How To Implement Agile Marketing Using Scrum
Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English
| Duration: 2h 1m
Learn how to improve your marketing effectiveness by managing your activities the agile way.
What you'll learn
Understand the essential building blocks of Agile and Scrum and how they can be applied to Marketing
Learn Agile Marketing team roles and determine which one is right for you
Learn how to implement Agile Marketing every step of the way with practical examples and case explorations
Explore the collaboration tools you will need and the purpose they serve.
Take your project management skills to the next level by learning how to leverage Agile and Scrum principles
Requirements
An understanding of digital marketing is ideal but prior experience with Agile or Scrum is not required.
Description
Welcome to the definitive course that will transform your marketing efforts into a dynamic, results-driven powerhouse using Agile and Scrum methodologies. Whether you're a CEO evaluating marketing strategies, a marketing professional aiming to enhance project outcomes, or a project manager ready to adopt Agile practices, this course is designed for you.What Will You Gain from This Course?Deep Understanding of Agile & Scrum: Unpack the methodologies that are revolutionizing industries worldwide. Learn not just the 'what', but the 'how' and 'why' behind Agile and Scrum in marketing.Role Clarity and Career Guidance: Identify and master the specific roles within an Agile Marketing team, and determine the best fit for your skills and career aspirations.Practical Tools and Strategies: Move from theory to practice with tools that make collaboration smooth and strategies that make managing complex projects simpler.Hands-On Application: Through case studies and real-world tasks, apply what you learn immediately to your current or future marketing projects.Enhanced Project Management Skills: Elevate your ability to plan, execute, and monitor marketing projects that adhere to the Agile framework, ensuring flexibility and rapid response to change.Curriculum Highlights:Navigate Your Learning Path: Begin your journey with a clear roadmap of the course structure to maximize your learning experience.Core Principles of Agile and Scrum: Dive into the foundational elements that make Agile and Scrum effective in today's fast-paced market.Setting Objectives with OKRs: Master objective setting to keep your projects aligned with broader business goals.Agile Roles and Responsibilities: Understand every team member's role and how to synergize for maximum productivity.Collaboration Tools: Learn about the essential tools that facilitate seamless communication and workflow among team members.Real-World Marketing Tasks: Gain insights from practical examples on organizing and prioritizing marketing tasks using Agile methods.Sprint Planning and Management: Discover how to efficiently plan and manage sprints to maintain momentum and adapt to changes swiftly.Running Experiments & Pricing Tactics: Learn how to test and refine strategies with real-time feedback to ensure your marketing hits the mark.Stakeholder Management: Develop skills to manage expectations and keep all stakeholders informed and engaged.This 2-hour-long course was designed to give you just the information you need to begin your Agile journey right away. It includes downloadable resources that you can refer back to anytime you want to revisit the key principles that we will discuss, enabling you to easily memorise and seamlessly apply everything that you will learn. At the end, you will receive a certificate of completion, as well as possess the confidence and skills to implement Agile and Scrum in your marketing projects, driving better results and fostering a proactive, adaptable team culture.Ready to make the leap into Agile Marketing? Join me today and start transforming your approach to achieve exceptional outcomes!
Overview
Section 1: The Basics of Agile and Scrum Applied to Marketing
Lecture 1 How to Navigate this Course
Lecture 2 What are Agile and Scrum?
Lecture 3 How to Set Objectives using the OKR Framework
Lecture 4 Understanding the Roles in an Agile Marketing Team
Section 2: How to Implement Agile Marketing
Lecture 5 Collaboration tools and their purpose
Lecture 6 Practical example: how to build & order a backlog of marketing tasks
Lecture 7 How to plan and manage your sprints
Lecture 8 How to refine backlog items
Lecture 9 Pricing tactics and the elements of value
Lecture 10 How to run experiments
Lecture 11 How to manage stakeholders
Lecture 12 How to set up Coda for Agile Project Management
Lecture 13 Conclusion
Business owners/ CEOs who are wondering whether Agile is the right marketing approach for their business.,Beginners and experienced marketeers who want to learn how to leverage Agile and Scrum to drive better results,Marketing Project Managers who want to learn how to leverage Agile and Scrum
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