Stu McLaren - The Tribe Course 2016
WEBRip | English | MP4 + PDF Guides | 1280 x 720 | AVC ~1000 kbps | 23.976 fps
AAC | 107 Kbps | 44.1 KHz | 2 channels | ~15 hours | 6.58 GB
Genre: eLearning Video / Small Business, Entrepreneurs
If you'd like to create a steady stream of recurring revenue, based around what you already know, then reading this letter will become one of the best investments you can make in your business.
But First, A warning
Recurring revenue (for any business) requires a shift away from old habits. The old way of doing business means you make a sale and hope customers come back again. But chasing new sales every month and hoping customers buy again is stressful and unpredictable.
That's why I'm thrilled you have an interest in TRIBE.
The system I provide helps you serve your audience in a way that eliminates stress. By simply repackaging what you're already doing and delivering it through a membership site, you instantly give your business a tremendous amount of stability.
This new approach to business allows you to produce high value for your clients while creating dependable, reliable sales for your business... EVERY SINGLE MONTH.
As the former co-founder of WishList Member, the world's most popular membership platform for WordPress (powering over 60,000+ membership sites), I literally had the opportunity to interact with tens of thousands of membership site owners.
And during that time, I saw what worked and what didn't work when it comes to building long-lasting, highly profitable membership sites.
That's why I was hired by some of the world's top thought leaders to help them do the same
And, I've not only been teaching it, but I've actually been in the trenches launching and growing my own 6 and 7-figure membership sites. And through all that, here is the most important discovery I can share with you...
And through all that, here is the most important discovery I can share with you...
With the right strategy...
It's just as easy to make a recurring sale as it is to make a one-time sale
Here's a fact: major companies like Adobe, Microsoft, and Apple have made a conscious shift away from selling "boxed software" and instead they now sell monthly memberships or subscriptions.
Other companies like Amazon and Google do it too.
Why did they make the move to subscriptions?
Because they realized that it was just as easy to make a recurring sale as it was to sell something one time. So instead of customers buying one time, the same customer will happily spend money with you every single month as long as they continue to get value.
And in the long haul, it was a more profitable, reliable and stable business model. Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.
That's great for big companies but What about everyone else?
How do YOU guarantee sales month after month?
The answer... create a membership site for YOUR audience.
Let's look at the facts.
Every year, there are businesses that you and I interact with every day, who are transitioning to a recurring model. In fact, take a minute right now and just think about the recurring subscriptions that you have right now in your life.
Tools you use in your business. Memberships you belong to. Services that instead of paying for one-time, you now pay for on a monthly or annual basis. Subscriptions and memberships are the new way of doing business... and it's now BIG business.
What is in the TRIBE course?
Module #1 - Your Foundation Strategy
Tribe's first module will help you discover who you are going to serve, how to serve them and how to determine exactly what type of membership site to create to meet their needs.
You'll also learn:
The four reasons someone joins any membership site
The two must have pieces of research you need to know about your market
The six membership models and how to pick the one that's right for you
The "less stress" membership philosophy
As the name implies, this module helps you lay the foundation for a successful membership site!
Module #2 - Your Content Strategy
A membership site wouldn't be much of a membership site without good content. In this module of Tribe, Stu will teach you:
How to create a year's worth of content in less than a week
The two types of must have content every membership needs
The #1 reason people cancel their membership
Just those first and third bullet points are enough to make me want to buy!
Module #3 - Your Marketing Strategy
The best membership site in the world is pretty useless unless you get paying members "in the door." That's what this module will teach you to do, including,
Open vs. Closed marketing plans (which is better...)
7 pricing strategies
A proven 3-part launch process
How to position your membership as a "must have" resource
Evergreen campaigns
Wait list promotions
I'm sure this module will cover the tactics Stu used to 6x the size of Michael Hyatt's membership site as well as other awesome tactics!
Module #4 - Your Retention Strategy
This is one of the BIGGEST challenges I've seen with membership sites...how to retain the members your marketing strategy brings in!
In this module of Tribe, Stu will teach you,
The real reasons people stay
How to increase the lifetime value of your members
The 7 actions you want every member taking to ensure their happiness
Membership guidelines and rules
How to use gamification to increase engagement
There is a TON more in this module, and it's one that I'm particularly excited to go through!
Module #5 - Your Growth Strategy
If you're not going forward, you're going backward. In this module, Stu will show you how to have a plan in place to ensure that you're moving forward and growing!
You'll learn,
The 4 growth stages of your membership
The critical numbers you need to know to scale
How to attract highly engaged volunteers
The roles you should look to hire for - and when to hire them
This module is all about sustainability and making sure that your membership site doesn't rule your life - after all, you're interested in Tribe and membership sites to scale your business, not handcuff yourself to it!
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