Published 7/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.79 GB | Duration: 1h 59m
All the instructions & templates you need to create & implement a marketing funnel that converts easily & inexpensively
What you'll learn
The strategy behind the marketing funnel and why it works.
How to market the free resource that you'll offer in exchange for email addresses.
How to ultimately pitch your paid product or service via email.
How to leverage our proven, done-for-you free and paid offer pages, plus email templates.
How to put it all together and get your funnel off the ground.
Requirements
Must have an online product or service you intend to offer (or an idea for one).
Some familiarity with Google Docs recommended.
No marketing or copywriting experience required. You will learn everything you need to know.
Description
With free website builders galore, anyone can create a beautiful website these days; but that doesn't mean those pages will actually convert leads into paying customers. What makes or breaks a sale? Your messaging. Does what you're offering align with your ideal customer's needs and goals? Does your page copy address their fears and objections? Are you speaking in their language?When you use our templates in this course, the answer to all of those questions will be YES! Inside you'll find page and email templates for a complete marketing funnel that collects leads with a free offer and nurtures them via email, before ultimately pitching your digital product(s) or service(s).These templates are so thorough and detailed that once they are filled out, you can pass them directly to a designer, developer or virtual assistant to implement them for you. We've included insider tips and recommendations for hiring great help online and inexpensively.If you're on a super tight budget, we've also included detailed trainings on how to implement this funnel all on your own.You don't need advanced technology, marketing or copywriting skills to create an online experience that easily and ethically converts leads into paying customers.Everything you need is inside this course, including:A landing page template for your free offer that will collect your leads' email addressesA confirmation page template that delivers your free offer and softly pitches your paid offerA 6-email campaign that nurtures leads from your free offer before pitching your paid offerA sales page template for your paid offer: your product(s) and/or service(s)A confirmation page template for your paid offer that encourages consumption and decreases buyer's remorsePlatforms we recommend to either implement the funnel yourself, or hire a freelancer online and inexpensively
Overview
Section 1: Getting Started
Lecture 1 Course Overview: What to Expect
Lecture 2 Marketing Funnel Strategy Part 1: Why It Works
Lecture 3 Marketing Funnel Strategy Part 2: How it Works
Lecture 4 Fill Out Your First Worksheet to Use Later with Templates
Section 2: Your Free Offer Messaging
Lecture 5 Free Offer Intro and Worksheet
Lecture 6 Free Offer Name, Problem, Solution & Promise
Lecture 7 Free Offer Hook & CTA
Section 3: Your Paid Offer Messaging
Lecture 8 Your Paid Offer Intro and Worksheets
Lecture 9 Paid Offer Promise, Hook & What's Included
Lecture 10 Your Credibility & CTA
Lecture 11 Features, Incentives & Pricing
Lecture 12 OPTIONAL: Frequently Asked Questions
Lecture 13 OPTIONAL: Testimonials
Section 4: Fill Out Your Templates
Lecture 14 Landing & Sales Page Templates
Lecture 15 Email Templates
Section 5: Implement Your Funnel
Lecture 16 Pick Your Path: Do It Yourself (DIY) vs. Done for You (DFY)
Lecture 17 Do It Yourself (DIY) Part 1: Pages
Lecture 18 Do It Yourself (DIY) Part 2: Emails
Lecture 19 DFY Pages: How to Hire a Designer Inexpensively
Lecture 20 DFY Pages (Part 2): Branding Brief (Template Included)
Lecture 21 DFY Pages (Part 3): Branding Brief Continued
Lecture 22 DFY Emails: How to Hire a Virtual Assistant Inexpensively
Lecture 23 Bonus Lecture
Existing businesses who want to create or improve their online marketing funnel.,Aspiring entrepreneurs who want to monetize their passion as affordably as possible.
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