Strategic Perspectives in Destination Marketing
IGI Global | English | 2018 | ISBN-10: 1522558357 | 411 pages | PDF/ePUB | 5.12/14.31 MB
Strategic Perspectives in Destination Marketing
IGI Global | English | 2018 | ISBN-10: 1522558357 | 411 pages | PDF/ePUB | 5.12/14.31 MB
by Mark Anthony Camilleri (Author, Editor)
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.
Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector
About the Author
Mark Anthony Camilleri is a resident academic in the Department of Corporate Communication at the University of Malta. He specializes in strategic management, stakeholder engagement, corporate social responsibility and sustainable business. Mark successfully finalized his PhD (Management) in three years time at the University of Edinburgh in Scotland - where he was nominated for his ""Excellence in Teaching. During the past years, Mark taught business subjects at under-graduate, vocational and post-graduate levels in Hong Kong, Malta and the UK. Dr. Camilleri has published his research in peer-reviewed journals, chapters and conference proceedings. He is also a member on the editorial board of Springer's International Journal of Corporate Social Responsibility and a member of the academic advisory committee in the Global Corporate Governance Institute (USA). Mark is a frequent speaker and reviewer at the American Marketing Associations (AMA) Marketing & Public Policy conference and in the Academy of Management's (AoM) Annual Meeting
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