Kyle Sulerud - AdWords For Local Businesses (2018)
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Genre: eLearning Video / Business, Sales, Marketing
THE UPDATED 2018 BLUEPRINT FOR LOCAL BUSINESS ADVERTISING WITH GOOGLE ADWORDS
Here's A Sneak Peak Of What's Inside the AdWords For Local Businesses TrainingR30;
How to optimize the performance of your ad extensions. This is perhaps the most overlooked campaign
optimization strategy available, but the results can be astounding when done correctly.
The truth about AdWords income demographic targeting, and why it may not be the magic bullet when you
want to reach customers of a specific income level.
What to do with your "thank you" pages that will immediately increase your sales. Most business owners
ignore this page, but it is one of the most important pages on your website and should be treated that way.
Crucial remarketing campaign settings and why there are some major differences between the preferred
settings for search campaigns and remarketing campaigns.
My own unique strategy for creating highly effective remarketing ads that you don't need to design or write.
An AdWords ad framework that enables you to enter the conversation already happening inside your prospect's
head. This is one of the quickest known ways to turn a prospect into a paying customer.
The only method you should ever use to show ads to people who are outside of your location target area.
This traffic is usually worthless, but you'll discover how to target the small percentage of it that
IS worth paying for so you can generate bonus leads from your campaigns.
The ONE setting in Google My Business you NEED to change if you are using location extensions. Hardly
anyone does this, but it is absolutely essential if you want to know which of your leads are coming from
AdWords. (People have lost clients because they weren't aware of this one little setting!)
The two questions to answer when building your keyword list...ignore these questions and the quality of your
traffic is guaranteed to suffer.
Where to find all the "default" settings that are hidden behind dropdown menus and buried in tiny little holes
inside your account. Google wants you to leave these options alone, but you'll discover which ones to change,
which ones to leave alone, and which ones need to be tested if you want to survive in the increasingly
competitive and shark-infested AdWords waters.
How to make sure your ads stay relevant to whatever people are searching for, WITHOUT writing a different
ad for every keyword. In fact, you can set up all the ads in your account in less than 10 minutes by following
this easy process.
Two highly effective recipes you can use for your sitelink extensions. Use either one of these to make sure you
are getting the biggest boost possible from this valuable AdWords ad extension.
How to know exactly which phone calls are coming from your call extensions. Set this up any differently and you
ould have no idea how effective your ads are because Google won't report most of your calls.
Examples of cash-draining keywords that should never be added to your campaigns, and how to
avoid them even more ruthlessly than a billionaire avoids paying taxes.
A system for transcribing and sorting the good keywords that are already bouncing around inside
your head (and some that are buried deep inside your subconscious). Start with this system and you'll
cut your keyword research time in half.
A technique for brainstorming and planning your remarketing lists. Yes, you need more than just
one simple remarketing list! See exactly how to define your lists so your remarketing ads have the biggest impact possible.
The big and small levers to pull when optimizing your AdWords campaigns. See when and where to pull them
so you'll know exactly how to improve the performance of your ads every time an opportunity arises.
The location targeting trap that allows Google to show your ads to people OUTSIDE of the locations you are
targeting - sometimes causing you to pay for traffic from across the globe. Most advertisers don't even know they are
making this mistake. Discover where to find this trap and how to disable it.
Three questions to ask when setting a budget for a new campaign so you can eliminate some of the guesswork
and start things off on the right foot.
How to handle "limited by budget" campaign issues. This is a sign of campaign health but it's not
a death sentence. See the exact steps to take to improve your campaign's performance when you see this warning sign.
Advanced location targeting strategies used by the top AdWords marketers in the world but rarely used by amateurs.
You'll get the complete system that you can follow, step-by-step, to use these exact targeting strategies
in your own account.
The worst way to write ad extensions. Nearly everyone does this, but it doesn't help your ads and could actually be hurting you.
The two most commonly used ad extensions that you should NEVER use. This is based on extensive testing and you can
save yourself a lot of trouble by simply learning from my results and applying the findings to your own campaigns.
The "catch-all" keyword strategy and why it can be so risky and fruitful at the same time (and how you can minimize
the risks for your own selfish benefit).
How to set up your AdWords links so you can pass TONS of valuable information about EVERY CLICK into Analytics and other
systems...keywords, ad position, network, device, and more!
The only way to truly 50/50 split-test your ads. This used to be impossible - Google's A.I. would start to prefer one
of your ads and skew your results BEFORE there was enough data to declare a winner...even if you told Google not to! But
now there's a little-known feature that lets you run a true 50/50 test, and you'll discover exactly how to manipulate it
to take control of your split tests.
Every "recommended" and "suggested" setting you need to avoid. Google tries to cram a lot of garbage down your throat,
but it's OK to say "no." (You SHOULD say "no" a lot of the time, as long as you know what to do instead.) Not only will you
discover when and where to say "no" - you'll find out exactly what to do instead.
The only way to get your ad to show up in the Google Map "3-Pack" (when you see an ad here, it becomes a "4-Pack" because
YOUR ad will be on top).
11 tested and proven formulas you can use when writing your ads. Never be at a loss for what to say in your ads again -
simply pick a formula, follow the examples, and start producing magnetic ads that people can't avoid clicking on.
The best thing to do with your ads when your business is closed. Do this wrong and you'll either be missing out on good s
ales opportunities...or grossly overpaying for them.
Campaign setup steps you absolutely need to SKIP when creating your campaigns. Not only will this save time...it will save
your campaigns from almost certain failure.
The "high to low" method you can use to see if your keyword targeting is too broad, and how to quickly fix it if it is. This
will help you eliminate irrelevant traffic even before you ever pay for it (and without the need for additional negative keywords).
The most overlooked type of negative keyword every local business should be using, and how spending seven minutes fixing this
oversight could be more rewarding that that time you played "7 Minutes In Heaven" when you were in high school.
The setting you need to change that ensures your ads will be shown to the greatest number of people possible. (If you keep the
default setting, Google's algorithms will pick and choose when to show your ads and when not to...and the algorithm they use for
this is NOT set up to benefit YOU.)
Why the "Keyword Broadness Spectrum" is the easiest framework you can use to solve 'too much traffic' and 'not enough traffic'
problems. This is traffic fine-tuning at is finest.
Enticing campaign settings that sound too good to be true...because they are. Enable these "opportunities" and you could spend
weeks (sometimes months) getting your campaigns back on track.
How to take a basic keyword list and generate hundreds of combinations and variations at the push of a button with my Keyword
Burst software - free inside this course. (And how to push another button so Google filters this list for you...you'll be left
with a clean set of highly relevant "buyer-driven" keywords unmatched by the competition.)
How to force Google to stop adding things to your ads that you never asked for (you may not even realize this is happening,
because they don't tell you!). If you don't force them to stop, they'll keep doing this without your permission...but there is
a way you can tell them "no."
Nine vital settings to look at when optimizing your campaigns. Tweaking just one of these can produce significantly better
results. Tweaking all nine (when you know what to look for) can produce exponentially better results...results you didn't even
know were possible.
A method for analyzing your competitors' ads to make sure you're not just another red & white striped shirt in a Where's Waldo
book full of Waldos. Get your ad to stand out so you attract more clicks, leads, and sales.
The only two bidding strategies I use (out of the eight possible options) and the ONE strategy I use 98% of the time. Discover
why this strategy work better than all the other options.
The ultimate "traffic sculpting" method that ensures the right ad always shows up for the right keyword (so your campaign
works like you intend it to). Even if you know this method, it could take you hours to set up correctly...so you'll also get
(for free) a piece of software that does it for you in seconds.
A sneaky way to take advantage of all the negative reviews your competitors have received on Google. This is completely ethical,
it won't upset your competitors, and you'll wonder why you didn't do it sooner!
How to ensure the right balance with your remarketing ads so customers don't forget about you, and also don't feel bombarded to
the point they don't even notice your ads anymore.
The bidding paradox you need to be aware of that will cause you to get LESS traffic even if you INCREASE your bids.
You'll smack yourself in the forehead when you realize you may be able get more traffic simply by lowering your bids.
How to use your campaign data to see what your customers are already searching for and start to target these search
phrases more deliberately...so you have more control over your ads and your targeting.
The most aggressive way Google tries to control your account without your permission (and how you can identify and
stop this flagrant abuse of power so you aren't left licking the crud off Google's boots).
The easiest way to add negative keywords to your AdWords campaign by quickly seeing what millions of people have
already searched for on Google. Do this BEFORE you start your campaign and BEFORE you pay for any unwanted traffic yourself.
The targeting strategy I personally use to target broad, 1-word keywords and still make a profit (while also gaining
valuable intel on my customers).
The most hyped-up AdWords feature that you should never use. Thousands of dollars have been spent testing this and the
result is a resounding: "Do not use it." Save yourself a lot of time, money, and hassle by simply avoiding this feature
and focusing on more important things.
Stupid-simple ways to use Google's Keyword Planner that will help you find all the starting keywords you need for a campaign
in a matter of minutes (not hours).
Discover exactly what you should be doing in the first hours, the first days, and the first weeks when starting a new campaign.
It isn't rocket science, but it isn't faux flat-earther science either. A little critical thinking guided by the instructions
you'll get from this training will send you down the right path during these critical stages of your campaign.
How to organize your AdWords dashboard so you spend your time focusing on ONLY the things worth focusing on. This is
more important than most newbies realize and can save you tons of time while helping you deliver better results from your campaigns.
When, why, and how to use price extensions and promotion extensions in your ads. These aren't always a good idea, but
when you use them correctly they are two of the most powerful ad extensions available in AdWords.
The "so you can" model for writing ads and why it is so effective. (No, this is not a modified Obama campaign slogan -
it's a model based on simple human psychology and decades...if not centuries...of advertising research and practice.)
The single most important thing you need to do EVERY time you log into your AdWords account. You'll discover not
just what to do...but HOW to do it to maximize your campaign performance and consistently generate more leads and
sales from your ads.
How to prevent your remarketing ads from appearing on worthless (and embarrassing) websites. This issue is more
common than you would think, and fixing it is simple once you know how.
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