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The Ultimate Guide To Becoming A Freelance Digital Marketer
Published 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.45 GB | Duration: 11h 54m
Master Google Ads, Meta Ads, Data Tracking, and Winning Your First Client as a Freelance Digital Marketer
What you'll learn
Everything you need to go from no understanding of marketing, all the way to getting and keeping your first client as a freelance digital marketer.
How to set up, manage, and optimize high performing ad campaigns on Facebook Ads, Google Ads, and YouTube Ads
How to set up and understand data tracking for clients, including a crash course in Google Tag Manager and Google Analytics
How to get and KEEP your first client as a freelance digital marketer
Requirements
No prior experience needed! This entire course is built in a way to take someone from having little to no understanding of marketing, all the way through to getting an actual client (business) who will pay you money each month to run their digital ads. Your guide, Scott, experienced this firsthand. When he first got involved in freelance digital marketing, he had no prior experience. Now, he's the Director of Digital Advertising for a growing tech company in the Midwest. He built this Masterclass to help people like you experience the same transformation
Description
Are you ready to start your journey as a freelance digital marketer? In this comprehensive course, I'll be your guide, helping you step-by-step to build the skills and confidence you need to succeed. With 13 years of experience as a teacher, I specialize in breaking down complex topics into simple, actionable steps-making it easy for you to learn and apply what you need to thrive in this field.This course is a complete roadmap designed to take the guesswork out of becoming a freelance digital marketer. Through 5 carefully structured modules, I'll help you gain the knowledge and tools to get started and grow your business.Here's what you'll learn:Marketing Crash Course: Build a solid foundation in digital marketing essentials and strategies.Data and Tracking: Set up and manage tracking systems to deliver measurable results for your clients.How to Run Meta Ads: Create effective Facebook and Instagram ad campaigns that drive results.How to Run Google Ads: Learn how to launch high-performing Google Ads campaigns that attract leads and grow businesses.How to Get and Keep Your First Client: Discover practical strategies to land your first client and build long-lasting professional relationships.As your guide, I'll walk you through the process step-by-step, ensuring you feel confident and supported along the way. By the end of this course, you'll have everything you need to start running campaigns, manage clients, and build a successful freelance business.Let me help you take the first step toward your new career-enroll today, and let's get started!
Overview
Section 1: Introduction
Lecture 1 Welcome!
Section 2: Module 1: Marketing Crash Course
Lecture 2 Module 1 Introduction
Lecture 3 Lesson 1: Why is Digital Marketing More Important than Ever?
Lecture 4 Lesson 2: Paid Advertising
Lecture 5 Lesson 3: The Funnel
Lecture 6 Lesson 4: Types of Ad Formats
Lecture 7 Lesson 5: Landing Pages
Lecture 8 Lesson 6: Conversions
Lecture 9 Lesson 7: Putting it All Together
Lecture 10 Module 1 Summary
Section 3: Module 2: Data and Tracking
Lecture 11 Module 2 Introduction
Lecture 12 Lesson 1: Results without Proof is Useless!
Lecture 13 Lesson 2: Google Analytics - Part 1
Lecture 14 Lesson 3: Google Analytics - Part 2
Lecture 15 Lesson 4: Google Tag Manager - Part 1
Lecture 16 Lesson 5: Google Tag Manager - Part 2
Lecture 17 Lesson 6: Adding Google Analytics to a Website
Lecture 18 Module 2 Summary
Section 4: Module 3: Learn How to Run Meta Ads
Lecture 19 Module 3 Introduction
Lecture 20 Lesson 1: Meta Business Account & Access
Lecture 21 Lesson 2: How to Add a Meta Pixel to a Website
Lecture 22 Lesson 3: How to Set Up a Custom Conversion
Lecture 23 Lesson 4: Facebook Ads Manager Overview
Lecture 24 Lesson 5: Setting Up a Leads Campaign - Part 1
Lecture 25 Lesson 6: Setting Up a Leads Campaign - Part 2
Lecture 26 Lesson 7: Setting Up a Leads Campaign - Part 3
Lecture 27 Lesson 8: Dynamic Ad Sets
Lecture 28 Lesson 9: Audiences
Lecture 29 Lesson 10: Setting Up a Retargeting Campaign
Lecture 30 Lesson 11: Setting Up an Instant Form Campaign
Lecture 31 Lesson 12: Setting Up an Ecom Campaign
Lecture 32 Lesson 13: Optimizing an Ads Account - Part 1
Lecture 33 Lesson 14: Optimizing an Ads Account - Part 2
Lecture 34 Module 3 Summary
Section 5: Module 4: Learn How to Run Google Ads
Lecture 35 Module 4 Introduction
Lecture 36 Lesson 1: Google Ads Account Overview and Tracking Setup
Lecture 37 Lesson 2: Setting up Conversions and Linking Google Analytics
Lecture 38 Lesson 3: Setting Up a Google Search Campaign - Part 1
Lecture 39 Lesson 4: Setting Up a Google Search Campaign - Part 2
Lecture 40 Lesson 5: Setting Up a Google Search Campaign - Part 3
Lecture 41 Lesson 6: Managing and Optimizing a Search Campaign
Lecture 42 Lesson 7: Setting Up a YouTube Campaign
Lecture 43 Lesson 8: Setting Up YouTube Retargeting Campaigns
Lecture 44 Lesson 9: Managing and Optimizing YouTube Campaigns
Lecture 45 Lesson 10: Setting Up a Google Display Campaign
Lecture 46 Lesson 11: Setting Up Display Retargeting Campaigns
Lecture 47 Lesson 12: Setting Up a Performance Max Campaign
Lecture 48 Module 4 Summary
Section 6: Module 5: How to Get and Keep Your First Client
Lecture 49 Module 5 Introduction
Lecture 50 Lesson 1: Positioning Yourself as the Expert
Lecture 51 Lesson 2: Making a Website (and getting a unique email domain)
Lecture 52 Lesson 3: Do You Need an LLC?
Lecture 53 Lesson 4: Finding Your First Client
Lecture 54 Lesson 5: Meeting with a Potential Client
Lecture 55 Lesson 6: Submitting a Proposal
Lecture 56 Lesson 7: Contracts
Lecture 57 Lesson 8: Now What!?
Lecture 58 Lesson 9: Communication with the Client
Lecture 59 Lesson 10: Making Your Own Creative Assets
Lecture 60 Module 5 Summary
This course was originally designed for teachers who were looking for a side hustle. However, it's perfect for anyone who is looking to learn a new skill that is in high demand, offers a ton of flexibility, and allows you to earn a lot of money without long hours.
