Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 872.25 MB | Duration: 0h 59m
Master the art of link building with proven strategies and tactics for building backlinks in 2023.
What you'll learn
Understand the importance of backlinks for SEO.
Learn best practices for outreach and link building.
Learn how to create high-quality content for backlinking.
Learn how to create and execute a content marketing strategy for backlinking.
How to create great content marketing pieces that fits your niece
Learn how to pitch journalists.
Understand how to track and measure the success of backlinking efforts.
Know how to build relationships with influencers and industry leaders.
Requirements
No SEO knowledge needed. You will learn the basics.
No backlinking experience needed. You will become an expert.
Description
Link building is a crucial element of search engine optimization (SEO) that helps to improve your website's visibility and ranking on search engines like Google and Bing. But with so many different tactics and strategies out there for getting backlinks, it can be overwhelming to know where to start. That's where this course comes in.This comprehensive course is designed to help you navigate the complex world of link building and emerge as a true expert. It covers everything you need to know, from the basics of SEO and the role of backlinks, to the different ways of acquiring links with an emphasis on using content marketing to build links.Whether you're a beginner looking to get started with SEO or an experienced marketeer looking to take your online presence to the next level, this guide has something for you. With chapters on topics such as broken-link building, guest blogging, whitehat vs. blackhat tactics, penalties, and tools like Ahrefs and Semrush, this course is packed with practical tips and real-world examples to help you master the art of link building.?Also, this course digs deep into the content marketing way of building links exploring how to build a content marketing piece that fits your niche, how to build a pitch list, how to pitch journalists and how to monitor after you have pitched your content piece.The course includes many quizzes throughout the course to test your knowledge and you will receive a free ebook on link building when completing the course. So why wait? Get going with the course today and start building the high-quality backlinks that will drive traffic and improve your search engine rankings.
Overview
Section 1: Introduction to SEO and Backlinking
Lecture 1 Introduction to the course - what you will learn
Lecture 2 What is SEO and why is it important?
Lecture 3 The role of backlinks in SEO
Section 2: Backlinks
Lecture 4 What are backlinks and why are they important?
Lecture 5 Internal vs. external links
Lecture 6 The 4 types of external links - Dofollow, Nofollow, Sponsored and UGC links
Lecture 7 Search Console - how to see your backlinks
Lecture 8 Ahrefs - One of the many great SEO tools
Lecture 9 Domain authority - why it is still important
Lecture 10 Whitehat vs. blackhat
Lecture 11 Penalties - manual & automatic and what to do if you received one
Lecture 12 How to disavow links
Section 3: The different ways of acquiring links
Lecture 13 The different ways of acquiring links
Lecture 14 1. Exploring your competitors' links and improving content
Lecture 15 2. The broken link-strategy
Lecture 16 3. Guest posts on a blog
Lecture 17 4. Forums - Adding your link on different relevant forums
Lecture 18 5. Posting a (fake) job to get links
Lecture 19 6. Product Hunt, Quora, Indie Hackers and more
Lecture 20 7. Making a simple Chrome extension to get a backlink
Lecture 21 8. Buying links | Link farms
Lecture 22 Outro to different ways of acquiring backlinks | intro to content marketing
Section 4: Link building via content marketing
Lecture 23 What is content marketing and why is it important?
Lecture 24 What does content marketing require?
Lecture 25 Example of a content marketing piece - "Most popular university on social media"
Section 5: Building a pitch list
Lecture 26 What is a pitch list and why build a pitch list?
Lecture 27 How to build a pitch list
Lecture 28 Using "site:" function on Google
Lecture 29 Finding the right journalist to pitch to
Lecture 30 How to find journalists' e-mail | Hunter e-mail tool
Section 6: Writing the email pitch
Lecture 31 What is a pitch?
Lecture 32 How to write a pitch
Lecture 33 Writing a pitch using ChatGPT
Section 7: Sending the pitch to journalist
Lecture 34 Track e-mail opens via Streak
Lecture 35 Bulk vs. one-by-one sending
Section 8: Monitoring after the pitch.
Lecture 36 Why monitoring?
Lecture 37 Tools to use for monitoring - Mention.com
Lecture 38 How to follow up on journalists
Lecture 39 How to call a journalist
Lecture 40 How to ask for a link in case there was none added by the journalist
Section 9: Now it is your turn!
Lecture 41 Now it is your turn
Section 10: Outro - you are now an expert SEO Link Builder
Lecture 42 Outro - Join my Slack Content Marketing group
Marketing professionals looking to improve their company's search engine rankings through backlinking and content marketing strategies.,Small business owners seeking to increase their online visibility and drive more traffic to their website through effective backlinking techniques.,Digital marketers looking to expand their skillset and stay up-to-date on the latest backlinking and content marketing trends.
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