Last updated 6/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.82 GB | Duration: 3h 43m
Find and Protect the Name of Your Company in the USA and Abroad
What you'll learn
Objective no. 1 is to make sure you fully understand the essential features your business name must have, in simple and clear language.
Objective no. 2 is to provide you with the necessary tools to choose and protect your business name.
Requirements
No special knowledge is required to take this course.
Description
Do you want to find the best name for your business in the United States?If you are a U.S. or foreign entrepreneur, this practical course is for you!This second course in the YES TO ENTREPRENEURS® series will help you understand the essential characteristics of your business name. It will also provide you with the tools you need to choose and protect your company name in the United States and around the world.Together, we will explore several aspects related to a business name:The 7 important characteristicsThe 8 essential toolsThe 5 steps of the processThe 5 levels of protectionThe 3 urban legendsThe 5 mistakes not to makeThe 20 types of names to avoidThe 4 steps of a name changeTake action! Choose the best name for your business.***A lawyer by training, Vincent Allard is above all an entrepreneur.In 1999, although he was well established in Montreal, Canada, he decided to immigrate to the United States with his family and their dog Rusty.In 2001, he launched CorpoMax Inc., specializing in the creation of U.S. companies.For 20 years, Vincent Allard has helped almost 5,000 entrepreneurs from over 50 countries start their businesses in the United States.He is a regular speaker on the organization and launch of U.S. companies.
Overview
Section 1: Introduction
Lecture 1 Presentation
Lecture 2 Important Definitions
Section 2: Characteristics of the Business Name
Lecture 3 Length of the Name
Lecture 4 Spelling of the Name
Lecture 5 Pronunciation of the Name
Lecture 6 Sound of the Name
Lecture 7 Visual Aspect of the Name
Lecture 8 Meaning of the Name
Lecture 9 Originality of the Name
Section 3: Elements of the Business Name
Lecture 10 Beginning and End
Lecture 11 Singular and Plural
Lecture 12 Numbers
Lecture 13 Lowercase and Uppercase
Lecture 14 Punctuation and Typographic Signs
Lecture 15 Accented Characters
Lecture 16 Special Characters and Mathematical Signs
Lecture 17 Repeated Characters
Lecture 18 Repeated Words
Lecture 19 Words Stuck Together
Lecture 20 Initialisms and Acronyms
Lecture 21 Legal Identifier
Lecture 22 Logo
Lecture 23 Slogan
Section 4: Types of Business Names
Lecture 24 Name of an Individual
Lecture 25 Geographic Name
Lecture 26 Temporal Name
Lecture 27 Historic Name
Lecture 28 Metaphoric Name
Lecture 29 Numeric Name
Lecture 30 Name in Foreign Language
Lecture 31 Domain Name
Lecture 32 Assumed Name
Lecture 33 Descriptive Name
Lecture 34 Distinctive Name
Lecture 35 Military Name
Lecture 36 Religious or Charitable Name
Lecture 37 Superlative Name
Lecture 38 Name with Initials
Lecture 39 Name with Greeting
Lecture 40 Humorous Name
Lecture 41 Action Name
Lecture 42 Positive Name
Lecture 43 Animal Name
Section 5: How to Choose your Business Name
Lecture 44 The 8 Essential Tools
Lecture 45 The 5 Steps of the Process
Lecture 46 The 3 Urban Legends
Lecture 47 The 5 Mistakes Not to Make
Lecture 48 The 20 Types of Names to Avoid
Lecture 49 25 Famous Names: Where Do They Come From?
Section 6: How to Protect your Business Name
Lecture 50 Protection no. 1: Business Name
Lecture 51 Protection no. 2: Domain Name
Lecture 52 Protection no. 3: Trademark
Lecture 53 Protection no. 4: Social Networks
Lecture 54 Protection no. 5: Search Engines
Lecture 55 Act Alone vs. Hire an Expert
Section 7: How to Change your Business Name
Lecture 56 Why Change Your Business Name?
Lecture 57 Pros and Cons of the Name Change
Lecture 58 The 4 Steps of the Name Change
Lecture 59 Change Your Domain Name
Lecture 60 Change Your Trademark
Section 8: Conclusion
Lecture 61 The 3 Golden Rules of Your Business Name
Section 9: Useful Resources
Lecture 62 Useful Resources
Any entrepreneur who wants to start a business in the United States,Executives of foreign companies wishing to enter the U.S. market,Accountants and tax specialists,Lawyers and legal advisers,Representatives of government agencies,Professionals providing export assistance services
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