Englische Tutorials

[Tutorials]

Top 10 Marketing Challenges
MP4 | Video: 720p | Duration: 36:34 | English | Subtitles: VTT | 702.5 MB​

Marketing is tricky business. Relationships need to be managed with clients, salespeople, and customers. Prices and contracts must be negotiated. The business must grow. Drew Boyd has been in marketing for over 30 years, and he has worked with the best marketing minds in the world. In this course, he covers the 10 most challenging situations you might face in a marketing role, and offers solutions for overcoming them. These tips are under 5 minutes each-even the busiest marketing professional can watch them, and reap the rewards down the line.

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Lead Generation Foundations
MP4 | Video: 720p | Duration: 1:33:27 | English | Subtitles: VTT | 549.2 MB​

Start a lead generation program at your organization and start converting prospects into loyal customers. Join marketing expert Dina Shapiro as she walks through the essentials of creating a solid lead gen pipeline that will support your business for years to come. Learn how to evaluate and set business goals and KPIs, and create content to entice your target audiences. Then find out how to leverage landing pages, social media, and keywords to convert those prospects into leads, and staging the purchase process just right, to transform those leads into customers.

Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, and measure your program's performance. By the end of the course, you'll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.

Topics include:
Setting goalsPublishing engaging contentCreating compelling offers and calls to actionOptimizing landing pagesDeveloping databasesTransforming leads into customersMaking the purchase process clear and simpleMonitoring social channelsMeasuring results

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John Maeda on Design, Business, and Inclusion
MP4 | Video: 720p | Duration: 23:41 | English | Subtitles: VTT | 165.6 MB​

Good design is often associated with beauty. For LinkedIn Influencer John Maeda, a major figure in the field of design and technology, it isn't that simple. In this course, he argues that good design is more about outcome than aesthetics. For a business to develop better products, they must do more than pick a pleasing color scheme and slick layout; they must understand who their users are. In this course, John shares insights about the rise of design as a key component for innovative and growing businesses. He also points out three design growth areas-classical design, design thinking, and computational design-and shines a spotlight on the link between inclusion and design.

Topics include:
Defining designDesigning for a wider audienceLinking inclusion and designDiscovering your own lacunasAttaining the inclusion mindset

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After Effects Apprentice: 09 Expressions
MP4 | Video: 720p | Duration: 1:39:10 | English | Subtitles: VTT | 1060.8 MB​

Expressions are one of the most powerful but underused features in After Effects. They can be used to animate layer properties with code, as compared to explicitly keyframing every value in the Timeline, and have multiple parameters and layers that follow the lead of a master layer or controller effect, making it much easier to coordinate complex animations and quickly accommodate client changes. In this introduction, Chris Meyer shows how to let After Effects do most of the work by creating simple but very useful expressions that can be put to work on a wide variety of jobs.

The After Effects Apprentice series was created by Trish and Chris Meyer. These tutorials are designed for After Effects CS4 through CC, and can be used on their own or as a companion to the Meyer's book, After Effects Apprentice.

Topics include:
Creating and managing expressionsLinking together different parametersRandomizing a layer's movementLooping an animationControlling multiple layers from a single source

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Access 2007 Essential Training
MP4 | Video: 540p | Duration: 5:27:47 | English | Subtitles: VTT | 374.3 MB​

From using predefined Access 2007 database applications to building them from scratch, Access 2007 Essential Training covers each step of understanding, creating, and modifying databases for custom business purposes. Instructor David Rivers shows even the most database-challenged how to utilize this powerful software for creating reports and charts, as well as for business record keeping and analysis. Exercise files accompany the tutorials.

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Learning Everyday Math
MP4 | Video: 720p | Duration: 2:06:00 | English | Subtitles: VTT | 331.1 MB​

This course explains essential math concepts in clear language, using real-world problems that will help learners of all levels feel more confident with math. Learn how to calculate percentages for tips and taxes, compare prices as you shop, find the area and volume for home-improvement projects, and even calculate calories. The sections are organized into three foundational areas and four real-life areas. Author Vince Kotchian even points you where to go on your next step to math proficiency. Start now and learn the basic math skills that make everyday life a little easier.

Topics include:
Practicing mental mathUnderstanding decimals and fractionsWorking with percentages and ratiosSolving equationsCalculating area and volumeScaling recipesEstimating your running speedCalculating the area for home-improvement projectsWorking with probability

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Content Marketing: Blogs
MP4 | Video: 720p | Duration: 1:05:29 | English | Subtitles: VTT | 178.0 MB​

Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online.

Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions-writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:
The benefits of bloggingChoosing a blogging platformDesigning a blogWorking with contributorsWriting blog postsPromoting a blogMeasuring the performance of a blog

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Dynamics 365: LinkedIn Sales Navigator Integration
MP4 | Video: 720p | Duration: 18:58 | English | Subtitles: VTT | 49.9 MB​

Discover how to add the power of the world's largest professional network to your CRM solution by integrating LinkedIn Sales Navigator with Microsoft Dynamics 365. In this course, Gini von Courter explores how to streamline and enhance your social selling strategy by importing LinkedIn profile data and sales activities into Dynamics 365, the powerful business application from Microsoft. She explains how to access Sales Navigator features-including InMail and lead recommendations-from inside Dynamics 365.Plus, she demonstrates how to view Dynamics data in Sales Navigator.

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Layout and Composition: Grids
MP4 | Video: 720p | Duration: 1:01:57 | English | Subtitles: VTT | 417.0 MB​

In this installment of Foundations of Layout and Composition, Sean Adams applies his patented illustrative teaching approach to grids: the tool that defines the underlying structure and central proportions of any design. He begins by explaining what a grid is and why it is such an important tool to use in design. He then breaks down the anatomy of grids and goes over the various types of grids so designers will know how to choose the perfect one for their design.

Topics include:
Why grids and proportions?The elements of a gridThe types of gridsDesigning a master gridAsymmetrical vs. symmetrical gridsWorking with column and modular gridsManaging multiple gridsDesigning posters with a gridUsing grids in other design projects

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Flash Professional: HTML5 Canvas and WebGL
MP4 | Video: 720p | Duration: 1:36:40 | English | Subtitles: VTT | 265.9 MB​

No longer restricted to only ActionScript and Flash Player, Flash Professional CC offers more publishing possibilities than ever before. Developers can now use Flash to build assets and animation that target platforms such as HTML5 Canvas and WebGL. And adding JavaScript allows for playback on just about any modern desktop or mobile device.

This course focuses on using Flash Professional CC to create a shared pool of content for a set of related projects: an HTML5 video, an interactive ad, and a simple web-based game. Author Joseph Labrecque shows how to use Flash's familiar toolset to build and manage assets that fit into a modern web publishing workflow.

Topics include:
Using code snippets and actionsAssembling and animating a scene for videoRendering the videoLaying out an ad with WebGL and JavaScriptProgramming a game in HTML5 Canvas

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Illustrator CS6 One-on-One: Fundamentals
MP4 | Video: 720p | Duration: 9:19:36 | English | Subtitles: VTT | 1802.5 MB​

This course is the first in a four-part series by industry-pro Deke McClelland on creating elegant, optimized graphics with the tools in Adobe Illustrator CS6.

This installment covers subjects such as working with shapes and closed paths, including painting, grouping, and coloring, and placing and adjusting type. Deke shows you how to select fonts, create hanging indents, and tweak the kerning and leading of your text. Additional chapters cover drawing and editing paths (and their points) and moving and transforming objects in your artwork.

Topics include:
Rotating and duplicating objectsGrouping and stackingErasing and painting selected pathsUsing the Shape Builder toolReflecting across an angled axisSimulating beveled edgesCreating a network of interlocking pathsPlacing and flowing textCreating page marginsAdjusting type sizeCreating and applying paragraph stylesUsing the Glyphs panelInserting and removing anchor points

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Creating Accessible Documents with Microsoft Office
MP4 | Video: 720p | Duration: 1:31:10 | English | Subtitles: VTT | 259.0 MB​

Ensure that everyone can access, use, and benefit from your Microsoft Office documents by implementing these accessibility best practices from David Rivers. This course first explains what accessibility is, why it's important, and what makes a file difficult to access. Then David provides some document standards, guidelines, and tips before launching into specifics in Word, Excel, and PowerPoint. See how to use the Accessibility Checker to locate accessibility issues quickly in each application, and find out how to make elements such as text, images, tables, and objects accessible to all. The course also covers using text-to-speech functionality, adding alt text to describe graphics and images, and manipulating object order for screen readers.

Topics include:
Understanding document accessibilityBest practicesUsing the Accessibility Checker in Word, Excel, and PowerPointMaking text, images, and tables accessible in WordUsing text-to-speech functionalityFormatting cellsCreating accessible objects, tables, and hyperlinks in ExcelPowerPoint presentation guidelines for accessibilityAdding alt text to mediaConsidering object order for screen readers

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