Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 10.86 GB | Duration: 8h 22m
And learn about Marketing Management much better to do really well in your exams and interviews
What you'll learn
Solution to all the cases given in 16th edition
Answer to all the questions asked at the each chapter in 14th edition
Recap of all 21 chapters from 16th edition
A quick summary of the concepts taught by Kotler
Requirements
Willingness to learn marketing in depth
Description
Want to learn Marketing Management much better than just reading Kotler? Want to really do well in your marketing exams and interviews?Look at this Udemy course only where you canNot only recap all the marketing concepts quickly in 9 hours but alsoLearn them in depth by knowing the solutions to all the cases in 16th edition and questions in 14th editionPreview 50% of lectures to see the content for yourselfClear your doubts on this topic any time while doing the courseGet Udemy's 30 days Money Back GuaranteeI also started my marketing journey in life by reading Kotler's Marketing Management when I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I must have referred it over one hundred times since then. One of gaps which exists even today is that there is no way to know whether you have solved the cases right or given the right answer to the questions he has asked at the end of each chapter.This course is about filling that gap and giving a frame of reference which, you can use to know one of the right answers to those questions and cases from a marketing professional with over 40 years' experience in companies like Unilever and Johnson & JohnsonYou can also use it as document to recap concepts of any of the chapter whenever needed.Preview for yourself 50% of lectures covering each section. If you like the content, enroll for the course, enjoy and learn a lot more about Marketing Management by doing the cases and questions given in Kotler's Marketing Management and checking against this Frame of Reference! If do not like the content, please message about how can we modify it to meet your expectations.Please remember that this course comes with Udemy's 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Fundamentals of Marketing Management
Lecture 2 Chapter 1- Defining Marketing for the New Realities
Lecture 3 Chapter 2- Marketing Planning and Management
Section 3: Understanding The Markets
Lecture 4 Chapter 3- Analyzing Consumer Markets
Lecture 5 Chapter 4- Analyzing Business Markets
Lecture 6 Chapter 5- Conducting Market Research
Section 4: Developing a Viable Market Strategy
Lecture 7 Chapter 6- Identifying Market Segment and Target Customers
Lecture 8 Chapter 7- Crafting a Customer Value Proposition and Positioning
Section 5: Designing Value
Lecture 9 Chapter 8-Designing and Managing Products
Lecture 10 Chapter 9- Designing and Managing Services
Lecture 11 Chapter 10- Building Strong Brands
Lecture 12 Chapter 11- Managing Pricing and Sales Promotion
Section 6: Communicating Value
Lecture 13 Chapter 12- Managing Marketing Communications
Lecture 14 Chapter 13- Designing an integrated Marketing Campaign in the Digital Age
Lecture 15 Chapter 14- Personal Selling and Direct Marketing
Section 7: Delivering Value
Lecture 16 Chapter 15- Designing and Managing Distribution Channels
Lecture 17 Chapter 16- Managing Retailing
Section 8: Managing Growth
Lecture 18 Chapter 17- Driving Growth in Competitive Markets
Lecture 19 Chapter 18- Developing New Market Offerings
Lecture 20 Chapter 19- Building Customer Loyalty
Lecture 21 Chapter 20- Tapping into Global Markets
Lecture 22 Chapter 21- Socially Responsible Marketing
Section 9: Summary
Lecture 23 Summary
MBA Students
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