Published 7/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 609.30 MB | Duration: 2h 14m
Writing UX copy with good intentions
What you'll learn
Define what "Dark" UX Writing
Know the different types of "Dark" UX Writing
Know how "Dark" patterns in design and writing work
Know how to avoid creating "Dark" patterns
Know strategies that can be used instead of "Dark" UX copy
Define what empathy is
Know about the different types of empathy
Know what empathetic UX Writing is
Know what compassionate UX Writing is
Know how compassionate UX Writing works
Know how to ensure compassionate UX Writing
Requirements
Having a basic understanding of what UX Writing is helpful. If you are unsure, check out my course "Introduction To UX Writing: How To Write Great Microcopy"
Description
UX Writing has become increasingly important for creating accessible, inclusive, and enjoyable user experiences in digital products of all kinds.However: UX Writing can be an excellent tool for crafting user experiences, but it can also be a powerful weapon.The latter is the case when we use UX Writing to trick users into something we want them to do, for example, buy our product or subscribe to our newsletter. Tricking users into doing what we want them to do is called deceptive UX Writing, also known as "Dark" UX Writing.On the other side of the same coin, there is compassionate UX Writing - the act of producing copy that acknowledges the feelings of our users while effectively solving their problems. This course discusses both concepts - "Dark" UX Writing and compassionate UX Writing - and we learn why and how to avoid the first and ensure the second, and as always, we will do so by working with both theory and a lot of practical examples.Who should joinThis course is a great choice for all UX Writers and for people who work with UX Writing, including UX and UI designers, developers, product owners, and project managers. It could be helpful to know what UX Writing is and what it is used for, so if you are a complete beginner, you may think about first checking out my introductory course here on Udemy.What you will learnIn the first part of this class, you will learnwhat "Dark" UX Writing isabout the different types of "Dark" UX Writinghow "Dark" UX Writing differs from "Dark" design patternshow we can avoid creating these patternsstrategies that we can use instead of using "Dark" UX copyIn the second part of this class, you will learnwhat empathy isabout the different types of empathywhat empathetic UX Writing iswhat compassionate UX Writing isHow to ensure compassionate UX WritingSounds good? Then join this class and learn how to avoid "Dark" UX Writing patterns and ensure compassionate UX Writing!
Overview
Section 1: Introduction
Lecture 1 Introduction & Welcome!
Lecture 2 Why Do We Need To Talk About Kind UX Writing?
Section 2: Part I: "Dark" UX Writing
Lecture 3 What Is "Dark" UX Writing?
Lecture 4 Types Of Deceptive UX Writing Patterns
Lecture 5 Confirmshaming & Manipulinks
Lecture 6 Nagging
Lecture 7 Obstruction
Lecture 8 Fear of Missing Out
Lecture 9 Offensive Language & False Intimacy
Lecture 10 Further Tips & Tricks
Lecture 11 Outro Of Part I
Section 3: Part II: Compassionate UX Writing
Lecture 12 Introduction To Part II
Lecture 13 Unpleasant Tasks
Lecture 14 Empathetic UX Writing
Lecture 15 Forms Of Empathy In UX Writing
Lecture 16 Compassionate UX Writing
Lecture 17 How To Write Compassionate UX Copy
Lecture 18 Mental Relaxers
Lecture 19 Further Tips & Tricks
Lecture 20 Outro Of Part II
UX Writers,Everybody who wants to transition into UX Writing,Copywriters, journalists, and other professionals who are working on transitioning into UX Writing but would love to learn more about UX Writing,Designers, developers, and project managers who want to integrate UX Writing into their team,Everybody who is interested in this topic!
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