Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.77 GB | Duration: 4h 21m
Learn the fundamentals of product management from someone that speaks your language and won't confuse with the jargon.
What you'll learn
Define the roles and responsibilities of a product manager
Understanding the Four Core Skills of Product Management
Learn the difference between Product Managers, Program Managers, Project Managers, and Product Owners
Learn how to write and present product briefs and how to create wireframes
Requirements
No product management experience or university degree is needed.
Mindset is critical for product managers; one should always be thinking about the customer problem and business opportunity.
Product management tools like Jira, Trello, and Balsamiq Mockups are required. Jira and Trello can be used for free. Balsamiq Mockups will require you to pay for a license to use it but there are other free tools like it such as Miro and MockPlus.
Google Docs and Google Slides are not required but are a great free resource to help you create and manage your work
Description
The goal of Product Management Fundamentals by Tobias is to teach you the skills and knowledge I had to learn on my own, the hard way. Learn the core skills that each product manager must have to be successful in their role. Many of these aren't taught but hiring managers expect you know them, apply them, and speak to them effectively during your interview process.Like many professions, product management has its own language so I have included a glossary of terms for you. Please refer to it whenever you need to. It will help you understand many of the terms used in product management. As the demand for product management professionals increases, so will the people's desire. The hard part is learning the skill required to be effective in the role. This course is for those thinking about product management as a career and want to better understand what the work entails. You learn different product management tools like Jira, Trello, and Balsamiq Mockups. Balsamiq Mockups will require you to pay for a license to use it but there are free tools like it such as Miro and MockPlus. You can Google those and find them easily. I'll also teach some core skills such as how to write and present a product brief which is essential to all PMs. You'll see that I wrote them in Google Docs and you can use them also for free! You only need to log in with a Google account.Right now, there are over 198,000+ job listings on LinkedIn in the United States for Product Managers. The pay on average is $100,000 / year but this can increase significantly depending on where the company you work for is located. You can choose to work on-site, remotely, or go for a hybrid model now so you have options if you choose the field. Mindset is critical for product managers; one should always be thinking about the customer problem and business opportunity. You'll hear me use the phrase, "How might we..." to help frame the conversation. Starting with "How might we", allows us to focus on the problem we are looking to solve versus only thinking about the solution.I'll assume you don't work in tech/software and don't want to hear of the product-speak like other courses may throw at you from day one. You aren't required to know anything beforehand - I'll teach you the fundamentals, why you need them, and how to apply them.
Overview
Section 1: Introduction
Lecture 1 Who this course is for.
Section 2: What is product management?
Lecture 2 What is product management
Lecture 3 What are project and program management
Lecture 4 What is a product owner
Section 3: Product management documents that you write and own
Lecture 5 What is a Product Brief
Lecture 6 What is a Product Brief Part 2
Lecture 7 What is a Product Brief Part 3
Lecture 8 What is a User Story
Lecture 9 What is a User Story (continued)
Lecture 10 What is a wireframe and how create one
Lecture 11 How to present a Product Brief
Section 4: Four Core Skills of Product Management
Lecture 12 Communication Skills
Lecture 13 Organizational Skills Part 1
Lecture 14 Organizational Skills Part 2
Lecture 15 Organizational Skills Part 3
Lecture 16 Research Skills
Lecture 17 Execution Skills
Lecture 18 Executions Skills Part 2
Section 5: What is Product Vision
Lecture 19 What is Product Vision
Section 6: Software Development Methodologies
Lecture 20 Software Developments Methodologies Part 1
Lecture 21 Software Developments Methodologies Part 2
Section 7: What is Jira
Lecture 22 What is Jira
This course is for those that do not work in tech and want to learn key elements of product management. I'll assume that you are looking to make a career change or want to learn more about product management before investing your resources into some expensive bootcamp. If you work in UX Design, software development, or product marketing, etc in a tech company, this course is not for you.
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