Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.17 GB | Duration: 3h 28m
You will learn how to create value stories for marketing, fiction, advertising, branding and leadership: Storytelling
What you'll learn
You will learn the fundamentals of storytelling so that step by step you can understand the rules that will lead you to connect with audiences and customers
You will learn the different types of strategic stories used by big brands in advertising.
You will learn how the central story of a brand is created through storytelling.
You will learn the basic elements of storytelling for the creation of movies.
Requirements
No requirement needed
Description
In this Bey Atelier in Storytelling, you will learn to master this narrative tool to create stories of value that can drive a marketing strategy through advertising, copywriting, branding and corporate leadership. This course is based on my final master's thesis from the Autonomous University of Barcelona where I carried out extensive research on storytelling in the development of brands, companies and advertising.This course is divided into 3 modules that will allow you to learn how storytelling works for marketing, advertising, brand development and the creation of fiction stories.*MODULE IIn the first Module you will learn the fundamentals of storytelling so that step by step you can understand the rules that will lead you to connect with audiences and customers in an assertive way thereby influencing their actions. In adittion, you will learn how important storytelling is for marketing, understanding how emotion and persuasion are elements directly connected to stories. MODULE IIIn the second module you will learn the different types of strategic stories used by big brands in advertising. Additionally, what drives the purchase intention in customers. You will learn how the central story of a brand is created through storytelling. The human attention process is essential to understand stories and you will learn about it in this module so that you know how audiences read our stories. On the other hand, you will learn about storytelling and learning so that you know how this narrative strategy allows students to capture and understand a greater amount of complex content. In addition, you will know what myths exist about storytelling so that you do not use it in the wrong way in your marketing strategies.*MODULE IIIFinally in the third module you will learn the basic elements of storytelling for the creation of movies. These are extra lessons from my Filmmaking and Screenwriting courses so that you understand how to go from an idea to a film script. A module where you will learn about the classic structure of 3 acts, the Tagline and logline concepts, semiotics and what are the different types of scenes regarding writing. "If you really want to learn to connect with audiences in the long term, you must learn to tell stories"*Baudilio
Overview
Section 1: Introducción
Lecture 1 Introducción
Section 2: MODULE I
Lecture 2 The Origin of Storytelling
Lecture 3 Differences between the purposeful story (marketing story) and fiction story
Lecture 4 The Importance of Storytelling
Lecture 5 Fundamentals of storytelling
Lecture 6 Creating Storytelling - 8 Rules
Lecture 7 Emotion and Persuasion
Section 3: MODULE II
Lecture 8 Types of strategy stories used by large companies in advertising.
Lecture 9 The Purchase Intention
Lecture 10 Branding & Storytelling
Lecture 11 Human Attention Process & Customers
Lecture 12 Storytelling & Learning
Lecture 13 Myths and Mysteries about Storytelling
Lecture 14 The Raw Material to Create Brand Stories. Part 1
Lecture 15 The Raw Material to Create Brand Stories. Part 2
Section 4: MODULE III (Filmmaking /Screenwriting Lessons)
Lecture 16 Tagline, Logline -& 3 Act structure
Lecture 17 Semiotics
Lecture 18 The Script Page
Lecture 19 The different types of scenes in terms of writing.
This course is created for creative professionals who want to build the best stories in order to develop marketing strategies that boost brands and companies.,Marketing Companies,Creative Writers,Screenwriters,Storytellers
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