RESEARCH & DISCOVERY
Lecture 8 Creating a Shared Understanding
Lecture 9 Research Overview
Lecture 10 Research Basics & Logistics
Lecture 11 Synthesis
Lecture 12 Writing an Insight
Lecture 13 Q&A
Section 3: IDEATION
Lecture 14 What is Ideation?
Lecture 15 How Our Brains Work
Lecture 16 Structured Ideation Techniques
Lecture 17 Creating the Conditions for Great Ideation
Lecture 18 Facilitating Ideation
Lecture 19 Prioritizing & Selecting Ideas
Lecture 20 Q&A
Section 4: PROTOTYPING & TESTING
Lecture 21 What is Prototyping?
Lecture 22 Why Prototype?
Lecture 23 What to Prototype
Lecture 24 Prototyping Techniques
Lecture 25 Testing Your Prototypes
Lecture 26 Q&A
Section 5: STAKEHOLDER MANAGEMENT
Lecture 27 Establishing Trust
Lecture 28 Mapping Your Stakeholders
Lecture 29 Stakeholder Personas
Lecture 30 Q&A
Section 6: ARTIFACTS & DELIVERABLES
Lecture 31 What is Mapping?
Lecture 32 What is a Journey Map?
Lecture 33 Creating a Journey Map
Lecture 34 What is a Service Blueprint?
Lecture 35 Finding the Right Format
Lecture 36 Q&A
Section 7: BUSINESS MODELLING
Lecture 37 Understanding the business model
Lecture 38 The Business Model Canvas
Lecture 39 Business Model Canvas Example
Lecture 40 Q&A
Section 8: BECOMING A SERVICE DESIGNER
Lecture 41 Service Design Core Skills
Lecture 42 Service Design Specialized Skills
Lecture 43 Where does Service Design live?
Lecture 44 Getting a Service Design job
Lecture 45 Getting started
Lecture 46 Q&A
Section 9: RESOURCES & ACTIVITIES
Lecture 47 Activity: Creating a Research Plan
Lecture 48 Activity: Stakeholder Mapping
Lecture 49 Activity: Ideation Warm-Up
Lecture 50 Activity: Ideation Techniques
Lecture 51 Activity: Business Model Canvas
Lecture 52 Additional reading & resources
Anyone interested in learning more about Service Design and how to apply it in an organizational setting,UX Designers looking to expand their skills,Students interested in jobs related to Service Design, human-centred design or innovation,Working professionals interested in making a transition to a Service Design role or collaborating with Service Design teams

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Copywriting Bootcamp: Your Complete Guide To Copywriting

Copywriting Bootcamp: Your Complete Guide To Copywriting
Last updated 3/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.89 GB | Duration: 5h 4m

You Can Write Copy that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, AV Content, and More!


What you'll learn
You will learn how to write the best copy for any part of a business or marketing campaign
Write better headlines that catch more attention
Write better copy for website landing pages
Write better promotional emails and product announcements
Write better social media posts that get more engagement
Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns
Craft a complete campaign roll out strategy
Build a portfolio and get clients as a copywriter
Create a brand voice and style that works to sell
Understand your market and competition to better write copy
Know the difference between B2B and B2C marketing
Come away with a complete understanding of modern copywriting

Requirements
A desire to improve your copywriting
You don't need any experience copywriting before, we'll teach you everything in this course

Description
Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers?Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world.What sets this copywriting course apart?Not only will you learn modern best practices of a copywriter, you will also learn how to put together a complete marketing campaign for any type of business, brand or product launch. By the end of this course you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more. Enroll today and get instant access to:5 hours of premium video contentDownloadable copywriting activity workbookDownloadable course slides with all our tips & best practicesFun practice activitiesCopywriting templatesPremium instructor supportLifetime access to course updatesWith this copywriting course, you will learn how to:Structure an effective marketing campaignCreate a brand's voice and styleAnalyze the market and competitionWrite Business to Consumer (B2C) and Business to Business (B2B) marketing contentWrite great headlines that instantly capture attentionWrite better webcopy for landing pages with effective calls to actionWrite promotional emails and product announcementsWrite better social media posts that create more engagement with your followersWrite for audio visual content such as YouTube videos and viral postsGet clients and land a job as a copywriterand so much more!Who is this course for?This copywriting course is for anyone looking to start a new campaign from scratch for their personal business, brand or start up. This course is great for beginners who want to learn the ins and outs of copywriting and get their start in the profession, and marketing professionals looking to sharpen their skills.Everyone who takes this course will come away with the knowledge and skills to write the best copy for any part of any campaign, and how to start landing projects and building your professional portfolio. You will also come away with a comprehensive strategy and effective copy, that can be utilized across all platforms for your own personal campaign.Who are your instructors?This copywriting course is led by two instructors: Brian Birmingham, a professional copywriter who currently works in the film, television and gaming industry writing ad content, special shoot scripts, print copy and more; and Phil Ebiner, a video producer and online content creator who has sold products to millions of people around the world. If you want to quickly and easily learn copywriting, this is the course for you.Cheers,Phil Ebiner & Brian Birmingham
Overview
Section 1: Introduction & What is Copywriting?
Lecture 1 Welcome to Class | Copywriting Course
Lecture 2 Quick Tips to Improve Your Copywriting | Copywriting Course
Lecture 3 Download the Exercise Workbook | Copywriting Course
Lecture 4 Download the Course Slides | Copywriting Course
Lecture 5 What is Copywriting & What does a Copywriting Job Look Like?
Lecture 6 Tips to Improve Your Course Taking Experience | Copywriting Course
Section 2: The Marketing Campaign
Lecture 7 What Does an Effective Marketing Campaign Look Like? | Copywriting Course
Section 3: Understand Or Create a Brand's Voice
Lecture 8 Copywriting Begins with the Brand Voice | Copywriting Course
Lecture 9 Let's Look at Examples of Brand Voice | Copywriting Course
Lecture 10 Exercise 1: Know Your Brand Voice | Copywriting Course
Lecture 11 Exercise 1 Review: Our Brand Voice | Copywriting Course
Section 4: The Brainstorming Process of a Copywriter
Lecture 12 How to Brainstorm Better: Tips from a Copywriter | Copywriting Course
Lecture 13 Exercise 2: Write 10-15 Words... | Copywriting Course
Lecture 14 Exercise 2 Review: Our Words & Phrases | Copywriting Course
Section 5: Know the Market and the Competition
Lecture 15 Learn How to Understand Your Market & Competition as a Copywriter
Lecture 16 Case Study: Understanding My Market Using Research & Analytics
Lecture 17 Exercise 3: Understanding Your Market | Copywriting Course
Lecture 18 Exercise 3 Review: Understanding Our Market | Copywriting Course
Section 6: Business to Consumer (B2C) versus Business to Business (B2B) Copywriting
Lecture 19 What is B2C (Business to Consumer) & B2B (Business to Business) Marketing?
Lecture 20 Case Study: Two Important Things to Do When Writing to a Business
Lecture 21 Exercise 4: Write a Template B2B Email | Copywriting Course
Lecture 22 Exercise 4 Review: Our B2B Email Template | Copywriting Course
Section 7: Headlines, Subject Lines, and Taglines
Lecture 23 The 3 C's of Effective Headline Copy | Copywriting Course
Lecture 24 Examples of Great Headlines Copywriting | Copywriting Course
Lecture 25 Case Study: Analysis of Effective YouTube Titles | Copywriting Course
Lecture 26 Exercise 5: Come Up with a Headline for Your Company | Copywriting Course
Lecture 27 Exercise 5 Review: Our Company Headline | Copywriting Course
Section 8: Webcopy: Websites, Landing Pages and Calls to Action
Lecture 28 What Does Effective Website Copywriting Look Like? | Copywriting Course
Lecture 29 What is a CTA? Tips for a Better Call to Action | Copywriting Course
Lecture 30 Let's Look at Great Website Copy | Copywriting Course
Lecture 31 Exercise 6: Write Sample Webcopy | Copywriting Course
Lecture 32 Exercise 6 Review: Our Sample Webcopy | Copywriting Course
Lecture 33 Case Study: Analyzing Phil's Website Home Page | Copywriting Course
Section 9: Email Copy: Improve Your Email Marketing
Lecture 34 Why Email is Relevant and Important | Copywriting Course
Lecture 35 Tools and Tips for Growing an Email List | Copywriting Course
Lecture 36 Subject Line Tips: What Makes People Open Your Emails | Copywriting Course
Lecture 37 Let's Look at Great Email Copy | Copywriting Course
Lecture 38 What Emails Should You Write? Here are Several Examples | Copywriting Course
Lecture 39 Qualities of Effective Promotional Emails | Copywriting Course
Lecture 40 Case Study: Phil's Email Marketing Strategies and Copy Examples
Lecture 41 Exercise 7: Write a Promotional Email | Copywriting Course
Lecture 42 Exercise 7 Review: Our Promotional Email | Copywriting Course
Section 10: Copywriting for Social Media
Lecture 43 Choosing a Social Media Platform | Copywriting Course
Lecture 44 What Types of Posts Should You Write? | Copywriting Course
Lecture 45 Similarities When Writing on Multiple Platforms | Copywriting Course
Lecture 46 Differences When Writing on Multiple Platforms | Copywriting Course
Lecture 47 Social Media Tips & Tricks for More Engagement | Copywriting Course
Lecture 48 T.H.I.N.K. A Better Way to Write for Social Media | Copywriting Course
Lecture 49 Case Study: How I Utilize Multiple Platforms to Increase Engagement
Lecture 50 Exercise 8: Write Copy for Facebook & Instagram | Copywriting Course
Lecture 51 Exercise 8: Our Facebook & Instagram Posts | Copywriting Course
Section 11: Copywriting for Audio Visual Content
Lecture 52 What is AV (Audio Visual) Content? | Copywriting Course
Lecture 53 How Do You Conceptualize and Script Effective AV Content for Your Campaign
Lecture 54 Tips for Writing Better AV Content | Copywriting Course
Lecture 55 Case Study: Phil's DIY Promotional Videos | Copywriting Course
Lecture 56 Exercise 9: The Video Spot | Copywriting Course
Lecture 57 Exercise 9 Review: Our Video Spot | Copywriting Course
Section 12: Crafting a Campaign Roll Out Strategy
Lecture 58 Introduction to this Section | Copywriting Course
Lecture 59 Creating a Marketing Campaign with No Audience | Copywriting Course
Lecture 60 Creating a Marketing Campaign with a Limited Audience | Copywriting Course
Lecture 61 Creating a Marketing Campaign with an Existing Audience | Copywriting Course
Section 13: Finding Paid Work as a Copywriter
Lecture 62 How to Find a Copywriting Job | Copywriting Course
Lecture 63 Template: Email Introduction & Pitch | Copywriting Course
Section 14: Course Conclusion
Lecture 64 Thank You | Copywriting Course
Any businesses or brands looking to improve their marketing with better copywriting,Anyone who wants to write better emails, headlines, social media posts, website landing pages,Entrepreneurs looking to grow their businesses,Anyone who works for another business and needs to learn modern copywriting practices

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Become A Digital Marketing Advertising Specialist

Become A Digital Marketing Advertising Specialist
Last updated 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 26.75 GB | Duration: 28h 22m

Learn Facebook Ads, Google Ads (AdWords), YouTube Ads, Instagram Ads & More to Get More Website Visitors, Leads & Sales.


What you'll learn
Sales Psychology
Facebook Ads
Facebook Messenger Ads
Facebook E-Commerce Ads
Google Ads (Former Google AdWords)
YouTube Ads
Instagram Ads
Pinterest Ads
LinkedIn Ads
Twitter Ads
Quora Ads
Copywriting

Requirements
No Knowledge Required.
A Computer with Internet Connection.

Description
Let's Build a Successful Digital Marketing Advertising Strategy Together, Step by Step!In the*Become a Digital Marketing Advertising Specialist*Course you'll learn to create effective ads for your business & career to grow, on the 8 biggest platforms online.- You'll learn step by step how to create ads that people will click, we'll talk phycology behind "what makes people click". Whether your goal is to get more traffic to a website, get more leads for a business or more sales - this course is for you! This is a 100 % Practical Course - Get Ready For Real-Time Hands-On Experience From The First Lecture!- After This Course, You'll Be Able ToWork as a successful Digital Advertising Freelancer.Get Hired as a Digital Advertising Expert.Grow Your Business & Career.- What You Will Master Inside This CourseFacebook AdsGoogle Ads (Former Google AdWords)Sales PsychologyFacebook AdsYouTube AdsInstagram AdsPinterest AdsLinkedin AdsTwitter AdsQuora AdsThe Course includes Articles, Templates & Tools That'll Optimize Your Digital Advertising!The majority of the tools in this Course are for FREE and will give you instant results. The paid tools are only the very BEST.Who Is The Target Audience?People Wanting to Become a Top Freelancer.Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.Business Owners Who Want to Use Digital Advertising to Grow their Business.Anyone Who Wants to Master Digital Advertising.Anyone Struggling to Get Traffic and Sales.If You're New In Business & Want to Advertise Effectively.Anyone Looking to Start a Career in The Digital Advertising Space.Anyone Who Wants to Build a Brand and a Fan Base Using Advertising.Someone with a job who wants to create their own business on the side.See You Inside The Become a Digital Marketing Advertising Specialist course!Love*Robin & Jesper
Overview
Section 1: Introduction
Lecture 1 What Is Digital Advertising
Lecture 2 Why Digital Advertising Works
Lecture 3 Facebook Ads vs Google Ads
Lecture 4 How To Get Attention On Social Media
Section 2: Facebook Ads
Lecture 5 Facebook Ads Explained
Lecture 6 Getting Started
Lecture 7 Facebook Ads Objectives
Lecture 8 Facebook Ads Structure
Lecture 9 Locations & Demographics
Lecture 10 Detailed Targeting
Lecture 11 Languages
Lecture 12 Connections
Lecture 13 Placements
Lecture 14 Specific Mobile Devices & Operating Systems
Lecture 15 Optimization for Ad Delivery
Lecture 16 Cost Control
Lecture 17 Budget & Schedule
Lecture 18 Delivery Type
Lecture 19 Format
Lecture 20 Add an Instant Experience
Lecture 21 Media
Lecture 22 Multiple Placements
Lecture 23 Text & Links
Lecture 24 Build a URL Parameter
Lecture 25 Facebook Pixel
Lecture 26 Review
Lecture 27 Overview 1
Lecture 28 Overview 2
Lecture 29 View Charts
Lecture 30 Quick Editing
Lecture 31 Quick Creation
Lecture 32 A/B Test
Lecture 33 Campaign Tags
Lecture 34 Rules
Lecture 35 Breakdown
Lecture 36 Reports
Lecture 37 Bulk Manage
Lecture 38 Business Manager
Lecture 39 Audiences Explained
Lecture 40 Audience Insights
Lecture 41 Website Custom Audience
Lecture 42 Email Custom Audience
Lecture 43 Video Custom Audience
Lecture 44 Instagram Custom Audience
Lecture 45 Lead Form Custom Audience
Lecture 46 Events Custom Audience
Lecture 47 Facebook Page Custom Audience
Lecture 48 Shopping Custom Audience
Lecture 49 Lookalike Audience
Lecture 50 How to Use Audiences
Lecture 51 Creative Hub
Lecture 52 Conversion Ads
Lecture 53 Video Ads
Lecture 54 Lead Generation Ads
Lecture 55 Offer Ads
Lecture 56 Local Awareness Ads
Lecture 57 Messenger Ads
Lecture 58 Catalog Sales Setup
Lecture 59 Catalog Sales Ads
Section 3: Google Ads
Lecture 60 New Users Info
Lecture 61 How to Use This Course
Lecture 62 Set Up Your Google Ads Account
Lecture 63 Google Ads Structure
Lecture 64 Networks
Lecture 65 Campaign Start & End Dates
Lecture 66 Campaign URL Options
Lecture 67 Dynamic Search Ads
Lecture 68 Location Targeting
Lecture 69 Languages
Lecture 70 Audiences: Types
Lecture 71 Audiences: Targeting
Lecture 72 Budget
Lecture 73 Bidding
Lecture 74 Automated Bid Strategies
Lecture 75 Manual CPC
Lecture 76 Ad Formulas
Lecture 77 Ad Schedule
Lecture 78 Ad Rotation
Lecture 79 Sitelink Extensions
Lecture 80 Callout Extensions
Lecture 81 Call Extensions
Lecture 82 Structured Snippet Extensions
Lecture 83 App Extensions
Lecture 84 Lead Form Extension
Lecture 85 Message Extensions
Lecture 86 Promotion Extensions
Lecture 87 Price Extensions
Lecture 88 Location Extensions
Lecture 89 Ad Groups Structure
Lecture 90 Set Up Your Ad Group
Lecture 91 Ads Rules
Lecture 92 Successful Text Ads Principles
Lecture 93 Set Up Your Text Ad
Lecture 94 Review Process Shortcut
Lecture 95 Billing
Lecture 96 Dashboard
Lecture 97 Conversion Tracking
Lecture 98 Generate Website Conversion Tracking Code
Lecture 99 Install Global Site Tag
Lecture 100 Install Website Conversion Tracking
Lecture 101 Understanding Keywords
Lecture 102 Keyword Research
Lecture 103 Keyword Planning
Lecture 104 Keyword Organising
Lecture 105 Keyword Match Types
Lecture 106 Negative Keywords
Lecture 107 Finding & Listing Negative Keywords Part 1
Lecture 108 Finding & Listing Negative Keywords Part 2
Lecture 109 Keyword Research - Finding Keywords
Lecture 110 Keyword Research - Finding Keywords Part 2
Lecture 111 Keyword Research - Finding Competitors Keywords
Lecture 112 Keyword Planning - Using the Buyer's Funnel
Lecture 113 Keyword Planning - Volume & Costs Estimates
Lecture 114 Keyword Organising - Finding Themes & Wrapping
Lecture 115 Calculate Your Max CPC Bid
Lecture 116 Quality Score
Lecture 117 Ad Rank
Lecture 118 Manage Multiple Accounts (MCC)
Lecture 119 Split Testing
Lecture 120 Remarketing
Lecture 121 Final Words
Section 4: Sales Psychology
Lecture 122 Reciprocity
Lecture 123 Curiosity
Lecture 124 Scarcity
Lecture 125 Social Proof
Lecture 126 Buyer Persona
Section 5: Instagram Ads
Lecture 127 Instagram Ads Explained
Lecture 128 Set Up Your Advertising Account
Lecture 129 Promote Post Ad
Lecture 130 Instagram Feed Ad - Campaign
Lecture 131 Instagram Feed Ad - Ad Set
Lecture 132 Instagram Feed Ad - Ad
Lecture 133 Instagram Stories Ad
Lecture 134 Instagram Ads Assignment
Section 6: YouTube Ads
Lecture 135 Why Use Video Ads?
Lecture 136 Connect Google Ads & YouTube
Lecture 137 Starting Our Video Ad Campaign
Lecture 138 Video Ad Formats
Lecture 139 Bidding Strategy
Lecture 140 Delivery Method
Lecture 141 Networks
Lecture 142 Inventory Type
Lecture 143 Excluded Contents, Types & Labels
Lecture 144 Selective Optimisation
Lecture 145 Frequency Capping
Lecture 146 YouTube Keywords
Lecture 147 Topics
Lecture 148 Placements
Lecture 149 Bidding
Lecture 150 Set Up Video Ad
Lecture 151 Companion Banner
Lecture 152 Discovery Ad
Lecture 153 Improve Profits Strategy
Section 7: Pinterest Marketing
Lecture 154 Why Pinterest Ads Work
Lecture 155 Set Campaign
Lecture 156 Set Ad Group
Lecture 157 Set Ad Pin
Section 8: LinkedIn Marketing
Lecture 158 Advertising on LinkedIn
Lecture 159 Set Content & Audience
Lecture 160 Set Budget & Schedule
Section 9: Quora Marketing
Lecture 161 Set Campaign
Lecture 162 Set Ad Set
Lecture 163 Create Ad & Dashboard
Section 10: Twitter Marketing
Lecture 164 Set Campaign
Lecture 165 Set Ad Group
Lecture 166 Dashboard
Section 11: Copywriting
Lecture 167 What is Copywriting
Lecture 168 Benefits vs Features
Lecture 169 Know What You're Selling
Lecture 170 Know Who You're Selling To
Lecture 171 3 Keys to Sell Anything
Lecture 172 Writing Personalities
Lecture 173 It's Never Time or Money
Lecture 174 Headlines
Lecture 175 Subheads
Lecture 176 Use Persuasion
Lecture 177 Use Power Words
Lecture 178 The Steps To a Perfect Story
Lecture 179 The AIDA Model
Lecture 180 Remove Writer's Block
Lecture 181 Call-To-Action
Lecture 182 How To Call-To-Action
Lecture 183 Recap
Section 12: Bonus Lecture
Lecture 184 Bonus Lecture
You Who Wants to Master Digital Advertising From Scratch.,Freelancers Looking For The Full Packet Within Digital Advertising.,Anyone Looking to Start a Career in Digital Advertising.,Anyone Struggling to Get Website Traffic, Leads & Sales.,Someone With a Job Wanting to Create Their Own Business on The Side.,If You're New In Business & Want to Advertise Effectively.

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Love Frequency Hatha Yoga Program

Love Frequency Hatha Yoga Program
Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.77 GB | Duration: 4h 45m

A 7 day yoga program to expand in peacefulness, happiness, wellness, playfulness, loving kindness, love


What you'll learn
Melt away stress
Calm and soothe the nervous system and mind
Gently increase your body's strength and flexibility
Use positive affirmations to positively rewire the mind
Increase your well-being and tranquility
Expand in peacefulness, happiness, wellness, playfulness, loving kindness, love
Develop more self-love

Requirements
All levels. Consult your doctor before starting any new exercise program

Description
Do you want to release stress, a busy mind, and develop more self-love?Are you interested in developing more wellness and health in your body, mind, and emotions?The Ignite Your Self-Healing Hatha Yoga Program includes seven Hatha Yoga videos that use positive affirmations and thoughtfully selected and sequenced postures for powerful alchemy for your body, mind, and soul. This week long course can be done once or repeated again and again to cultivate more depth of personal transformation.How is your subconscious brain affecting you and all aspects of your life? The combination of yoga asana with positive affirmations can enable you to positively change what is playing in your subconscious brain. Instinctively the brain wants to keep us safe and so it can become fixated on looking for new dangers. The brain can also get stuck in a running loop of our worst negative experiences to keep us on alert that they don't happen again. Soothing the brain with breath work and yoga asana postures can allow your entire nervous system to calm down. This state of calm receptivity is perfect to reprogram your unconscious brain with simple statements that act as new focal points. With continual repetition, this program will begin to transform your mind in a powerful way. At the same time, the physical body and energy body will feel lighter, healthier, more flexible, and stronger.The meditations enable you to start attuning to the love frequency. Tune into your spiritual energy, your heart center, and feel the heart healing and love expanding within you.What Does This Program Include?For each of the seven days there is a new Hatha Yoga video as well as a new Meditation.Day 1 peacefulnessDay 2 happinessDay 3 wellnessDay 4 playfulnessDay 5 loving kindness to myselfDay 6 loving kindness to allDay 7 be filled with LOVEBENEFITS of the Program:Melt away stressCalm and soothe the nervous system and mindGently increase your body's strength and flexibilityUse positive affirmations to positively rewire the mindIncrease your well-being and tranquilityExpand in peacefulness, happiness, wellness, playfulness, loving kindness, loveDevelop more self-loveHow Much Time Does It Take Per Day?Each day includes a Hatha Yoga video as well as a meditation. The total time required per day is around 30 Minutes.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Day 1
Lecture 2 Hatha Yoga May You be Peaceful
Lecture 3 Day 1 Meditation
Section 3: Day 2
Lecture 4 Hatha Yoga May Your Be Happy
Lecture 0 Day 2 Meditation
Section 4: Day 3
Lecture 5 Hatha Yoga May You be Well
Lecture 6 Day 3 Meditation
Section 5: Day 4
Lecture 7 Hatha May You Be Playful
Lecture 8 Day 4 Meditation
Section 6: Day 5
Lecture 9 Hatha May You Be in Loving Kindness to Yourself
Lecture 0 Day 5 Meditation
Lecture 0 Hatha May You Be in Loving Kindness to All
Lecture 0 Day 6 Meditation
Lecture 0 Hatha May You Be Filled With Love
Lecture 0 Day 7 Meditation
Lecture 0 Hatha Yoga to Feel So Good
Lecture 0 Heart Meditation & Deep Relaxation
Beginner friendly. Always trust your own inner wisdom and only do what feels good to you.

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