Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 11.58 GB | Duration: 33h 37m
Master digital advertising tactics on Facebook, Twitter, LinkedIn, Google and start driving sales online.
What you'll learn
Master how to use digital advertising platforms such as Facebook ad manager, LinkedIn Manager, Google Ads, and Twitter Ad manager
Learn how to drive sales using pay per click advertising
Master the art of retargetting
Learn how to build a profitable business using pay per click advertisig
Requirements
Laptop
Internet connection
No experience needed. This courses takes you from basic to advanced concepts in ppc advertising.
Description
Get The Complete Digital Advertising Course To Succeed OnlineOnelearn Education is bringing you the most affordable, intensive, and comprehensive digital advertising training. Become a Digital Marketing Pro without paying huge fees for training. Learn the fundamental and advanced concepts of digital marketing from top a digital marketing professional.Become A Fullstack Digital Advertiser and Learn paid online advertising From Beginner To Advanced Level.Why Take This TrainingOver 30 hours of premium training contentGo from a rookie to a digital advertising specialist in a few weeks. All the courses are taught by a practicing digital marketing professionals and the courses are updated monthly for relevance.Certificate Upon CompletionEarn a verified certificate of achievement. Showcase your skills and certificates on your resumé and LinkedIn profile.Guided Learning ApproachWe guide our learners to ensure assimilation and retention of our extensive knowledge through practical walk-throughs of real-life projects.Downloadable digital marketing resourcesDownload all our free resources on digital marketing from strategy templates, and audit templates to case studiesAcquire Actual One Year Job ExperienceBy going through our learning materials and projects, you'll have gained one year of experience as a digital advertiser.What You'll Learn in This TrainingFacebook AdvertisingLearn how to drive sales using Facebook's own channels; Facebook, Instagram & WhatsAppGoogle AdvertisingLearn how to drive sales and traffic on Google properties; Display, Search, Youtube and Gmail.Twitter AdvertisingLearn strategies and tactics to drive website clicks, engagement, and video views and grow your Twitter followers.LinkedIn AdvertisingLearn the science of marketing to professionals with LinkedIn. Master strategies such as audience building, conversion tracking, and retargeting.What You'll Be Able To Do After Taking This CourseGet A Better-Paying JobBy completing this course and getting your certificate, you will be able to demonstrate your newly acquired skills to recruiters and get that much-needed job.Earn Income OnlineHaving acquired the required digital marketing skills, you can start earning income online.Increase Sales In Your BusinessIf you have a business, you will be able to master online sales techniques that generate profit for the business.Start An Online AgencyBy completing this course, you'll be equipped with the needed skill to start your online advertising agencies.It's A Mission For UsOver the past 5 years, we have trained over 5000 students in our physical classes. Now we are bringing our training online to give opportunities to thousands of students across the world who want to acquire digital marketing skills from the comfort of their homes without sacrificing huge fees for training.Hear from some of our studentsI was able to set up and grow my online real estate agency after completing this course. The trainer is patient and very knowledgeable.Ogemdi AnazodoI must confess I never believed I could get a top-quality digital marketing course until I discovered this course on Udemy. The training was comprehensive and well-detailed. I would recommend this training to anyone seeking to master pay per click.Daniel OguntimehinFor a low learner like me, this course was a god-sent. I really appreciate the instructor and how he took his time to explain the nitty-gritty of paid advertising. Now I've been employed as a performance marketer in a fast-growing tech startup. All thanks to this course.Toyin ObembeWho Is Your Instructor?Seyi King has over 10 years of experience in digital advertising. He is the founder of Onedigital, a performance-driven digital advertising agency helping brands across Africa grow a global brand through Digital Transformation. He is a leading Digital Transformation Expert and Chartered Marketing Professional from The CIM,The UK. A digital advertising specialist, he has worked with some of the biggest internet companies such as Transsion Holdings, Transsnet Group, Netease, and Cocacola. He has worked as a digital consultant to a number of internet startups and founders.Seyi King has managed advertising projects worth over $10 million across search, display, and social. He has earned several certifications in digital marketing such as Google ads, marketing automation, chatbot, conversion rate optimization, and digital analytics.Take the leap today and earn the critical digital marketing skill to grow your business, start a new rewarding career in digital marketing or start earning online from your home for a discount.
Overview
Section 1: Facebook Advertising
Lecture 1 Introduction to Facebook Advertising
Lecture 2 Facebook Ad Account
Lecture 3 Facebook Ads Manager
Lecture 4 Understanding customer Journey
Lecture 5 Facebook Ads Metric
Lecture 6 Facebook Business Manager
Lecture 7 Event Manager
Lecture 8 Event Manager (b)
Lecture 9 Event Manager (c)
Lecture 10 Facebook Advertising Policy
Lecture 11 Facebook Ads Objectives
Lecture 12 Brand Awareness Ads
Lecture 13 Brand Awareness Ads 2
Lecture 14 Brand Awareness 3
Lecture 15 Reach Ads
Lecture 16 Traffic Ads 1
Lecture 17 Traffic Ads 2
Lecture 18 Leads Generation Ads
Lecture 19 Leads Generation Ads
Lecture 20 Leads Generation Ads
Section 2: LinkedIn Advertising
Lecture 21 Introduction to LinkedIn Ads
Lecture 22 LinkedIn Ads Account Setting
Lecture 23 Audience Contacts Upload
Lecture 24 LinkedIn Audience Creation
Lecture 25 Block List
Lecture 26 LinkedIn Conversions
Lecture 27 Leads Generation Forms
Lecture 28 LinkedIn Insight Tag
Lecture 29 LinkedIn Audiences
Lecture 30 LinkedIn Campaign Structure
Lecture 31 Brand Awareness Ads - Ads Setup
Lecture 32 Brand Awareness Ads - Audience Selection
Lecture 33 Brand Awareness Ads - Format, Budget, Schedule
Lecture 34 LinkedIn Conversion Ads
Lecture 35 LinkedIn Engagement Ads
Lecture 36 Leads Generation Ads
Lecture 37 LinkedIn Message Ads
Lecture 38 LinkedIn Text Ads
Lecture 39 LinkedIn Video Ads
Lecture 40 LinkedIn Website Ads
Lecture 41 LinkedIn Conversion Ads
Section 3: Twitter Advertising
Lecture 42 Introduction
Lecture 43 Twitter Ads Account Settings
Lecture 44 Twitter Ads Creatives
Lecture 45 Twitter Ads Analytics
Lecture 46 Twitter Tools - App Manager
Lecture 47 Twitter Tools - Audiences
Lecture 48 Conversion Tracking
Lecture 49 Setting Up Conversion Events
Lecture 50 Tweet App Install Ads
Lecture 51 Twitter Campaign Structure
Lecture 52 Tweet Follower Ads
Lecture 53 Twitter Reach Ads
Lecture 54 Tweet Reach Ads - Targetting
Lecture 55 Tweet Engagement Ads
Lecture 56 Tweet Video View Ads
Lecture 57 Twitter Website Visit
Section 4: Google Advertising
Lecture 58 Introduction To Google Ads
Lecture 59 Google Ads Account Setup
Lecture 60 Navigating Google Ads Account
Lecture 61 Setting Up Billing
Lecture 62 Tools and Settings
Lecture 63 Setting Up Manager Accounts
Lecture 64 Attribution Models
Lecture 65 Setting Up Conversion in Google Ads
Lecture 66 Website Conversions
Lecture 67 App Conversations
Lecture 68 Call Conversions
Lecture 69 How To Import Conversion in Google Ads
Lecture 70 Google Ads Rules
Lecture 71 Google Ads Scripts
Lecture 72 Exclusion List
Lecture 73 Shared Budget
Lecture 74 Negative Keywords
Lecture 75 Portfolio Bidding Strategy
Lecture 76 Audience Manager
Lecture 77 Using Data Segments
Lecture 78 Custome Segments
Lecture 79 Combined Segments
Lecture 80 Campaign Objectives
Lecture 81 Campaign Settings
Lecture 82 Campaign Option URL & Dynamic Ads
Lecture 83 Google Ads Bidding
Lecture 84 Bidding Strategies
Lecture 85 Targetting
Lecture 86 Google Display Ads
Lecture 87 Google Display Responsive Ads
Lecture 88 Google Search Ads - Ad Auction
Lecture 89 Google Search Ads - Ads Extension
Lecture 90 Google Search Ads - Keyword Match Types
Lecture 91 Google Search Ads - General Settings
Lecture 92 Google Search Ads - Targetting
Lecture 93 Google Search Ads - Bidding
Lecture 94 Google Search Ads - Adding Ads Extension
Lecture 95 Google Search Ads - Ads Group
Lecture 96 Google Search Ads - Ads Creation
Lecture 97 Youtube - General Settings
Lecture 98 Youtube - Video Format
Lecture 99 Youtube - Ad Creation
Marketers who want to master digital advertising,Business owners who want to drive sales using ppc advertising,Anyone interested in digital advertising
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