Published 06/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 23 lectures (5h 14m) | Size: 4.5 GB
How Agencies & Brands Can Use Geofencing Marketing & Programmatic Display As Part Of Their Omnichannel Marketing Plans
What you'll learn
How To Become More Effective In Selling Geofencing Marketing & Programmatic OTT Advertising Campaigns
The Nuances Of The Entire Programmatic Display Advertising Ecosystem
How To Conduct Successful Media Planning Across Geofencing & Programmatic Platforms
How Executives, Account Managers & Sales Team Can Oversee Programmatic & Geofencing Marketing Teams
How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Geofencing Marketing Campaigns
How To Build A Powerful Geofencing & OTT/CTV Advertising Campaigns
Requirements
Experience In Digital Sales
Experience In Digital Marketing
Experience In Media Planning
Description
In this course, we go over all the nuances of geofencing marketing, programmatic display, ott advertising, and how to build effective campaigns as well as how to media plan and sell them properly.
Geofencing marketing has grown in popularity over the years because it is utilizing someone's precise location to give us insights into their intent to buy. So for example, car dealerships can geofence their nearby competitor dealers knowing those folks in market looking to buy a car are visiting their competition.
We at Propellant Media have been doing geofencing marketing for quite sometime and we white label our services to over 700 ad agencies. But we also wanted to build a course to support agencies and media buying teams as well as small businesses who want to learn more about this space.
This course is great for
Ad Agencies
Marketing Companies
Public Relations Firms
Small To Midsize Corporations
Agency Sales Reps
Print & Direct Mail Companies
Industry Specific Consultants (Healthcare, Political, Retail, Foot, B2B, etc..)
This course is great for anyone who is an ad agency or marketing professional/business owner who wants to bring geofencing marketing, ott advertising, and programmatic display to their client base. If you are looking to learn more about geofencing marketing and how to effectively utilize it for your organization, this course is right for you.
Who this course is for
Media Planners
Digital Agency Owners
Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education)
Agency Sales Reps
Account Managers
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