Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.19 GB | Duration: 7h 46m
Learn to clarify your brand story & understand content writing before your start content marketing and public relations
What you'll learn
This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads.
The course content is more than 6 hours. The course is designed to help small businesses offering any product or services build online authority through content
You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty
You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strategies to attract clients.
Requirements
No writing experience needed
Description
The course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.The course content is more than 6 hours. The course is designed to help small businesses offering any product or services build online authority through good quality content.You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyaltyYou will understand the difference between paid media, owned media, earned media and shared media. How to implement various strategies to attract leads. You'll be able to identify key elements in brand storytelling, the science behind it, emotional hooks, clarify your message and also the difference between brand storytelling and content marketing.There are 6 modules in the course. Those modules include Brand Storytelling Model, Inbound and Content Marketing Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formula and Content Writing Intensive.Each module is designed and created based on personal experience and feedback from experts in the industry. The PESO model is must for start-ups because they will realise the importance of earned media and how to generate ideas for the brand.
Overview
Section 1: Level 1: Brand Storytelling Model
Lecture 1 Course Introduction
Lecture 2 Meet your Instructor
Lecture 3 Emotions: A key element in brand storytelling
Lecture 4 Why you should read Simon Sinek's book
Lecture 5 The art and science of brand storytelling
Lecture 6 Five emotional hooks to make your content better
Lecture 7 Top 3 mistakes brands make
Lecture 8 How to clarify your brand message
Lecture 9 Difference between brand storytelling and content marketing
Lecture 10 Which one is better: Brand storytelling or Content marketing?
Lecture 11 Psychological insights to improve content marketing
Section 2: Level 1: Content and inbound marketing fundamentals
Lecture 12 Introduction to content marketing
Lecture 13 Why you should learn content marketing?
Lecture 14 Knowledge and skills needed to be a good content marketer
Lecture 15 Content creation framework and content ideas
Lecture 16 Effective blogging tips
Lecture 17 Promoting your content: Organic and paid
Lecture 18 What are the fundamentals of inbound marketing
Lecture 19 Why buyer persona is an important part of inbound marketing
Lecture 20 How to create a buyer persona in content marketing
Lecture 21 How to align inbound marketing with sales
Section 3: Level 1: Copywriting and Communications Framework
Lecture 22 What are the secrets of a brilliant copy
Lecture 23 How to research before writing
Lecture 24 Mastering the five elements of copy
Lecture 25 What is the role of business communications in content marketing
Lecture 26 Importance of leadership storytelling in corporate communications
Lecture 27 How to measure the impact of communications strategy
Section 4: Level 1: The PESO Blueprint
Lecture 28 The PESO Model
Lecture 29 PESO Chart
Lecture 30 Social media content: The Foundations
Lecture 31 Social Media Listening and Monitoring: A must have for online companies
Lecture 32 KPIs in shared media
Lecture 33 How to measure your social ROI
Lecture 34 Understanding news copy for content marketing
Lecture 35 Why create an online newsroom
Lecture 36 Taking action
Lecture 37 Future of content marketing
Lecture 38 Final words: A path to success in communications and marketing
Section 5: Level 2: Authoritative Brand Story Formula | 4 Day Series
Lecture 39 Day 1
Lecture 40 Day 2
Lecture 41 Day 3
Lecture 42 Day 4
Lecture 43 Day 5
Section 6: Level 2: Content writing intensive
Lecture 44 Day 6
Lecture 45 Day 7
Lecture 46 Day 8
This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.,This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector
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