The Broken Telephone: From Product Owner to Product Engineer (Spanish Edition) by Johna Macias
Spanish | January 10, 2026 | ISBN: N/A | ASIN: B0GDWL4PP8 | 460 pages | EPUB | 2.70 Mb
Why does most software disappoint the people who use it?
Because of The Broken Telephone.
Customer → Sales → Product Owner → Developer.
Four translations. Four opportunities for context to evaporate. By the time the real problem reaches the person building the solution, it's been buried under layers of interpretation.
This book is about killing the broken telephone.
rian Chesky almost destroyed Airbnb following the traditional playbook-then threw it out. Paul Graham's "Founder Mode" essay went viral because it named what builders already knew. Tech giants are slashing middle management. And AI is making the "translator layer" increasingly unnecessary.
What you'll learn:
* Why the Product Owner role is being disrupted-and what's replacing it
* How to become a Product Engineer: the builder who codes AND talks to customers
* Founder Mode: why the people who care most should be closest to the work
* How AI lets a solo founder build what used to require a team of ten
* The organizational structures that actually work
* The Zero-Employee Startup: building an AI-native company
ho this book is for:
→ Developers who want to become indispensable Product Engineers
→ Product Managers navigating the AI transformation
→ CTOs and VPs redesigning their organizations
→ Founders who suspected "professional management" was the problem "Most software fails not because it's badly built, but because it solves the wrong problem."
Links are Interchangeable - Single Extraction
