The Portable MBA in Entrepreneurship, 4th Edition By
2010 | 495 Pages | ISBN: 0470481315 | PDF | 5 MB
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurshipFor years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurshipIncludes customizable, downloadable forms for launching your own businessComes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resourcesTeaches you virtually everything you'd learn on entrepreneurship in today's best business schoolsWhether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.Content: Chapter 1 The Entrepreneurial Process (pages 1-26): William D. BygraveChapter 2 Idea Generation (pages 27-52): Heidi M. NeckChapter 3 Opportunity Recognition, Shaping, and Reshaping (pages 53-82): Andrew ZacharakisChapter 4 Entrepreneurial Marketing (pages 83-108): Abdul Ali and Kathleen SeidersChapter 5 Business Planning (pages 109-136): Andrew ZacharakisChapter 6 Building Your Pro Forma Financial Statements (pages 137-160): Andrew ZacharakisChapter 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (pages 161-195): William D. BygraveChapter 8 Debt and Other Forms of Financing (pages 197-224): Joel M. ShulmanChapter 9 External Assistance for Start?ups and Small Businesses (pages 225-261): Elizabeth J. Gatewood and Carol McLaurinChapter 10 Legal and Tax Issues (pages 263-295): Richard MandelChapter 11 Intellectual Property (pages 297-328): Kirk Teska and Joseph S. IandiorioChapter 12 Selling in an Entrepreneurial Context (pages 329-353): Mark P. Rice and H. David HennesseyChapter 13 Beyond Start?up: Developing and Sustaining the Growing Organization (pages 355-383): Donna Kelley and Edward MarramChapter 14 Franchising (pages 385-410): Steve SpinelliChapter 15 Social Entrepreneurship (pages 411-436): Heidi M. Neck
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