Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.97 GB | Duration: 9h 22m
Combining 5 courses for 'Digital Marketing 3.0' for about the price of 3 (i.e. get 2 free)
What you'll learn
What Is Digital Marketing 3.0 (The Evolution Of Digital Marketing)
All you need to know about how to set up effective Google and Facebook Campaigns and Ads
How to write laser-targeted specific ads that convert
What to say (in your ads), how to say it and why to say it this way (consumer psychology)
Optimizing your budget and spending so that you can get more leads for less dollars and scale it up
Setting Up Your FB accounts correctly for your property and how to measure your success
Setting up marketing funnels (for real estate/property) that attract the right leads
The simple 3 step process that points you in the direction of more commissions: Connect, Clone, Contact
How to produce great videos within a short time without needing any IT (technical) knowledge or skills
Getting your videos noticed to build your brand and increase your sales
Requirements
Speak and understand English
Marketing/Selling real estate/property
Have a Gmail and Facebook account
Description
How Can You As A Real Estate Agent or Property Marketing/Sales Person Make Use Of It To Earn More Commission And What Is the Big Trend In Digital Marketing Now? This Is What 'Digital Marketing 3.0' Is All About. This portfolio course combines all my 5 individual courses in the Digital Marketing 3.0 umbrella for about the price of only 3 of them.1. FunnelsWhat are funnels and why are they so crucial to your success? They are the first step to consistently get new leads in, so that you can then leverage on these contacts to sell your properties. This is especially important if you are NOT tech savvy. Funnels can be built up easily and you do not need to worry about website setup, hosting or security and you do not need a programmer, designer or copywriter. You can get your first (and subsequent) funnel up in a short time frame by simply leveraging on mine, clone it and adapt it to your needs, which involves copy/paste (of text) and uploading images (pictures of the property you are marketing) - done. Easy enough? Then sign up now and get going.Now it is even possible to automate your follow up actions with Follow-Up Funnels to enable you to focus more on your clients. 2. Facebook AdsIn this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Facebook ads that appeal to your leads and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don't overspend and scale it up to greater heights. Right from the basics on how to set up your ads account, business manager, fan pages and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms and how you can then access those in order to contact them and hopefully then close a deal with them.In short, be better at FB*Marketing than your competitors and colleagues. 3. Google PPC AdsIn this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Google PPC ads that appeal to potential buyers and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don't overspend and scale it up to greater heights. Right from the basics on how to set up your ads account and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms or your website and how you can then access those in order to contact them and hopefully then close a deal with them.Which keywords and ad groups to use specifically in real estate (property) marketing, what exactly to say in your ads, how to say it and why to say it this way (consumer psychology), which has been proven to work. 4. RetargetingWhile targeting prospects through funnels, FB and Google targeting through ads can be lucrative (as taught in my courses on those subjects), the real 'gold' is in retargeting and remarketing. Why? Because the prospects you are targeting in re-targeting have interacted and heard of you before, they are not 'cold' any more, but already 'warm' prospects. They are much more likely to give you their contact details at that time. And once you have them, if you are lucky you can make a sale right away. But more often than not, it is only after a number of interactions and a few weeks or months later that they actually buy a property from you. So it is important to have the right follow up strategy. How to do that is what you will learn in this course. How to set up your retargeting campaigns in FB*and Google, what to say (write), how to contact them, following up short-term and long-term and consumer psychology is all part of this course5. Video MarketingIn this course you are learning what you need to know about Video Marketing for Real Estate, i.e. how to plan and shoot your real estate or branding videos so they are effective and appeal to your viewers, whether you are a property agent, agency or developer.Learn useful and practical tips and tricks, what kind of equipment (camera, sound, lighting etc) you need (and don't!), whom video marketing is suitable for and what are the different types of videos you can produce along the Marketing and Sales cycle (AIDA, Attention, Interest, Desire and Action) like branding, market updates, webinars, listing or recruiting videos.Of course the best videos are useless if nobody sees them. Learn how you can market and advertise them to bring them out there to your target audience so that they notice you and your property, contact you and you can eventually close more deals.
Overview
Section 1: Introduction To The Course
Lecture 1 A Welcome Message
Lecture 2 Course Introduction
Lecture 3 Quizzes
Section 2: Part 1: Introduction To Funnels
Lecture 4 Funnels: Learning Objectives And Overview
Lecture 5 Naming Your Funnels (a.k.a. "URL")
Lecture 6 What Is A Funnel
Lecture 7 Connecting And Securing Your Funnel
Section 3: Making Your Funnel Happen
Lecture 8 Setting Up A New Funnel
Lecture 9 Cloning And Sharing Funnels
Lecture 10 Amending A Cloned Funnel To Your Needs
Section 4: Funnel Assets And Contacts
Lecture 11 Adding Digital Assets To Your Funnels For Your Leads
Lecture 12 The Rewards For Your Efforts: Accessing Your New Leads
Section 5: Funnel Updates
Lecture 13 Follow-up Funnels (new funnel type)
Lecture 14 Funnel Update Aug 2022 (Latest Trends)
Section 6: Funnels Summary, Additional Resources And Quiz
Lecture 15 Funnels Summary
Lecture 16 Additional Useful Resources
Section 7: Part 2: Introduction To Facebook Marketing
Lecture 17 Learning Objectives And Overview (FB Pages and Ad Accounts)
Lecture 18 Learning Objectives And Overview (FB Ads)
Section 8: FB Fan Pages And Ad Accounts
Lecture 19 Setting Up A New Facebook Page (Fan Page)
Lecture 20 Accessing And Navigating Your FB Ads Account
Section 9: FB Business Manager, Pixels and Metrics
Lecture 21 Setting Up The FB Business Manager
Lecture 22 Setting Up A FB Pixel And Conversion Event
Lecture 23 Verifying Your Website's Domain Names In FB
Lecture 24 Understanding FB Metrics
Section 10: FB Audiences, Campaigns and Ad Sets
Lecture 25 Setting Up FB Audiences
Lecture 26 Understanding Campaigns And Campaign Budget Optimization
Lecture 27 Setting Up FB Ad Sets
Section 11: FB Ads, Scaling And Your Leads
Lecture 28 Laser-targeted Specific Ads
Lecture 29 Ad Variations (A/B Testing)
Lecture 30 Budgeting And Scaling
Lecture 31 Creating Lead Capture Forms And Accessing Your Leads In FB
Section 12: FB Ads Summary, Additional Tips And Quiz
Lecture 32 FB Ads Summary
Lecture 33 Additional FB Ads Tips
Section 13: Practice Test 1 (Funnels and FB Ads)
Section 14: Part 3: Introduction To Google Ads (PPC)
Lecture 34 Learning Objectives And Overview - Google Ads Introduction
Lecture 35 The Basics Of Google Ads
Lecture 36 Setting Up A New Google Ads Account
Lecture 37 Navigating Google Ads
Lecture 38 Google Ads Structure
Lecture 39 Google Ads Metrics
Lecture 40 Conversion Events And The Google Remarketing Tag
Lecture 41 Additional Tools For Google
Section 15: Google Ads Setup
Lecture 42 Learning Objectives And Overview - Google Ads Setup
Lecture 43 Types Of Campaigns And Ads
Lecture 44 Setting Up Audiences in Google
Lecture 45 Google Placements
Lecture 46 Google Ad Account Settings
Lecture 47 Google Location Targeting
Lecture 48 Google Demographics Targeting
Section 16: Google Ads Campaigns
Lecture 49 Learning objectives and overview - Google Ads Campaigns
Lecture 50 New Search Network Campaigns
Lecture 51 New Display Network Campaigns
Lecture 52 New Video Campaigns
Lecture 53 Bidding Strategies (Manual vs. Automatic)
Lecture 54 Google Campaign Optimization
Lecture 55 Google Ad Scheduling
Lecture 56 Google Campaign Settings
Section 17: Keywords
Lecture 57 Learning Objectives And Overview - Keywords
Lecture 58 Keyword Match Types
Lecture 59 Negative Keywords
Lecture 60 Keyword Grouping And Optimization
Lecture 61 Keyword Planner Tool
Section 18: Google Ads For Real Estate (Property)
Lecture 62 Learning Objectives And Overview: Google Ads
Lecture 63 Google Ad Types
Lecture 64 Google Ad Ranking
Lecture 65 Improving Your Quality Score
Lecture 66 Laser-targeted Specific Ads - Concept And Preparation
Lecture 67 Laser-targeted Specific Ads - Execution (Hands On)
Lecture 68 Dynamic And Responsive Search Ads
Lecture 69 Google Ad Extensions
Lecture 70 Accessing Your Leads From Google Ads
Lecture 71 Ad Groups, Keywords And Ad Tips For Property Project Marketing
Section 19: Updates to Google PPC Mid 2022
Lecture 72 Adwords Updates Mid 2022 That Google Made
Section 20: Google Ads Summary And Quiz
Lecture 73 Quick summary
Section 21: Part 4: Introduction To Retargeting And Remarketing
Lecture 74 Retargeting Learning Objectives
Lecture 75 Remarketing Learning Objectives
Section 22: Retargeting
Lecture 76 The Importance Of Retargeting
Lecture 77 Creating Google Retargeting Audiences
Lecture 78 Creating Google Retargeting Ads
Lecture 79 Google Retargeting Ad Placements And Examples
Lecture 80 Creating FB Retargeting Audiences
Lecture 81 Creating Effective FB Retargeting Ads
Section 23: Remarketing And Follow Up
Lecture 82 Initial Follow Up
Lecture 83 Remarketing Through Continuous Follow Up For Long-Term Success
Lecture 84 Consumer Psychology And How It Matters To You
Lecture 85 A Word On SEO
Section 24: Summary, Sendy Setup And Quiz
Lecture 86 How To Set up Sendy (If You Decide To Use It)
Lecture 87 Retargeting Quick Summary
Section 25: Part 5: Introduction To Video Marketing
Lecture 88 Learning Objectives And Overview Video Marketing
Section 26: Who And Why Video Marketing
Lecture 89 Why Video Marketing
Lecture 90 Whom Is RE Video Marketing For?
Section 27: Preparation
Lecture 91 Planning Your Videos
Lecture 92 Equipment
Lecture 93 Types Of Real Estate Marketing Videos (Part I)
Lecture 94 Types Of Real Estate Marketing Videos (Part II)
Lecture 95 Tips And Tricks
Section 28: Getting Your Videos Out There
Lecture 96 Production And Editing
Lecture 97 Hands On: Production Of A FB Ad
Lecture 98 Hands On Production Of A Branding Video
Lecture 99 Hands On Production Of A Listing Video
Lecture 100 Marketing And Advertising
Section 29: Video Marketing Upate Aug 2022
Lecture 101 Video Marketing Update Aug 2022 Part I - Background and theory
Lecture 102 Video Marketing Update Aug 2022 Part II: Practical hands-on
Section 30: Video Marketing Quick Summary And Quiz
Lecture 103 Video Marketing Quick Summary And Quiz
Section 31: A Thank You Message
Lecture 104 A Thank You Message
Section 32: Practice Test 2: Google Ads, Remarketing and Video Marketing
Real Estate Agents / Property Agents,Real Estate/Property Marketing people,Real Estate/Property Sales people
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