Video: MPEG4 Video (H264) 1920x1080 25fps 2037kbps | Audio: AAC 44100Hz stereo 128kbps
Genre: eLearning | Duration: 16 lessons (2h 33m) | Language: English | Level: BEGINNER
Subtitle: English, Spanish, Portuguese, German, French, Italian, Polish, Dutch | File size: 1.2 GB
Discover how to strike a human connection through bold graphics that reflect a brand's style and personality
A brand identity design is the visual language that is spoken between a company or organization and its audience. When a brand's visual elements are drawn by hand, there is a much more personal experience for a potential customer. Graphic designer Jon Contino affirms that if a human being made what you're holding, wearing or seeing, that's what makes it special.
With clients like Google, AT&T, Coca-Cola, and Nike, Jon takes you through his creative process behind creating hand-drawn brand identities. Bring a sense of style and personality to your branding by creating a one-of-a-kind design that started out with just pencil and paper.
Meet Jon Contino, graphic designer, illustrator, creative director of Contino branding studio, and your teacher for this course. Hear about his early discovery of graphic design when playing in a rock band as a teenager, and how it led him to start his own studio years later. He also shares his sources of inspiration and the influences that have shaped his work.
Start your project by first getting your logo ideas on paper to develop a concept. Once you've got your initial ideas sketched, Jon shows you how to do market research to explore existing logos and competition. With a better understanding of your logo design, create a mood board with references that inspire you before putting it all together.
Now it's time to start making a variety of thumbnails of your logo design and choose the ones that best suit your brand identity. From the thumbnails selected, Jon guides you through expanding on your concept to further develop it. Once your logo concept is ready, see how to edit and finalize your design. Trace your final design in ink before digitizing it.
Learn how to enhance your inked logo with Photoshop or Procreate. Jon then teaches you how to vectorize your design in Illustrator, as well as how to fine-tune the spacing within your logo. Finally, bring your logo to life by adding a color combination inspired by your mood board.
Jon takes you through developing a visual identity for your brand based on your logo. He explores sampling your brand with photography and how to visualize it in a real-world context. Next, see how to add elements like icons, patterns or illustration to your logo to extend the visual language of your brand. Wrap up the course by learning how to create a mockup with your logo, as well as how to create a brand guideline system.
What is this course's project?
Create a logo design by hand and develop a brand's visual identity based on it.
Who is it for?
This course is for anyone interested in creating unique brand identities using hand-drawn techniques.
What you need
Basic drawing skills, knowledge of basic design principles, and some experience with Illustrator and Photoshop are helpful, but not essential.
As for materials, you will need a pencil, some paper, and a black pen or marker. To digitize and enhance your design, you need access to a computer with Illustrator and Photoshop, or an iPad with Procreate.
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