Two Beats Ahead: What Musical Minds Teach Us about Innovation By: Panos A Panay, R Michael Hendrix [Audiobook] | M4A@126kb/s | 420.13 MiB
2021-04-06 | ASIN: 1549150936 | english | 7h42m
Author: Panos A. Panay, R. Michael Hendrix
Narrated by: Landon Woodson
A one-of-a-kind book that shows us what the musical mind has to teach us about innovation, featuring interviews with some of the top creative geniuses of our time
Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs.
InÂ*Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently.Â*They speak withÂ*hit-makerÂ*Desmond ChildÂ*about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Listeners will learn the secrets of collaboration fromÂ*BeyoncéÂ*andÂ*Pharrell Williams, about “daring to suck†from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation fromÂ*Imogen HeapÂ*andÂ*Radiohead. And they’ll learn the value of finding and producing talent withÂ*T Bone BurnettÂ*andÂ*Hank Shocklee, cofounder of Public Enemy.
A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.
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