LinkedIn Ads Course 2020 : Advanced Strategies for Success
Duration: 3h 39m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 44100 Hz, 2ch | Size: 992 MB
Genre: eLearning | Language: English
Learn Successful Strategies for Selecting Campaign Objective, Ad Format, Bids and Budgeting,Targeting and Optimization What you'll learn
LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
How to get admin access of the company page
How to get access to the LinkedIn Ads Account
Setting up LinkedIn Insight Tag
Setting up Conversion Tracking Using site wide insight tag
Setting up Conversion Tracking using an event specific pixel
Account Structure and Organization
Selecting our Campaign Objective
LinkedIn Ads Targeting
Audience Expansion and LinkedIn Audience Network
Bids and Budgeting for LinkedIn Ads
Setting up Creatives for LinkedIn Ads
Benchmarking of LinkedIn Ads
LinkedIn Ads - Testing Strategy and Optimization Schedule
Top 5 LinkedIn Ads Mistakes
Frequently Asked Questions on LinkedIn Ads
Requirements
No. This course covers everything from beginner to advanced
Description
LinkedIn Ads Course 2020 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).
The course covers
1. LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
3. How to get admin access of the company page
4. How to get access to the LinkedIn Ads Account
5. Setting up LinkedIn Insight Tag
6. Setting up Conversion Tracking Using site wide insight tag
7. Setting up Conversion Tracking using an event specific pixel
8. Account Structure and Organization
9. Strategies for Selecting Right Campaign Objective
10. Strategies for Selecting the Right Targeting
11. Bidding Strategy
12. Budgeting Strategy
13. Benchmarking
14. Testing Strategy
15. Optimization Schedule
Who this course is for:
Digital Marketing Managers
Digital Marketing Specialists
Digital Marketing Freelancers
B2B & B2C Marketeers
Demand Generation Managers
Business Owners
Online Store Owners
Marketing Manager
Sales Vice President
Marketing Vice President
Director of Sales
Marketing Director
Chief Sales Officer
Chief Marketing Officer
Chief Executive Officer
Growth Marketers
