Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 427.68 MB | Duration: 1h 36m
Understanding the Search Intent for better SEO and to improve Conversion rate
What you'll learn
Understanding Search Intent
Types of Search Intent
How to work on Search intent
How search intent is related to Sales Funnel
How to increase Conversion Rate with Search intent
Boost Organic Rank by working on Search Intent
Create content that can get better rank
Requirements
Basic SEO Knowledge
Description
For a better SEO, it is important that we should be publish content keeping in mind the latest updates by Google. Google has designed its algorithms in the manner that, it is now able to understand the intention behind any query. Therefore, it tries to bring those results on the First page of Google, which have highest potential to satisfy the user intent. For SEO Practitioners, it becomes important to publish the content satisfying the Search intent of the user. This not only assist us in winning the confidence of algorithms like Rank brain, but also it will help in improving the conversion rate and organic visibility.What is included in this course?The course will help you in understanding various aspects related to Search intent.IntroductionYou will see meaning, basics and types of Search Intent. These will help you in understanding the basic aspect of Search Intent.Sales FunnelUsers on Google behave in a certain pattern. They follow a journey through which they make their mind to shop anything or take actions. This is called buyer journey. Understanding buyer journey is really very important if we want to produce content that can satisfy the Search Intent. This not only help in improving the Conversion Rate but it also help us in increasing the Organic visibility and other brings other SEO benefits like topical optimization and Semantic SEO. Search intent and Sales funnel have a deep relation with each other.Understanding various kind of Search IntentIt is important to understand the different types of search intent, if we want to publish Relevant Content on our website. This course contains various types of Search intent and also how can we work on these to make improve our Semantic SEO score and to bring the effect of topical optimization, which has become very important SEO strategy especially after hummingbird and Rankbrain.Content StrategyIt is important to publish the content strategically. So you will learn the basic 3C strategy that is essential to publish relevant content.
Overview
Section 1: Introduction
Lecture 1 Welcome
Lecture 2 Introduction to Search Intent
Lecture 3 Meaning of Search Intent
Lecture 4 Types of Search Intent
Section 2: Search Intent & Sales Funnel
Lecture 5 Sales Funnel Introduction
Lecture 6 Sales Funnel & Search intent
Lecture 7 Sales Funnel & Content Requirements
Section 3: Informational Search Intent
Lecture 8 Informational Keywords Meaning
Lecture 9 Informational Keywords (Type 1)
Lecture 10 Informational Keywords (Type 2)
Lecture 11 Informational Keywords (Type 3)
Lecture 12 Informational Keywords (Type 4)
Lecture 13 Informational Keywords (Type 5 )
Lecture 14 Informational Keywords (Type 6)
Lecture 15 Informational Keywords (Type 7 & Type 8)
Lecture 16 Benefits of working on informational Keywords
Section 4: Commercial Intent Keywords
Lecture 17 Meaning of commercial intent
Lecture 18 Types of Commercial intent keywords
Lecture 19 Targeting Product Comparison keywords
Lecture 20 Targeting Review Keywords
Lecture 21 Targeting Tech Spec Keywords
Section 5: Transactional Keywords
Lecture 22 Meaning of transactional keywords
Lecture 23 How to target transactional keywords
Lecture 24 Important Terms used in transactional keywords
Lecture 25 How do other keywords support transactional keywords
Section 6: Navigational Keywords
Lecture 26 Understanding Navigational Keywords
Section 7: How to infer Search Intent
Lecture 27 How to infer Search Intent
Lecture 28 Understanding Search intent from modifiers
Lecture 29 Understanding Search Intent from SERP Features
Section 8: Content Planning for Search Intent
Lecture 30 3C Content Strategy
Lecture 31 Content Type
Lecture 32 Content Format
Lecture 33 Content Angle
Lecture 34 Content Angle Tips
Anyone who wants to learn advance SEO
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