Published 2/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 687.24 MB | Duration: 0h 41m
From Indie To Icon
What you'll learn
Understand the history and evolution of the music industry, including the impact of technology and the digital revolution.
Gain knowledge of the current state of the music industry, including the latest trends and developments, and the challenges facing the industry today
Build your fan base. Learn of the various channels and tactics used in music marketing, including online and offline marketing, and guerilla marketing.
Diversifying revenue streams. Intro to the role of copyright and royalties in the music industry
Requirements
Boundaryless Creativity, Hard Work, And A Passion to Succeed.
Description
Welcome to Course 1: Mastering the Art of Music Marketing! This course is the perfect starting point or an essential refresher for anyone looking to build a career in the music industry, whether you're an aspiring artist, band member, manager, or promoter. Throughout this course, we will explore the major trends currently shaping the music industry and how to effectively navigate them. We will delve into the different channels and tactics used in music marketing, both online and offline, and examine how they can be leveraged to promote a chosen artist or band and build their fan base.You'll learn how to analyze the current state of the music industry and identify specific challenges and opportunities facing the artist or band you've chosen. Our course will also teach you how to create a comprehensive marketing strategy that takes into account the unique characteristics and target audience of the artist or band. We will delve into digital marketing strategies such as social media and streaming platforms, as well as offline marketing tactics such as live events and guerilla marketing.Throughout this series, you will learn from industry experts who have years of experience in music management and promotion, including connections with some of today's top artists, music promoters, entrepreneurs, and various business professionals. They'll share their insider knowledge and provide you with the tools you need to create a successful marketing campaign. By the end of this series, you will have a thorough understanding of the music industry and the skills you need to excel in this field. Join now and let's get started on your journey to becoming a music marketing expert!
Overview
Section 1: The History And Evolution Of The Music Industry
Lecture 1 Introduction
Lecture 2 What You Will Be Learning
Lecture 3 The Evolution And Rise Of Digital Technology
Lecture 4 How Money Is Made: Intro To Copyright And Royalties
Lecture 5 Level 1: Creating Your Image And Building Your Brand
Lecture 6 Conclusion Of Section One
Section 2: Intro To Music Marketing Strategies
Lecture 7 Level 1: Utilizing Digital Marketing Channels
Lecture 8 Level 1: Street Promotion Is Not Dead-Building Relationships
Lecture 9 Level 1: Guerilla Marketing
Lecture 10 Conclusion Of Section Two
Our comprehensive course is designed for aspiring musicians, industry professionals, and anyone looking to break into the business.,Experts looking to expand their brand and grow their following.
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