Published 2/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.91 GB | Duration: 3h 48m
Practical Sales & Marketing Psychology -Marketing Psychology Secrets - How To Sell Products Online Or Offline
What you'll learn
Create Effective Marketing Strategies That Drive Sales
Understand The Cognitive Biases Of Your Prospects To Close More Sales
Choose The Right Pricing Strategies
Run promotions that make people think they're getting an amazing deal
Utilise psychological tactics to increase sales
Requirements
No previous marketing knowledge or experience needed.
Description
Selling is a skill that can be learned, developed, and mastered. This course will set you down the path to increased sales, higher levels of confidence, and more motivation as you approach prospective clients of your products or services in the marketplace. You Will:Understand cognitive biases and tendencies of your customersUnderstand The True, Deep-Down Needs of Your Potential CustomerLearn How To Talk So That People BuyBypass Common Excuses & Close The Deal Back Your Confidence In This Proven Sales TechniqueWhy should people care about what you're selling? How is your product or service providing value to them? Pay attention to what's driving your potential client to take your meeting in the first place and address that in your pitch. In this course, you will learn about the psychology of your customer. This will help you understand their judgements, misjudgements, behaviour, and help you prepare your pitch or strategy, that sells.This course is meant for anyone who has a service, idea, or product to sell to the public. More specifically, this is a course for those not satisfied with their current levels of production or income. This course will benefit anyone required to interact with people whether it is face to face, over the phone, or over the internet.Participants will be introduced to the field of marketing psychology and will learn tools, practice, and applied strategies that support personal, organizational, and community productivity, performance, as well as well-being. Participants are taught how to apply marketing psychology in practice, as well as in other settings.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Cognitive Biases ( Article )
Lecture 3 What Is Lollapalooza?
Lecture 4 Create Lollapalooza Effect
Section 2: Cognitive Biases
Lecture 5 Scarcity Bias
Lecture 6 More On Scarcity
Lecture 7 Rewards Bias
Lecture 8 More On Rewards
Lecture 9 Liking & Loving Bias
Lecture 10 More On Liking
Lecture 11 Contrast Misreaction Bias
Lecture 12 Reciprocation Bias
Lecture 13 Inconsistency Avoidance Bias
Lecture 14 Motivational Conflicts
Lecture 15 Doubt Avoidance Bias
Section 3: Cognitive Biases II
Lecture 16 Influence From Mere Association Bias
Lecture 17 Pain Avoidance Psychological Denial Bias
Lecture 18 Excessive Self Regard Tendency
Lecture 19 Over Optimism Tendency
Lecture 20 Social Proof Tendency
Lecture 21 Curiosity Tendency
Lecture 22 Stress Influence tendency
Lecture 23 Availability Mis-weighing Tendency
Lecture 24 Authority Mis-Influence Bias
Lecture 25 Twaddle Tendency
Lecture 26 Reason Respecting Bias
Lecture 27 Mere Exposure Bias
Lecture 28 Anchoring Bias
Lecture 29 Framing Bias
Lecture 30 Salience
Lecture 31 Zeigarnik Effect
Lecture 32 Fear Of Missing Out ( FOMO )
Lecture 33 Bandwagon Effect
Lecture 34 Zero Risk Bias
Lecture 35 Money's Worth Bias
Lecture 36 Ikea Effect
Lecture 37 Reciprocity Bias
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