Duration: 32m | Video: .MP4, 1280x720, 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 543 MB
Genre: eLearning | Language: English
Join SFF author and Youtuber Jenna Moreci, and learn how to effectively market your writing and grow your readership by building a compelling, customized author platform.
Writing a novel is hard work, but marketing*it can be even harder. Not sure how to excite and engage*readers?*Struggling to expand*your reach? Each lesson will cover the sequential steps for not only developing an author platform, but creating an attention-grabbing voice, providing quality content, and turning your audience into a fandom.
If you're writing your first novel and not sure how to proceed, or if you have several books under your belt but haven't yet gained a following, this class will help you build a platform that separates you from the writing herd.
WHAT YOU'LL LEARN:
Determining Your Target Audience.*Your book is great, but it's not for everyone. Jenna explains the importance of appealing to*your target audience and shows you step by step how to determine who your writing*is*best suited for.
Setting up an Online Presence.*Social media is a must for a writer, but with so many platforms available, it can be hard to know where to start. Learn how to build your online presence*by paying attention to trends within your target audience as well as acknowledging your*personal comfort and skillset.
Establishing Your Voice. This is the most important step when building an author platform. It's also the one most writers skip!*If you want your platform to stand out, it has to have a unique voice. Learn how to personalize your platform and*provide content that highlights your talents and strengths.
Creating a Game Plan.*Now that you've determined your content, it's time to establish a game plan.*Jenna shows you*how to maximize your platform's reach*via various factors such as setting up a content schedule and proper digital*marketing.
Audience Engagement.*Some of the most popular methods for growing your author platform aren't all that sustainable. Jenna breaks down the biggest pitfalls*behind common marketing tactics and why communication is*the best option for growing your brand. And if you're not that great of a communicator, don't worry - Jenna's tips make approaching readers*a lot less intimidating.
Common*Mistakes. So many writers stifle the growth of their own platforms - don't be*one of them!*Jenna*highlights the recurring mistakes*writers*make when engaging with their audience and offers alternatives that will promote reader*interest and loyalty.
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