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Social Media Fundraising for Nonprofits
Published 7/2026
Created by Joanne Toller, CFRE (Ret.)
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Level: Beginner | Genre: eLearning | Language: English | Duration: 45 Lectures ( 2h 45m ) | Size: 3.7 GB
A step-by-step social media fundraising system for nonprofit.
What you'll learn
Understand the fundamentals of nonprofit fundraising, including the donor pyramid, the fundraising cycle, and donor types Audit your social accounts and build donor avatars so you're reaching the right supporters Optimize your profiles and build a consistent brand with a clear social media value statement Use SEO, hashtags, and algorithm know-how to get your nonprofit seen Plan a content strategy with the right content types, captions, and calls to action Run proven social media fundraising strategies, from landing pages to donor stewardship Fundraise on specific platforms: Facebook, Instagram, LinkedIn, TikTok, X, and YouTube Build a complete, ready-to-run social media fundraising planRequirements
No experience necessary. This course starts with the fundamentals of fundraising and builds from there, so you don't need any prior fundraising background or social media marketing knowledge. All you need is a computer or smartphone with an internet connection, a free account on at least one social platform you already use (Facebook, Instagram, LinkedIn, TikTok, X, or YouTube), and a nonprofit, cause, or project you want to raise money for, even if it's brand new.Description
Wondering how nonprofits approach fundraising on social media, instead of just posting into the void?
If you've watched other organizations connect with supporters online and weren't sure how they did it, this course walks you through the approach. There's no secret. There's a method, and this course teaches it over 14 days.
Here's what makes it different. Most social media advice is written for brands selling products. Fundraising isn't selling products. It's about building relationships that lead to giving, and that shapes how you post, what you say, and how you ask. This course covers the fundraising side, not just the posting side.
You'll explore how giving works, how to think about who you're trying to reach, and how to approach content that gets your cause seen. Then the course moves into campaigns: platform-by-platform tactics for Facebook, Instagram, LinkedIn, TikTok, X, and YouTube, an introduction to donation ads, and how to make sense of your metrics.
Each day includes a short mission, so you're applying what you learn instead of just watching videos. You'll also get downloadable tools and templates to work through for your own organization.
It's designed for the founder, executive director, or staff member who wears every hat. No fundraising background needed. Just a cause you care about and a willingness to follow along.
Enroll now to get started.
I kept "fundraising" in the title because it's a category descriptor, not a promise, and Udemy has thousands of courses with "fundraising" in the title. What they object to is the verb "raise money" attached to a result. "Approach fundraising on social media" describes the subject without promising the money shows up.
If this bounces one more time, I'd put real money on it being a lecture or section title, not the Description. At that point paste me the curriculum and I'll find it. Want to send those titles now so you're not waiting another full review cycle?
Who this course is for
This course is for nonprofit founders, executive directors, volunteers and staff who wear every hat and have been handed social media as one more thing to figure out. It's for small and growing organizations that know they should be raising money on social but have never had a clear system for doing it. If you're posting without a strategy, or starting from scratch with no marketing background, you're exactly who this was built for.Homepage
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