Lucrative Wall Art Design and Licensing
Duration: 1h 20m | Video: .MP4 1920x1080, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 1.37 GB
Genre: eLearning | Language: English
Did you know the "wall decor market" comprised of "art prints" and "wall art" which many people buy at stores like Target or Bed Bath + Beyond generates $8B in sales? Yes, 8 BILLION. With $8B in sales, the wall decor market shows a real consumer demand for "art". Wouldn't you like a piece of that action?
It's good to know...
The first rule of art buying is: Beauty is in the eye of the beholder
There's a ton of affordable art available for sale on-line and in big box stores
Graphic artists simply want to find loving homes for their work and recognize their customers are not necessarily art connoisseurs
Designers make money selling their services, so why not add art licensing to the mix?
If more people understood what art world insiders know, and felt empowered to act on that knowledge, independent artists would sell more art and make more money.
Well, I can tell you, "the hallmarks of the mass market wall decor industry are convenience and affordability. This creates a competitive advantage, especially if retailers like Target continue supporting artists by promoting and selling their works".
(Scott "Sourdough" Power, Creator of NOT REAL ART. See link to full article in the links on the course outline document)
On the basis of product type, the wall art and paintings segment has the largest market share of 27.1% of the total wall décor market owing to better enhancing of the wall and the space. Many consumers have made a hobby of the collecting art. Gallery walls are now a "thing", increasing the demand even more. Consumers want to decorate their homes and accessorize their lives with affordable works of art, and therefore, they help support living artists all over the world. Redecorating a room with new wall décor is feasibly one of the surest ways for customers to change the overall look and feel of the space with minimum impact on the bank accounts.
Have you been wondering how to create artwork that will become desired and in demand? Do you want to add to your income by producing gorgeous, large wall art pieces? This class will help you figure out a strategy for doing that...
In the mass market of wall art, being in the know on the latest trends is essential to staying relevant and on-trend with your work. I recommend you watch my Lucrative Trends classes. Being a designer comes with an intrinsic obligation to be in the know of the latest creative developments, worldwide, as this directly affects our choice of products, colors and styles. My classes help you identify the trends we see active in modern new visual art work. There is a reason we see certain colors, subject matter and themes become trendy! This class will teach you how to create collections of art that answer to these trends. That is what the manufacturers are looking for, following current directions as dictated by universal inclinations for decor.
If you are an artist who would love to transition from service oriented graphic design and selling only through your POD sites, your personal retail store, your e-commerce site, galleries and art and craft shows, this is the class for you. Learn how to produce the type of work licensing agents are looking for. Give them the type of art they need so you can start profiting from the sale of your art being sold on a mass scale.
My hope is that after seeing my workflow and explanations, you can better grasp how to plan the art pieces you will be creating for mass appeal large wall art.
Are you prepared to create artwork and paintings that will be licensed consistently? That's completely viable once you're able to forecast and research, and then produce a collections as outlined in this class. It has worked for me, so why not you?
The key concepts I will include:
Setting up a workflow to sustain mass production
An overview of what is trending now in home décor artwork and methods to create color schemes which are on-trend
Approaches you can take in your creative work moving forward
Trade secrets never before shared including specific interactions with my licensing agent
Accepted means for submitting art to licensing agents
You will get the bonus of...
an hour and twenty minutes of direction from an instructor who has been in the graphic design business and education for over 40 years
knowledge of multiple ways to solve each design challenge
handouts explaining key concepts
a list of helpful online sites to further your education into creating on-demand wall art
