Making Your Point: Communicating Effectively with Audiences of One to One Million by David Bartlett
English | April 1st, 2010 | ISBN: 0312378963 | 284 pages | EPUB | 1.84 MB
English | April 1st, 2010 | ISBN: 0312378963 | 284 pages | EPUB | 1.84 MB
MAKE EVERY WORD COUNT
We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody-students, business people, public speakers, or politicians-improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples.
Learn:
* How to devise a simple strategic goal for every interview, meeting, or speech
* How to deliver your message in a way that will appeal to your audience
* How to make your messages positive, concrete, and empathetic
* How to use blogs, podcasts, and Web sites like YouTube to promote your message
* How to reach even the largest audiences one person at a time
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