Last updated 12/2022
Duration: 12h 22m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 5.6 GB
Genre: eLearning | Language: English[Auto]
Your Complete Guide To High-Level Copywriting: Learn Copywriting From A Fortune 100 Copywriter With A Kellogg MBA
What you'll learn
Acquire One Of The World's Most Lucrative Skills: Copywriting (Selling With Words)
Learn High Level Copywriting & Content Marketing
Build A Content Marketing Strategy From Scratch (Go From 0 Leads To Paying Customers)
Apply Proven Psychological Principles That Work To Effortlessly Get People To Buy Your Products & Services
Write Killer Copy For Your Ads, Emails, Landing Pages & More
Avoid Common Copywriting & Content Marketing Mistakes
How To Write Powerful Headlines
Model Proven/Successful Ads For Maximum Results
Requirements
No requirements
Description
If you want to sell anything online successfully, you've got to learn copywriting.
WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!
This course was designed with the goal of helping you write truly great copy that produces excellent results. You'll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.
Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You'll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages and more!
By the end of the course, you'll be able to...
Develop a full-funnel content marketing & copywriting plan
Write copy that changes people's minds and gets them to buy your product/service
Nurture leads so they actually become paying customers
Write proven and effective ads for LinkedIn (and other advertising channels)
Write persuasive headlines that induce people to do what you want
Avoid common content marketing & copywriting mistakes
Mimic proven/successful ads
& so much more!
I will reveal...
My SPF framework for high-level copywriting
How to apply persuasive marketing psychology principles
How to map copy to stages of awareness and funnel progression
35 proven headline writing formulas
10 ways to write your first copywriting paragraph (after the headlines)
Research-backed approaches to copywriting for long-term growth (and short-term sales!)
Key sections
B2B copywriting (for businesses)
B2C copywriting (for consumers)
Case study copywriting
Email copywriting
Website copywriting
Nurturing & funnel copywriting
Content copywriting
Direct-response copywriting
Copywriting for short-term sales
Copywriting for long-term growth (brand copywriting)
Headline copywriting
Body copy copywriting
This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.
I'll show you examples of...
Lead generation ads
Lead nurturing ads
Copywriting case studies
Email copywriting
Copywriting to generate meetings for the sales team...etc.
Let's get copywriting!
Who this course is for
Copywriters
Entrepreneurs
Content Writers
Writers
B2B Marketers
Marketing Consultants
Marketing Managers
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