The New Handshake: Sales Meets Social Media by Joan C. Curtis
English | August 5, 2010 | ISBN: 0313382719 | 204 pages | HTMLZ | 3.47 MB
This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.
* Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking
* Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior
* Includes ten ways to boost ROI using the "New Handshake" methods
* Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as from blogs, Constant Contact, Delicious, Digg, and LinkedIn
* A complete bibliography serves as a handy resource guide
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