The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups By: Todd Saxton, M Kim Saxton, Michael Cloran [Audiobook] | M4B,[email protected]/s | 243.47 MiB
2020-08-04 | ASIN: B08F5JK1GN | english | 8h53m
Author: Todd Saxton, M. Kim Saxton, Michael Cloran
Narrated by: Todd Saxton, M. Kim Saxton
What makes a start-up successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes start-ups successful. Instead of telling start-ups what to do, like most start-up books, they share what start-ups should avoid. Along the way, they share small-business start-up success stories gleaned from the How I Built This podcast and their firsthand experiences. These stories of start-up success are contrasted with stories of start-up failure from start-up graveyards and most notably, the Titanic. Like many of today’s start-ups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent start-up success today.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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