Last updated 12/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 295.28 MB | Duration: 0h 51m
Learn the basics of DMP and how do they work, what data do they collect and how to activate the data across campaigns
What you'll learn
Fundamentals of a DMP (Data Management Platform)
Get familiar with Oracle BlueKai platform UI
Learn to add users, export audiences and install Apps in Oracle BlueKai
Learn to generate tags within Oracle BlueKai for Website tagging
Learn to navigate the Data Taxonomy
Requirements
Basics of Digital Marketing or Programmatic Advertising
Description
In this course, we will cover step by step guide to Oracle BlueKai and how to Inject, organize and Activate data in Oracle BlueKai and use it across different DSPs and SSPs DMPs are an important component of Programmatic Advertising and are used for granular audience targeting strategies across DSPs and SSPs like Google Ad Manager, DV360, MediaMath, TubeMogul, etc.The course is divided into different sections, segmented in a way to make your learning smooth1. Basics of DMPWhat is a DMP?How do they collect Data?What are they used for?What kind of data do they contain?2. Oracle BlueKai walk-throughOracle BlueKai is one of the largest DMPs available in the market. We will take you through the UI to make you familiar with the UI and you should be able to familiarize with:How to navigate within taxonomy of DataCreate Audience groups Export Audience segment dataPush the segments to the campaignsForecast reach for audience segmentsHow to add users to the UI, etc.3. Articles on most frequently asked questions and advanced terminology explained about Oracle Bluekai and DMPs in generalDMPs have been a very important tool for Digital Marketers and performance professionals as digital media grows more complex and more user data is created and collected on a daily basis, marketers, agencies and publishers need better ways to buy, sell and manage audience data beyond the standard suite of analytics tools. How do you capture all this valuable audience data, shape it into insights and then activate it to drive outcomes?
Overview
Section 1: Introduction to DMP
Lecture 1 Introduction to DMP
Section 2: Oracle BlueKai UI walk-through
Lecture 2 Oracle BlueKai : UI and Audience Taxonomy Walk-through with forecasting
Lecture 3 Export and Activate Audience Segments
Section 3: FAQs and Terminology Guide of Oracle BlueKai
Lecture 4 Advanced terminology explained
Lecture 5 FAQs and Answers
Section 4: Quiz
Lecture 6 Attempt your quiz
Anyone who is looking to gain knowledge in DMP from basics,Beginners in Programmatic Advertising or Digital Marketing who want to upskill
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