Roy H. Williams, "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires"
ISBN: 1885167326, 1885167296 | 1998 | EPUB/MOBI | 244 pages | 6 MB/6 MB
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
* multiply the effectiveness of your advertising
* understand the tug-of-war between intellect and emotion
* plant a mental trigger in the mind of your customer
* create totally new concepts from combinations of old ones
* see the opportunities around you
* avoid the danger of overchoice
* escape the need to advertise 'Sale! Sale! Sale!'
* find the genius that hides within you
* receive the best others have to give
* focus your advertising, your business, and your life
Along the way, the Wizard will:
* share the power of encouragement
* talk to you about your Ruby Red Slippers
* make you understand how lucky you are
* show you how to avoid the mistakes that others have already made
* convince you of the need to rest
EPUB
MOBI
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