Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.28 GB | Duration: 1h 17m
Analyze your current reputation, build your company's reputation management strategy from scratch and implement it
What you'll learn
Definition and key features of brand reputation
Reasons to manage brand reputation
Reputation management methods: ORM and SERM
Main components of reputation management
Brand monitoring to analyze your current reputation
Manual and automatic monitoring tools
Brand Mentions as an automatic monitoring tool
Competitor analysis
Analysis of monitoring results and building reputation management strategy
Strategy implementation and brand management optimization
Ways to increase brand and customer loyalty
Work with reviews and negativity
Requirements
No background skills needed - just your wish to monitor and manage your company's brand reputation so that it could speak for itself.
Description
Do you want to increase your brand awareness? Are you struggling to gain the trust of your customers? And, finally, do you expect to build an excellent reputation that will always be one step ahead of your product or service? If so, this course contains step-by-step instructions on how to do all of this!My name is Anton Voroniuk and I would like to teach you how to create your online reputation and turn it into a competitive advantage. I am the CEO of the internet marketing academy SkillsBooster, a co-owner of Webpromo Agency, and a digital marketer with over 15 years of experience. All this time, I've been working hard to ensure these companies secure leading positions within the market. As a result, I'm sure my knowledge and experience will help your company do the same.What will you learn in this course?After completing this course, you will know how to build your reputation management strategy: from monitoring your current reputation to brand management optimizationLearn how to use manual and automatic monitoring tools such as BrandMentions to keep track of your company's online presenceGet to know about competitor analysisFind out how to increase your brand and customer loyaltyUnderstand how to work with reviews and negativity onlineLearn more about reputation management strategy quickly and without worries.What do we offer in our course?Structured lessons with practical tasks and examplesReputation management strategy checklistWhy should you choose this course?Why should you choose us over other online reputation management courses?You will have the opportunity to learn about reputation management from the top internet marketing professionals.We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.More than 365,000 internet marketers have enrolled in our online courses.Our internet marketing courses are easy to understand. We train specialists in strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.What else do you get?Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseShould you be worried?Sign up now! Every second you wait can cost you one good review about your company!This course comes with a 30-day money-back guarantee!Click the "take this course" button to start building your reputation today!
Overview
Section 1: Brand Reputation
Lecture 1 Introduction
Lecture 2 What is a Brand Reputation?
Lecture 3 Reasons to Manage Brand Reputation
Lecture 4 How to Study on Udemy Effectively?
Section 2: Reputation Management
Lecture 5 Reputation Management Methods: ORM and SERM
Lecture 6 Components of Reputation Management in Search Engines and the Internet
Section 3: Brand Monitoring to Analyze Your Current Reputation
Lecture 7 What and Where to Track
Lecture 8 Manual Monitoring Tools
Lecture 9 Automatic Monitoring Systems. Brand Mentions as an Automatic Monitoring Tool
Lecture 10 Competitor Analysis
Section 4: Analysis of Monitoring Results
Lecture 11 Interpretation of Results with Brand Mentions
Lecture 12 Building a Results-Based Reputation Management Strategy
Section 5: Strategy Implementation
Lecture 13 Brand Management Optimization
Lecture 14 Increase Brand and Customer Loyalty
Lecture 15 Work With Reviews
Section 6: How to Work With Negativity
Lecture 16 Types of Negativity
Lecture 17 Reaction to Negativity - Dos and Don'ts
Lecture 18 Summary
Lecture 19 How to Leave a Review for the Course
Lecture 20 How to Get a Certificate
Business owners who want to learn how to manage their companies' brand reputation and build a strategy,Reputation manager, whose job involves auditing and researching the brand, establishing a strategy, and monitoring the company's image,All digital specialists who are involved in the process of brand reputation management
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