Last updated 12/2016
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.80 GB | Duration: 7h 21m
A Strategic Guide to use Social Media to Generate Credible Leads and New Customers
What you'll learn
A process for generating leads using social media
How to create content that increases conversion rates
Practical advice on incorporating mobile strategies into your marketing mix
A step-by-step process for measuring the return on investment (ROI) of your social media campaigns
Requirements
General Internet Marketing Knowledge
Description
STOP WAISTING TIME AND MONEY! Learn Winning Strategies to Implement NOW in Your Social Media for Business.
Today's customers are online, web savvy and socially connected. Which means they're better informed, harder to reach and harder to please.
It's clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success?
Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.
This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of:
· Blogging and more.
Overview
Section 1: Social Media Channels Strategy
Lecture 1 Intro & History
Lecture 2 How We can Make the Most from Social Media
Lecture 3 How to Make It Work for You 1
Lecture 4 How to Make It Work for You 2
Lecture 5 Social Media Marketing Plan 1
Lecture 6 Social Media Marketing Plan 2
Lecture 7 Social Media Marketing Plan 3
Lecture 8 Learn from Who Applies It
Lecture 9 Summary and Resources
Lecture 10 Slides
Section 2: Introduction to Social media strategy
Lecture 11 Introduction to Social media strategy - Part 1
Lecture 12 Introduction to Social media strategy - Part 2
Lecture 13 Key messages - Part 1
Lecture 14 Key messages - Part 2
Lecture 15 Key messages - Part 3
Section 3: Targets and Strategy
Lecture 16 Agree targets objectives and strategy
Lecture 17 Develop your strategy
Lecture 18 Evaluate social media tools - Part 1
Lecture 19 Evaluate social media tools - Part 2
Lecture 20 Create a cross functional approach - Part 1
Lecture 21 Create a cross functional approach - Part 2
Lecture 22 Light touch editorial approach
Lecture 23 The psychology of sharing
Section 4: Internal policies and terms of use
Lecture 24 Internal policies and terms of use - Part 1
Lecture 25 Internal policies and terms of use - Part 2
Lecture 26 Internal policies and terms of use - Part 3
Lecture 27 Internal policies and terms of use - Part 4
Lecture 28 Implement social media monitoring - Part 1
Lecture 29 Implement social media monitoring - Part 2
Section 5: Social media person or team
Lecture 30 Social media person or team - Part 1
Lecture 31 Social media person or team - Part 2
Lecture 32 Social media person or team - Part 3
Lecture 33 Social media person or team - Part 4
Lecture 34 Social media person or team - Part 5
Lecture 35 Conduct appropriate training
Section 6: Define metrics and ROI
Lecture 36 Define metrics and ROI - Part 1
Lecture 37 Define metrics and ROI - Part 2
Lecture 38 Define metrics and ROI - Part 3
Lecture 39 Completing the Plan
Marketing managers and their team members,Sales people,Business Development teams,Online Marketing, Social Media and PR consultants
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