Published 7/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 757.63 MB | Duration: 1h 29m
How to write effective and engaging medical content
What you'll learn
How to structure medical content to engage your audience
How to choose the appropriate tone of voice for your medical content
How to test the reading age of your medical writing
How to write anchor text links that your reader can click and trust
Requirements
Fluent in English
A student or graduate with a life sciences degree, such as biochemistry, ********, medicine or dentistry
Little or no experience with publishing content on the internet
Computer with internet connection
Access to Microsoft Word or Google Docs
Description
Medical Writing Skills for Beginners is a course to help beginners get started with writing medical content for a public audience. When you sign up:You get lifetime access!You get all updates to the course - even 5 years from now.You can ask a question using the Q&A feature under each video, and I will respond within 24 hours.You can message the isntructor using the messages feature at any time.You can do the course in little chunks, with bite-sized lectures around 1 to 3 minutes long each.In this medical writing skills for beginners course you will learn:How to follow a client briefHow to structure your workHow to write in a way that informs and engages your audienceHow to really target your audience to get them to take actionHow to select the right tone of voice to fit with your writing goalsAnd more!Medical writing for a public audience is now more in demand than ever. You'll be able to apply everything you learn in this course straight away. You can use the tips and tricks for all types of health writing in future.Take your first step into medical writing today.If you want to go further with your medical writing after this course, display your work in a medical writing portfolio. You can message me to ask for a promotional code to give you access to the successful and highly rated medical writing portfolio course as your next step!I look forward to seeing you on the course
Overview
Section 1: Introduction
Lecture 1 Welcome to the medical writing skills for beginners course
Lecture 2 Course overview: Medical writing skills for beginners
Lecture 3 Introduction to the medical writing skills for beginners course
Lecture 4 A bit about your instructor
Lecture 5 Awesome benefits of this course
Lecture 6 How to ask questions
Lecture 7 This course is for you if...
Lecture 8 This course might not be for you if...
Section 2: Briefs and structure
Lecture 9 What is a brief?
Lecture 10 Story time: example briefs
Lecture 11 What is a good structure?
Lecture 12 Good structure: practise example
Lecture 13 Good structure: Google Docs
Lecture 14 Good structure: Microsoft Word
Lecture 15 Do you need to capitalise headings?
Lecture 16 Make your headings matter
Section 3: It's the little things
Lecture 17 Are headings the same as titles?
Lecture 18 The ideal title is this number of words
Lecture 19 An example of metadata
Lecture 20 What is metadata?
Lecture 21 Long sentences take your breath away
Lecture 22 Reading between the lines: Spacing between sentences
Lecture 23 Long words interrupt your reading
Section 4: Your audience
Lecture 24 Your user intent affects structure
Lecture 25 Types of user intent
Lecture 26 Health is categorised as YMYL content
Lecture 27 Know your audience
Lecture 28 Exercise: Make your ideal person
Lecture 29 Audience: Who are you talking to?
Section 5: Tone of voice
Lecture 30 Tone of voice: Attract your audience
Lecture 31 Case study: Tone of voice
Lecture 32 Audience: Example exercise
Lecture 33 Going the extra mile: Speak to people
Lecture 34 How to decide: I, You, We, or They
Section 6: The nitty gritty
Lecture 35 What is the nitty gritty?
Lecture 36 Bullet points
Lecture 37 Punctuation
Lecture 38 Analogies
Lecture 39 Detail
Lecture 40 When to be brief and concise
Lecture 41 Plain English
Lecture 42 Stick to the parameters
Lecture 43 Mini exercise: Write an Instagram post caption
Section 7: Time to write
Lecture 44 Easy reading is hard writing
Lecture 45 Reading age
Lecture 46 Specific brand terms
Lecture 47 Getting your reader to take action
Lecture 48 Writing with inclusivity and diversity in mind
Lecture 49 Trigger words to avoid
Lecture 50 "Hard words" that require explaining
Lecture 51 Writing in an accessible way
Section 8: A few more things
Lecture 52 How to write links: Anchor text
Lecture 53 Contractions
Lecture 54 Abbreviations
Lecture 55 Ie, eg, etc, via, and/or
Lecture 56 Research: Credible sources of information
Lecture 57 Citation
Lecture 58 Editing
Lecture 59 Proofreading
Section 9: Goody bag
Lecture 60 Put your skills to good use
Lecture 61 Create work for a medical writing portfolio
Lecture 62 Book recommendations
Lecture 63 Website recommendations
Lecture 64 Further reading
Section 10: You made it!
Lecture 65 Congratulations
Beginners with a medical background looking to get into medical writing as a freelancer, or part time / full time job,Anyone who wants to write better health content for a public audience
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