Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.04 GB | Duration: 3h 37m
From Concept to Launch - A Step-by-Step Guide to Effective Product Management
What you'll learn
Discover market trends and customer needs through research and analysis
Master the process of defining product vision and road mapping
Develop skills in prioritizing and making informed product decisions
Implement effective go-to-market strategies for product launch
Determine appropriate pricing strategies and tactics.
Analyze competitors and assess market gaps
Execute successful stakeholder management and collaboration techniques
Requirements
No pre-requisites, although familiarity with basic business concepts is helpful
Description
Are you new to non-technical product management and looking to launch your own product or build a successful career in this field? Struggling to figure out where to start?This comprehensive course is designed specifically for beginners like you. You'll learn everything you need to know to take your product skills to the next level and launch successful products with confidence.In this course, you will
iscover how to develop a product strategy that meets your customers' needsStep-by-step, learn the product management process, from ideation to launchGain a solid understanding of the essential product management techniques and best practicesLearn how to work effectively with cross-functional teams and communicate with stakeholdersExplore the key metrics for measuring product success and making data-driven decisionsWhy is this course different?This course is designed specifically for non-technical product managers, offering a beginner-friendly and easy-to-understand approach to product management.It covers all the key aspects of product management, from ideation to launch, providing a comprehensive understanding of the fieldIt's hands-on and practical, with real-world examples and activities that allow you to put your learning into practiceIt's taught by industry expert with years of experience in product management, giving you access to the latest best practices and insights.Take your first step towards a successful product management career. Enroll now and discover how to go from Zero to Hero in product management!See you inside the course!!Overview
Section 1: Introduction to Non-Technical Product Management
Lecture 1 Introduction
Lecture 2 What is Product Management & Who is a Product Manager?
Lecture 3 Course Resources
Lecture 4 Typical day of a Product Manager
Lecture 5 Technical vs Non-Technical Product Management
Lecture 6 Role & Responsibilities of a Product Manager
Lecture 7 Skills and Qualifications required for a Product Manager
Lecture 8 Practice Exercise
Section 2: Product Lifecycle
Lecture 9 Introduction to Product Life cycle
Lecture 10 Product Life cycle: Example
Lecture 11 Identifying Product Life Cycle Stage
Lecture 12 Product Life Cycle: Challenges
Lecture 13 Practice Activity
Section 3: Product Management Process
Lecture 14 Idea Generation
Lecture 15 Product Planning
Lecture 16 Product Planning: Example
Lecture 17 Product Development
Lecture 18 Product Launch
Lecture 19 Product Management
Lecture 20 Marketing & Sales
Lecture 21 Practice Activity
Section 4: Market Research & Product Vision
Lecture 22 Primary & Secondary Market Research
Lecture 23 Market Research: Example
Lecture 24 User Personas
Lecture 25 Product Vision
Lecture 26 Practice Activity
Section 5: Product Tracking & Iterative Improvement
Lecture 27 Introduction to Product Performance Metrics & Iterative Improvement
Lecture 28 Types of Performance Metrics
Lecture 29 Types of Performance Metrics: Usage Metrics
Lecture 30 Types of Performance Metrics: Adoption Metrics
Lecture 31 Types of Performance Metrics: Engagement Metrics
Lecture 32 Types of Performance Metrics: Monetization Metrics
Lecture 33 Types of Performance Metrics: Satisfaction Metrics
Lecture 34 Types of Performance Metrics: Quality Metrics
Lecture 35 Product Update or Refresh
Lecture 36 Competition Benchmarking
Lecture 37 Practice Activity
Section 6: Product Financials & Profitability
Lecture 38 Product Financials & Profitability
Lecture 39 Product's Profit & Loss Statement
Lecture 40 Cost & Benefit Analysis
Lecture 41 Product Profitability
Lecture 42 Practice Activity
Section 7: Product Sales & Marketing
Lecture 43 Introduction to product Sales & Marketing
Lecture 44 Product Advertising
Lecture 45 Product Pricing
Lecture 46 Product Go to Market Strategy
Lecture 47 Product Sales Strategy
Lecture 48 Product Sales & Promotions
Lecture 49 Product Public Relations
Lecture 50 Practice Activity
Section 8: Managing Product Stakeholders
Lecture 51 Introduction to Effective Management of Stakeholders
Lecture 52 Brand Marketing & Finance as Stakeholders
Lecture 53 Legal Compliance, Operational Risk,Technology & Customer Service as Stakeholders
Lecture 54 Practice Activity
Section 9: Leadership & People Management
Lecture 55 Introduction to Leadership & People Management
Lecture 56 Alignment with Senior Leadership
Lecture 57 Product Ethics & Responsibility
Lecture 58 Practice Activity
Section 10: Congratulations!
Lecture 59 About your certificate!
Non-technical product managers who are looking to improve their product management skills and knowledge,Individuals who are just starting out in the product management field or have limited experience and are looking to gain a comprehensive understanding of the product management process
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