Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 614.39 MB | Duration: 2h 40m
Learn how to market any high end products and services in the world of luxury, fashion and arts.
What you'll learn
Create a brand identity that will resonate with consumers
Determine what products you should offer based on market trends
Set pricing for your goods or services that will make them competitive with other products in the marketplace
Learn what it takes to market your brand effectively
Requirements
No experience needed
Description
If you're looking for a way to create and sell your product, look no further than Luxury Marketing 101.The 7Ps are the foundation of luxury marketing. They're the secret sauce that turns your product into a luxury product. If you've ever been interested in learning more about the world of luxury marketing, we're here to help. This course is designed to teach you about the 7Ps-the seven elements of a successful product launch.But what are the 7Ps? They are a set of seven factors that will help you create and sell your product. They were developed by John Philip Jones, who was an expert in public relations during the early 20th century.This course teaches you about the 7Ps: Product, Price, Place, Promotion, People, Processes and Physical Evidence. You'll learn how to apply each of them to your business in order to make it more effective. You'll learn how to create and sell your product from start to finish, from developing a brand identity and finding the right target audience for it, through creating a marketing strategy and executing it. You'll also get some great tips for staying on track with your marketing plan and keeping your message consistent across all channels.In this course, you'll learn how to:-Create a brand identity that will resonate with consumers-Determine what products you should offer based on market trends-Set pricing for your goods or services that will make them competitive with other products in the marketplace
Overview
Section 1: About Audrey
Lecture 1 About Audrey
Lecture 2 Before Starting
Section 2: Introduction
Lecture 3 Introduction
Section 3: Marketing Mix
Lecture 4 Marketing Mix - Part 1
Lecture 5 Marketing Mix - Part 2
Section 4: Get Certified
Lecture 6 Get the LMA Certificate
Section 5: Conclusion & Thank You
Lecture 7 Thank You
All levels
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