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Conversion Funnel Mastery by Ryan Deiss

Conversion Funnel Mastery by Ryan Deiss | 2.93 GB​

This Is The Most Profitable Customer-Getting Campaign We've Ever Created.
(And Now I Want To Show You How To Build One For Your Company)

What You'll Learn In This Course
The Formula for Growth
Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin and frequency of purchases, you will discover your growth potential.

5 Phases of Customer Value Optimization
Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.

"Statement of Value"
Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers EXACTLY what they want (even if they don't even know they want it).

Lead Magnet Optimization
Generate more leads using the 5 "specific" tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.

Customer Value Optimization
Mastery Course Details
In this 7-hour course, you'll master all the stages of the customer value journey to get the most value from your new and returning customers.

Module 1:Start Here
Lesson 1: Here's What To Expect
Lesson 3: What is CVO?
Lesson 4: The Formula For Growth

Module 2etermine Product/Market Fit
Lesson 1: The Goal of Marketing
Lesson 2: Before & After Grid - Infant Tub
Lesson 3: Before & After Grid - Landscaper
Lesson 4: Crafting a Statement of Value
Lesson 5: SOV vs. USP
Lesson 6: Why Value Isn't Enough
Lesson 7: Two Types of Doubts

Module 3:Optimize The Lead Magnet
Lesson 1: What is a Lead Magnet?
Lesson 2: Importance of Specificity
Lesson 3: Make A Specific Promise
Lesson 4: Give A Specific Example
Lesson 5: Offer A Specific Shortcut
Lesson 6: Answer A Specific Question
Lesson 7: Deliver A Specific Discount
Lesson 8: Finding The Hook
Lesson 9: The Landing Page Checklist
Lesson 10: The Formula Revisited

Module 4:Optimize The Tripwire Offer
Lesson 1: What is a Tripwire?
Lesson 2: Two Types Of Commitment
Lesson 3: Types of Tripwires
Lesson 4: Splinter Offers
Lesson 5: Little Victories
Lesson 6: Brainstorming Little Victories - 1
Lesson 7: Brainstorming Little Victories - 2
Lesson 8: The Tripwire Checklist
Lesson 9: Discovering Your Tripwire
Lesson 10: The Formula Revisited

Module 5:Offer A Profit Maximizer
Lesson 1: What is a Profit Maximizer
Lesson 2: Immediate Upsells
Lesson 3: Cross-Sells
Lesson 4: Slack Adjusters
Lesson 5: Bundles and Kits
Lesson 6: Recurring Billing
Lesson 7: Line Extensions
Lesson 8: Speed and Automation
Lesson 9: The Formula Revisited

Module 6 - Architect A Return Path
Lesson 1: What is a Return Path
Lesson 2: Constant Communication Explained
Lesson 3: Exit Offers Explained
Lesson 4: Example Exit Offers
Lesson 5: Retargeting Explained
Lesson 6: Segmentation By Visitor Activity
Lesson 7: Full Funnel Retargeting
Lesson 8: Automated Email Followup Explained
Lesson 9: Part 1: Indoctrination
Lesson 10: Example: Indoctrination Campaign
Lesson 11: Part 2: Engagement
Lesson 12: Example: Engagement Campaign
Lesson 13: Part 3: Ascension
Lesson 14: Example: Ascension Campaign
Lesson 15: Part 4: Segmentation
Lesson 16: Example: Segmentation Campaign
Lesson 17: Part 5: Reengagement
Lesson 18: Final Formula and Wrap Up

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Sebastian Ghiorghiu - EcomAlphas

Sebastian Ghiorghiu - EcomAlphas | 5.66 GB​

EcomAlphas - A Complete Blueprint on Ecommerce Drop-shipping

Class Curriculum
01. Introduction - Meet your teachers! All Our Experience, Patience, and Hard Work At Your Disposal
- Welcome To EcomAlphas!
- From Cooking With Candles To Super Cars - Sebastian's Story
- Dropout Instagram King - Matthew's Story
- Why You Need To Change Your Mindset First + How

02. Finding GOLDEN Products With HUGE Scale Potential Before They Even Trend
- Finding Currently Selling Products On Facebook
- Golden Trendy Products - Twitter + Ali-Express (Sebastians Method)
- Using Software + Ali-Express
- Instagram Sponsored Posts (Easy Ads)
- Software + Ali-Express Version 2
- Seasonal Trends/Products That Sell Every Year (Free Money)
- How To Find Your Top Competitors For Any Product
- How To Find Out How Much Money A Product Is Making Per Day (1.2 Million Dollar Product Given Away)

03. ADS! You Will Be A Pro After This
- The Importance Of Custom Content - Taking Pictures + How To Edit Them Nicely
- Completely Understanding Ads + Do's and Don'ts (Multiple Examples)
- Creating A Perfect Picture Ad (With Examples)
- Creating A Perfect Video Ad Live! (With Examples)
- What To Do When You Don't Have Custom Content For Video Ads
- And more..
04. Creating A Perfect Store Leaving The Fluff Behind + Focusing On What SELLS
05. Your Complete Guide To Instagram - The Unfair Advantages To Instagram Marketing
06. Understanding Facebook Before Using Its Platform (MUST WATCH)
07. The In Depth Anatomy Of Facebook Testing - Spider Web Strategy
09. A Hand Held Walkthrough Of Our Previous Personal Stores/Why They Converted
10. Automation, Branding, And Team building
11. Documents, Tricks, Done For You PDF's, and Anything Else You May Need To Succeed

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Wilco De Kreij - ConnectIQ Academy

Wilco De Kreij - ConnectIQ Academy | 6.54 GB​

They laughed when I told them I'd make a million from Facebook Ads, until I did.
How I "Forced" Facebook To Feed Me 25,626 Customers
(For Subscribers & Customers of Digital Kickstart Only)
From not knowing ANYTHING about Facebook Ads to being listed on Entrepreneur.com as "the Facebook expert" while getting 25,626 customers from Facebook Ads.

Here's What You'll Learn
Inside The Member's Area.

Module 01: The Ads Foundation
What's inside
In the first module, I'll lay out the foundation for running profitable Facebook advertising campaigns.
Why (and when) to use multiple Facebook Pages.
How to set up your Facebook Ads account (so you won't get banned).
How to choose the OPTIMAL sales funnel type.
The 8 BIG Facebook advertising mistakes that you MUST avoid.
How to set up your Facebook pixel correctly. (Hint: Get this wrong and your conversion rate will fall)
The proper mindset you need to advertise at a profit. (Caution: Most people underestimate the importance of "mental attitude.")
Which Ad Metrics you need to focus your attention on. (Tip: Beginners almost always make testing & tracking harder than it really is.)
The best way to structure your campaigns for MAXIMUM profit.

Module 02: The Perfect Ad
What's inside
In this module, I'll focus on creating ads (along with all the templates you'll need).
How to determine the most effective "hook" for your ad. (Tip: Using a hook helps make your ad unique, so it will stand out and grab attention.)
When to use the various ad formats for improved results.
The 5 AD TYPES your campaigns can use. and when to use them.
The 8 BIG Facebook advertising mistakes that you MUST avoid.
How to "spy" on your competitors. (Hint: Advertising is COMPETITIVE. That's why ethical spying is necessary to gain the advantage.)
Which IMAGE ADS perform best. and how to create them quickly and easily.
A walk-through of a VIDEO ADS CASE STUDY. look over my shoulder as I explain what works and why.
How to write compelling STORY-BASED ADS. (Tip: Story Ads are one of my SECRET WEAPONS. Inside, I'll show you why.)
How to leverage "meme" videos. and make them SELL.
How to DOUBLE your conversions by adding a simple 5-second "video overlay" to your ads.

Module 03: Targeting Secrets
What's inside
In this module, you'll learn the art of targeting your best prospects.
How to discover EXACTLY who your best prospects are. (Tip: You MUST get this right.)
How creating your ideal "customer avatar" will help boost your sales (and the fastest, easiest way to do it).
How to find the BEST audiences in ANY market. (Note: I cover this in-depth, with multiple videos - it's important!)
How to determine who your COMPETITORS are targeting (so you can emulate them).
How to find. and when to use. specific audiences. (I'll run you through it step-by-step.)
A clever way of using "unusual behavior" to target PRIME prospects.
The "White Ocean Targeting" trick to scale your ads. (Hint: Scaling is one of the reasons why paid advertising is superior to SEO.)

Module 04: Retargeting Secrets
What's inside
As you may know, retargeting is an extremely popular topic. I'll show you how to push the limits of this strategy.
How to get started QUICKLY with retargeting. (I'll give you a deep dive into the ESSENTIAL basics.)
Revealed: My best performing retargeting ads. (Hint: I've done the preliminary work FOR YOU.)
The "3-punch" retargeting sequence that your prospects won't be able to resist.
How to run effective cross-sell retargeting campaigns. (Tip: This is one of the secrets to MAXIMIZING your profits.)
What the "triple-exclude" is. and how it helps REDUCE ad costs (which will effectively INCREASE your profits).
How to create quick & easy video sequences. (Hint: Video is one of the most powerful tools you have available to you.)

Module 05: Budget, Bidding and Scaling
What's inside
After you understand the fundamentals and have some ads in place, it's time to scale it all up.
How to determine how much you should initially spend on your ad campaigns.
How to split-test quickly and effectively. (Tip: All successful marketers understand that marketing is about TESTING.)
Discover the metrics you MUST check on a daily, weekly, and monthly basis.
How to scale your ads MASSIVELY - starting from ZERO.
Discover the step-by-step breakdown of the bidding process you MUST use (and why it works).

Module 06: Execution Blueprint
Plus, All Facebook Automation You Need
Why do all the hard work yourself if you can automate it?
Over the last 3+ years, my team and I built a powerful software platform - Connectio - to make Facebook Ads way more effective using clever automation.
Opportunity is knocking - for now.

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Todd Brown - MFA Live 2018 Recordings

Todd Brown - MFA Live 2018 Recordings | 20.4 GB​

THE ULTIMATE EVENT FOR DIRECT MARKETING ENTREPRENEURS
Attendees Walked-In As Average Marketers but Walked-Out With Pro-Level Chops After Just 3 Days.

Which Of These Profit-Boosters Shared At MFA LIVE 2018
Will Be Most Valuable To You And Your Business?
- Rapid Customer-Generating Techniques
- Extreme Customer Monetization Tactics
- The New Webinar Model Creating Millionaires
- Backend Profit-Pulling Systems
- Email Sequencing Tricks Producing Sky-High Clicks
- The New Funnel Model For Monster Lead Generation
- The New Conversion "Mode" Producing Monster Sales
- The Loop-Hole Secret For Monster Traffic Generation
- Hacks That Boost Average Transaction Size
- The Insider's Method For Slashing Ad Costs
- New Copy Techniques Doubling Conversions
- ... and much, MUCH MORE!

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Danny Margulies - Freelance Copywriter's Code

Danny Margulies - Freelance Copywriter's Code | 2.00 GB​

I'm a freelance copywriter who earns over $10,000+/month.
Now I'll show YOU exactly how I write high-converting copy clients love - from START to FINISH

Introducing.
Freelance Copywriter's Code
My proven step-by-step system for writing high-converting copy clients love.from start to finish.
I'll never forget what my favorite teacher told me back in high school:
"The best way to walk through a minefield.is in someone else's footsteps."
For years, Freelance To Win students have been asking me for a freelance copywriting course. Now, after years of development and testing, I'm finally ready to offer it to you.
Take a look inside Freelance Copywriter's Code.

Freelance Copywriter's Code is a 7-week course packed with real world, cutting edge training for freelance copywriters at all levels.
In Week 1, you'll learn how to write copy that gets results and is virtually guaranteed to be loved by clients - even if you're brand new. (You'll find the complete details on Week 1 in the next section below.)
Then, in Weeks 2-6, you'll learn my exact step-by-step systems for writing SPECIFIC types of copy, from start to finish. Including what to do before you've written a single word, all the way through to the finished product.
I've carefully chosen each specific type of copy you'll learn in Freelance Copywriter's Code based on the following factors:

They're all in high demand, so you'll always be able to find clients who pay well for them
You don't need to spend weeks or even days on each piece - some can be completed in as little as 1-2 hours with practice
I've systematized them, so you'll never have to reinvent the wheel, start from scratch, or stare at a blank page wondering what to write about
They're high value pieces, so you can charge above average (or even premium) rates for them
They can be learned and even mastered relatively quickly, so you don't have to spend years "paying your dues" in order to become great at them

What you'll find inside Freelance Copywriter's Code:
WEEK 1 - How to quickly turn out high-converting copy clients love, consistently and predictably
WEEK 2 - How to write captivating emails that get opened and read every single time
WEEK 3 - How to write powerhouse press releases that get clients publicity and exposure
WEEK 4 - How to write explainer video scripts that get watched and shared
WEEK 5 - How to write mouth-watering case studies that help clients make more sales
WEEK 6 - How to write landing pages that get your clients leads and subscribers
WEEK 7 - [NEW] Bonus Module: Expert interviews

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Clayton Johnson - HOTH Growth Blueprint V2

Clayton Johnson - HOTH Growth Blueprint V2 | 1.6 GB​

How To Create A Marketing Machine That Will Consistently Grow Your Business
I was paralyzed.
From The Desk of Clayton Johnson, COO @ The HOTH
It was 2011, and I had just flown in to do a mastermind with 3 top marketers in a sick house overlooking the beach in Playa del Carmen, Mexico.
The excitement of it all was pumping through my veins.

For the last 2 years, I had been creating on an online guitar course that was going to be my ticket to freedom.
I could almost touch my dreams of country hopping, automatic income, drinks on the beach. living the life!
I had the entire course completed, clickbank approved my product, and I was ready to launch but then..
I froze.
Every marketing article I had been devouring for the previous 2 years started rushing back to me.
Wait, shouldn't I be split testing the landing page?
Should I be doing adwords or facebook? Or Bing? or Yahoo?
Shouldn't I set up retargeting to capture all the people who bounce?
Should I change to a faster host?
Should I put a countdown timer on my VSL?
AHHHHHHHHH!!!!!!
It went on and on and I was paralyzed.
You see, I had spent so much time reading every random marketing article on the internet that I knew TOO much.
On top of that, I had a limited budget and I couldn't afford to just "test" everything.
That "knowledge" stopped me right in my tracks.
Even though I could talk shop about internet marketing for days on end, I felt like a total failure.
I was spending all my time on the WRONG things, staying up late just trying to make it work.
That product never took off. I burned up all my money and time on it.
But I didn't give up there.
While growing The HOTH we came to a similar problem where we had a successful business, but we had flatlined.
We couldn't grow past a certain point, and it was the same frustration.

So I set out on a quest to really understand WHAT MATTERS so we could stop spinning our wheels and really start growing.
It took a long time and over $250,000 in testing (in high end training courses, coaching, real-world testing).
But what resulted was a system to consistently and AUTOMATICALLY massively scale our company.
And it was actually pretty simple!

What I would give to have 10 min just to explain it to my previous self!!!
Anyways, once I knew what to do, everything started to take off like that hockey stick growth that everyone wants.
We added millions to our revenue, 10's of thousands of leads to our list, and started having WAY more fun.
What was crazy is that after setting up the system, I was actually doing LESS work, and getting more time back!

During this heavy growth period, I learned:
- How to create a marketing system that was going to work consistently for growth
- What things ACTUALLY matter for growing the business
- How to eliminate 99% of the things that were sucking up all my time
- How to make traffic actually CONVERT!

You see, we created a marketing SYSTEM.
This was like putting rocket fuel on our SEO.
In fact, we used this plan to become one of the fastest growing companies in the United States and landed on the 2017 INC 5000 list.
Then I started thinking..

If I could have gone back and had someone just show me what to do, then I would have saved so much time.
.and frustration.
.and money.
So that's what I did.

Introducing:
The HOTH Growth Blueprint V2
The HOTH Growth Blueprint is a course that takes you behind-the-scenes of a multi-million dollar marketing program on how to:
- Attract your perfect customer
- Increase customer lifetime value
- Create killer offers
- Build authority & trust - on autopilot
- Eliminate cold calling
- Create high converting landers
- Advanced tracking & analytics
- Capture easy wins & speed up your results
- Run facebook ads like a boss
- Growth hacking the viral loop
- Pushing to higher ROI: expansion & continuity
- & much more!
And this system can work if your business is doing $1,000 a month, 100k a month, or even $1mm+ a month in revenue - it all applies.

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MasterClass - Dan Brown Teaches Writing Thrillers

Masterclass - Dan Brown Teaches Writing Thrillers | 1.47 GB​

Craft page-turning suspense
Packed with secret symbols and high-stakes suspense, Dan Brown's thrillers have sold more than 250 million copies, including one of the world's best-selling novels, The Da Vinci Code. In his MasterClass, Dan unveils his step-by-step process for turning ideas into gripping narratives. Learn his methods for researching like a pro, crafting characters, and sustaining suspense all the way to a dramatic surprise ending.

Lesson Plan
01 - Introduction
02 - The Anatomy of a Thriller
03 - Finding the Idea
04 - Choosing Locations
05 - Creating Heroes and Villains
06 - Universal Character Tools
07 - Character Case Study: The Da Vinci Code
08 - Research, Part 1
09 - Research, Part 2
10 - Building a Story From the Ground Up
11 - Creating Suspense, Part 1
12 - Creating Suspense, Part 2
13 - Writing Chapters and Scenes
14 - Selecting and Utilizing Point of View
15 - Exposition and Dialogue
16 - Editing and Rewriting
17 - Protecting Your Process
18 - Life As A Writer
19 - The Secret of Secrets

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Gordon Ramsay Teaches Cooking II - Restaurant Recipes at Home

Gordon Ramsay Teaches Cooking II - Restaurant Recipes at Home | 2.73 GB​

Cooking at home is the new going out
It's more than dinner, it's a dining experience. Gordon Ramsay returns with a second MasterClass to teach you how to prep, plate, and pair recipes that wow guests. With 13 restaurant-inspired dishes-designed to cook at home-you'll learn how to build elevated courses from appetizer to dessert using everyday ingredients.

Lesson Plan
01 - Introduction
02 - Red Wine Poached Egg, Asparagus, and Mushrooms
03 - Crispy Duck with Red Endive and Spinach
04 - Pomme Puree
05 - Cauliflower Steak, Olives, and Mushrooms
06 - Rack of Lamb with Thumbelina Carrots
07 - Roasted Eggplant With Basil and Feta
08 - Grilled Baby Leeks, Miso Broth, and Caviar Vinaigrette
09 - Szechuan Roasted Whole Chicken
10 - Hoisin Chicken and Pickled Daikon
11 - Szechuan Chicken Breast and Udon Noodles
12 - Sesame Crusted Tuna With Cucumber Salad
13 - Fried Branzino With Thai Chili Lettuce Cups
14 - Raspberry Souffle
15 - Closing

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MasterClass - Paul Krugman Teaches Economics and Society

MasterClass - Paul Krugman Teaches Economics and Society
.MP4, AVC, 1400 kbps, 1280x720 | English, AAC, 192 kbps, 2 Ch | 3+ Hours | + PDF Workbook | 1.63 GB​

Think like an economist
For Nobel Prize-winning economist Paul Krugman, economics is not a set of answers, it's a way of understanding the world. In his MasterClass, Paul teaches you the economic principles that shape political and social issues-like access to health care, the tax debate, globalization, and political polarization. Heighten your ability to read between the lines and decipher the underlying economics at play.

Lesson Plan
01. Introduction
02. What Is Economics?
03. Two Fundamental Principles of Economics
04. Major Developments in Economic Thought
05. Understanding Macroeconomics: The Fed and IS-LM (Wonkish)
06. How '08 Happened
07. The Economic Theory of Crises
08. Economic Solutions to Crises
09. Inequality: The Growing Gap
10. Inequality: Our Divided Society
11. Understanding Taxes
12. The Economics of Technological Progress
13. Health Care: The Problems
14. Health Care: The Solutions
15. Theories of Trade (Wonkish)
16. Understanding the Hyperglobalized World
17. China: The Disruptive Miracle
18. Economic Geography
19. Reading Economics
20. Seeing the World Like an Economist
21. Writing Economics
22. Closing

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Thomas Keller Teaches Cooking Techniques II - Meats, Stocks, and Sauces

Thomas Keller Teaches Cooking Techniques II - Meats, Stocks, and Sauces | 3.7 GB​

Improve your skills in the kitchen
As a follow-up to his first MasterClass, Chef Keller devotes his second class to beef, duck, chicken, pork, and veal-and the techniques he uses to prepare them. Learn to saute, pan and oven roast, braise, fry, and grill, and to select the best cut of meat for each technique with confidence. Then, learn to make the stocks and sauces that are essentials in Chef Keller's restaurant kitchens.

Lesson Plan
01 - Introduction
02 - Getting Started: Meat Cuts and Quality
03 - Saute: Chicken Paillard
04 - Saute: Wiener Schnitzel
05 - Fried Chicken
06 - Technique: Oven Roasting Overview
07 - Pan Roasting: Duck Breast
08 - Pan Roasting: Cote de Beuf
09 - Oven Roasting: Chicken
10 - Oven Roasting: Blowtorch Prime Rib Roast
11 - Technique: Braising and Braising a la Matignon
12 - Braising: Pork Shoulder a la Matignon
13 - Braising: Red Wine Braised Short Ribs
14 - Grilling on a Hibachi: Steak, Lamb Chops, and Chicken
15 - Stocks, Broths, and Jus: An Overview
16 - Roasted Veal Stock
17 - Light Chicken Stock
18 - Sauces: An Overview
19 - Vinaigrette, Emulsified Vinaigrette, Sauce Vierge, and Pickled Chow Chow Vinaigrette
20 - Chicken Veloute and Sauces Suprême, Allemande, and Albufera
21 - Brown Chicken Quick Sauce and Sauce Chasseur.
22 - Closing

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Paul Singh Bulls on Wall Street Mentorship Sessions

Paul Singh Bulls on Wall Street Mentorship Sessions
WEBRip | English | MP4 | 1152 x 720 | AVC ~501 Kbps | 14.985 fps
AAC | 137 Kbps | 48.0 KHz | 2 channels | 08:45:35 | 2.97 GB
Genre: eLearning Video / Trading, Forex​

Start Trading Better Tomorrow Our Swing Trader program, led by veteran trader Paul Singh, will show you how to successfully navigate the world of swing trading and learn how to generate a second income without having to sit at your computer all day!

Swing Trade Features.
2-5 Weekly Stock Picks
Trade Alerts (email and SMS)
Trade Profit and Stop Levels

Daily Trade Reports
Daily Stock Watch List
All New Group Mentorship Sessions
In-depth Market Analysis
Clear Explanations

Daily Trade Reports
Paul's daily Trade Reports provide an in-depth view of overall market conditions, current positions, watchlist stocks, and more.
As a member of our Swing Trade Alert service, you will receive a new Trade Reports via email every trading day. You won't want to miss them!

Is swing trading right for me?
If you agree to any of the following points then swing trading might be perfect for you!

I Have Limited Time .
Have a full-time job? Don't have hours every day to research stocks and read charts?

Why Swing Trading Works
Swing traders typically trade 2-3 stocks per week, providing a secondary income for those will full time jobs. Let us find the right stocks to trade!

I Have Limited Capital .
Do you have less than $25,000 to trade? Can't stomach the high risk/reward of Day Trading?

Why Swing Trading Works
Swing Traders hold positions from a few days to a few weeks and always have proper risk management to limit downside.

I Want to Learn .
Do you want to learn the fundamentals behind each winning alert?

Why Swing Trading Works
Paul goes into great detail explaining the reasons behind every trade. Learn how a veteran trader analyzes the market.

About Paul Singh
Paul's approach to part-time trading focuses on momentum stocks with catalysts, money flow, price action and volume. He religiously adheres to strict risk and trade management principles.

Swing Trading for over 18 years
2016 Performance to date: 20%+
Turned $5k initial investment into a growing full time income
Price: $599

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