Published 12/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.29 GB | Duration: 2h 7m
Simulation-based learning! Learn the fundamentals of digital marketing and sales funnels - super-fast and effective.
What you'll learn
This is not a lecture-style course. This course uses the most modern and innovative experiential-learning methods to keep you engaged from start to finish!
Learn the basics of digital marketing while building and optimizing a marketing and sales funnel to maximize sales and other metrics.
Engaging simulation-based learning - a super-fast and highly-effective way to learn how to apply digital marketing concepts.
Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play.
Discover how all the many concepts of digital marketing are brought together to achieve an overall marketing objective.
Requirements
No prior knowledge needed.
Requires Tablet, Computer, or Chromebook to play the simulation.
Description
This is not a lecture-style course. This course uses the most modern and innovative experiential-learning methods to keep you engaged from start to finish.*Here's how it works:This course simulates an engaging narrative story that places you in the role of an inventor of a new product. Learn the basics of digital marketing while building and optimizing a marketing and sales funnel to maximize sales and other metrics.Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play.This is a super-fast and highly-effective way to learn how to apply digital marketing concepts. This unique learning experience helps you discover how all the many concepts of digital marketing are brought together to achieve an overall marketing objective. IncludesSimulation with videos and quizzes integrated directly into the experience - 99 days of access to the GoVenture Digital Marketing Simulation and curriculum.20 whiteboard-style videos of digital marketing fundamentals (lifetime access on Udemy)Digital Marketing Superhero Book (PDF) (lifetime access on Udemy)Glossary of 179 terms (lifetime access on Udemy)Fully automated performance assessmentGlobal leaderboard to compare your performance to the best in the world (anonymous).Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet.Time RequiredSimulation with videos and quizzes requires 5 hours to complete (on average). Can be played over multiple sessions on any schedule.Play the simulation multiple times if you choose and access additional learning resources including videos, book, and glossary.This is a super-fast and highly-effective way to learn how to apply digital marketing concepts. This training only requires a few hours of your time.Topics CoveredModules and high-level concepts are explained using whiteboard-style videos and integrated into the simulation training:Consumer ProfilesBrandContentWebsiteShopping OnlineRevenue & ProfitMetricsSocial Media OrganicSocial Media PaidSearch OrganicSearch PaidMessagingEventsCommunityLanding PageOrder OptionsAffiliate MarketingOptimization
Overview
Section 1: Introduction
Lecture 1 Start Here!
Lecture 2 Digital Marketing & Sales Funnel SIMPLIFIED
Section 2: Let's Play!
Lecture 3 Tutorial Video for the GoVenture Digital Marketing Simulation
Lecture 4 Your Free Access to the GoVenture Digital Marketing Simulation
Lecture 5 Your Free BOOK - Digital Marketing SUPERHERO
Lecture 6 Play the GoVenture Digital Marketing Simulation
Lecture 7 Completing the GoVenture Digital Marketing Simulation
Lecture 8 Practice Content Creation and Advertising
Section 3: Videos (for Review)
Lecture 9 About These Videos
Lecture 10 Consumer Profiles
Lecture 11 Brand
Lecture 12 Content
Lecture 13 Website
Lecture 14 Shopping Online
Lecture 15 Revenue & Profit
Lecture 16 Metrics
Lecture 17 Social Media
Lecture 18 Social Media Paid
Lecture 19 Optimization
Lecture 20 Optimization Tutorial
Lecture 21 Search
Lecture 22 Search Paid
Lecture 23 Messaging
Lecture 24 Events
Lecture 25 Community
Lecture 26 Landing Page
Lecture 27 Order Options
Lecture 28 Affiliate Marketing
Section 4: End of Course and Next Steps
Lecture 29 End of Course and Next Steps
Perfect for beginners who want to learn quickly.,Effective for anyone who is having trouble with how all the concepts of digital marketing fit together to create a marketing strategy and sales funnel.
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