Multinational Management: A Casebook on Asia's Global Market Leaders
Springer | International Business Textbook | March 2016 | ISBN-10: 3319230115 | 363 pages | pdf | 7.4 mb
Editors: Segers, Rien T. (Ed.)
Revisits multinational management strategy with a renewed focus on Asian market leaders
Presents a case-based analysis of topics, with cases from companies such as Alibaba, Lenovo, Panasonic among others
Touches upon corporate entrepreneurship, Triple Helix, and HR challenges
Explains the success paths of recent Asian market leaders
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.
Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
Number of Illustrations and Tables
85 illus., 8 in colour
Click Here to Buy the Hardcover from Springer
Click Here for More books
Recommend Download Link Hight Speed | Please Say Thanks Keep Topic Live
