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Free Download Klaviyo Mastery: Email & SMS Marketing for E-Commerce
Published 8/2026
MP4 | Video: h264, 3840x2160 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 21m | Size: 9.32 GB
Build the flows, segments and campaigns that turn one-time buyers into repeat revenue. No prior email experience.
What you'll learn
Connect your store to Klaviyo correctly and verify that behavioural data is actually tracking
Build the five core flows in priority order: welcome, abandoned checkout, browse abandonment, post-purchase and winback
Decide between a segment and a list, and stop making the mistake that quietly kills deliverability
Map your audience on the Segment Grid using recency and engagement instead of guesswork
Write flow emails around a single decision rather than a general update Diagnose deliverability problems using list quality, engagement signal and infrastructur
Set up sign-up forms that grow the list without damaging conversion rate Read Klaviyo reporting honestly, including what attributed revenue does and does not pr
Run a thirty-minute monthly review that keeps the whole system healthy without constant tinkering
Requirements
A Klaviyo account. The free plan is enough to complete every build task in this course. An e-commerce store, ideally on Shopify, WooCommerce or a similar platform with a native Klaviyo integration. No prior email marketing, copywriting or design experience required. Some existing order history is helpful but not required. If you are starting from zero, you will simply build it correctly the first time.
Description
Most stores treat email as a newsletter. That is why most stores get newsletter results.
Klaviyo is not a sending tool. It is a behavioural database that happens to send messages, and the difference between a store making three percent of revenue from email and one making thirty is almost never the copy. It is the structure underneath.
This course builds that structure with you, in your own account, using five frameworks.
The Owned Audience Ladder shows you the five states a customer moves through, from anonymous visitor to repeat buyer, and which single Klaviyo mechanism moves them up each rung. The Flow Stack gives you the five automations to build, in order of revenue per hour of setup, so you stop guessing what to work on first. The Segment Grid replaces guesswork with a recency-and-engagement map that tells you exactly who should receive what. The Deliverability Triangle keeps you out of the spam folder by treating list quality, engagement and infrastructure as one connected system. And the Send Decision Rule settles the question you will face every week: campaign, flow, or SMS.
Every section ends with a build task you complete inside your account. By the end you will not have a folder of notes. You will have five live flows, a working segment structure, a sending calendar, and a monthly review you can run in thirty minutes.
No prior email marketing experience required. Bring a store and an open Klaviyo tab.
Who this course is for
E-commerce store owners who send occasional campaigns and suspect they are leaving money in the account Shopify and WooCommerce operators who installed Klaviyo, built a welcome flow, and never went further Marketing managers and agency staff who need to run a client account properly rather than by trial and error Founders who want to reduce dependence on paid acquisition by building an owned audience Freelancers adding email marketing to their service offering Not for people looking for cold email tactics, list buying, or B2B outbound sequences
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