Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.65 GB | Duration: 4h 13m
Create a brand and marketing playbook for your business, or add it to your list of high-ticket services for your clients
What you'll learn
Create a brand and marketing playbook for your business, or add it to your list of high-ticket services for your clients.
Strategy - How to create a differentiated brand
Style - How to create a unique and memorable brand style and identity
Story - How to tell newsworthy Brand stories that make your audience stop and pay attention
Sales - How to create a sales funnel that makes you money in your sleep
Requirements
Access to Internet
Description
Create a brand and marketing playbook for your business, or add it to your list of high-ticket services for your clients.When you have a brand and marketing playbook, it's a guide that helps you use your brand and messaging consistently, intentionally and strategically. MODULE 1STRATEGYYou can't build a house without a foundation, so why would you build a brand without one? This module includes:4 LessonsLay your brand foundationsLearn to differentiate your brand in the marketplaceMODULE 2IDENTITY & STYLEConnect with your audience by designing a magnetic brand intentionally and strategically - even if you're not a graphic designer. This module includes:8 LessonsDesign a unique brand identity and style guideLearn to create a unique, recognisable, cohesive and aligned brandMODULE 3STORYSo you've got the StoryBrand Framework sewn up! Now what? Learn how to set out a brand tone of voice, word bank and more. This module includes:3 LessonsBuild a newsworthy storyLearn to make every message simple and distinctMODULE 4MARKETINGTurn your brand into a well-oiled machine. This module will help you refine your marketing and scale your business. This module includes:5 LessonsGet clients whilst you sleepLearn to create marketing material that will have a greater impactResources & DownloadsHow to sell your playbook as a High-Ticket OfferContract TemplatesProposal TemplatesCanva, Powerpoint & Google Slides version of the editable PlaybookCanva - Design with colourCanva - Photo EditingCanva - BackgroundsCanva - Font editingCanva - How to use lines, shapes, frames, and gridsHow to update your playbook with CanvaHow to update your playbook with PowerpointHow to update your playbook with Google SlidesAdditional resources available within various lessonsEveryone has a creative side. Some of us just need a little more help bringing that inner creativity to life. Once you discover that side of yourself, you are free to be unapologetically you; the same goes for your brand.I believe this Brand and Marketing Playbook will make your business and brand stronger and help shape how people experience it.Whether you've never designed anything before or are just looking to learn a new high-paying technique, I look forward to taking this FUN journey together.FAQ's1. How do I know if this course is right for me?The Brand & Marketing Playbook + Digital Course is for anyone looking to develop their brand and marketing into an aligned and cohesive playbook. If you're already offering some branding or some marketing services, you'll be able to use this playbook to sell high-ticket offers. If you get into the course material and find it's not up your street, you can eliminate the parts you don't want, and you still have a fabulous Playbook to share with your clients. 2. How many lessons are there altogether?There are a total of 35 lessons available to you immediately. Some are very short, others are longer. 3. Why on earth should I listen to you? Who the heck are you?My name is Deirdre Martin. Guess what. I'm not a brand strategist. I'm not even a REAL marketer. I'm a former Bank Manager turned self-employed business mentor since January of 2021.I now specialise in Brand, Marketing, Sales & Customer Experience and became a StoryBrand Guide when I recognised that my clients struggled with brand and marketing more than they did with Sales and Customer Experiences! That was when I first created this playbook. I've since redeveloped this version to tie in with StoryBrand's Marketing Assessment.So nope, you definitely do not have to listen to me, but I have gotten great results myself already and am more than willing to share my techniques with you. Here's an example of a sales funnel I used:1 online event - with just 12 attendees:3 Paid Calls x €197 each2 New Brand & Marketing Playbook clients €15,206Clients also come to me through my own digital marketing, and I sell the exact same services.4. What will I learn in this course?If you're not a brand strategist or marketer, you will learn loads about brand personalities and tone of voice to help you create better brand stories and scripts.You'll also learn how to set foundations for brands and create unique styles and identities. You'll learn how to sell this as a package so you can sell high-ticket offers.5. Is it worth €147?I spent 100+ hours working on this and researching the best resources, so you don't have to. You'll get instant access to the playbooks in various formats so you can sell higher-ticket offers immediately.I've designed this course to be actionable. It's not some playbook that you'll read once and shelve. It's a video-based course with a system you can use daily and frequently revisit for your business or clients.What People Are Saying:"It's invaluable." - Sean Kearns"It's like you hold the secret to the universe." - Sarah Leather"It has opened our eyes to the world of marketing and especially our Brand." - Paddy Carroll"Deirdre gave me the tools, support and confidence to refine my branding and get clear on my mission, vision and goals to help me stand out." - Lucy Gernon"Tried it, and it's fantastic. Enthusiastic and positive, Brilliant." - Arden Engebretsen
Overview
Section 1: Introduction
Lecture 1 Welcome
Section 2: Brand Strategy
Lecture 2 Brand Purpose, Vision, Mission & Values
Lecture 3 Target Consumer
Lecture 4 Brand Benefits - Value Proposition
Lecture 5 Competition & Inspirational Brands
Section 3: Brand Style & Identity
Lecture 6 Brand Archetypes
Lecture 7 Brand Personality
Lecture 8 Brand Colours
Lecture 9 Brand Fonts
Lecture 10 Brand Textures, Patterns, Icons and Elements
Lecture 11 Brand Logos
Lecture 12 Brand Moodboards
Lecture 13 Brand Photography & Imagery
Section 4: Brand Story
Lecture 14 Tone Of Voice
Lecture 15 Brand Story
Lecture 16 Brand Tagline, One-Liner & Word Bank
Section 5: Sales Funnels & Marketing
Lecture 17 Website Copy
Lecture 18 Email Copy
Lecture 19 Video Scripts
Lecture 20 Checklist for assessing existing collateral
Lecture 21 Measuring Results
Section 6: How to edit this playbook
Lecture 22 Canva - Design with colour
Lecture 23 Canva Photo Editing
Lecture 24 Canva Backgrounds
Lecture 25 Canva Font Editing
Lecture 26 How to use lines, shapes, frames and grids on Canva
Lecture 27 How to update your playbook with canva
Lecture 28 How to update your playbook in Powerpoint
Lecture 29 How to update your playbook in Google Slides
Lecture 30 How to sell your Playbook as a high-ticket offer
New business start ups, coaches, entrepreneurs and small service-based businesses
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