Unlock the Power of Online Advertising, Social Media Strategies, & Web Designing
Published 2/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 8.42 GB | Duration: 9h 1m
What you'll learn
Learn how to create professional and responsive websites using WordPress
Understand how to create and manage social media accounts, design engaging posts, and graphics
Learn how to create and run successful advertising campaigns on different social media platforms
Learn how to create and implement a comprehensive digital marketing strategy for your business
Apply the skills and knowledge you learn in the course to your own business or website.
Learn how to create effective ads and target the right audience
Learn how to create successful gigs on fiverr
Learn how to create successful email campaigns for your audience
Requirements
A desktop or laptop computer
An Internet connection
Self confidence
Basic knowledge about operating a computer
Description
Master the Art of Digital Marketing in Sinhala is a comprehensive online course that aims to equip you with the skills and knowledge needed to excel in the digital world. Delivered in the Sinhala language, this course is designed for entrepreneurs, small business owners, and anyone looking to improve their digital marketing skills.In this course, you will learn the following:Web design using WordPress: Create professional and responsive websites using the popular content management system, WordPress. You will learn how to install and configure WordPress, create pages, and customize your website's design and layout.A-Z of social media marketing: Learn how to create and manage social media accounts, design engaging posts, graphics and more. You will understand how to develop a content strategy, create engaging and shareable content, and how to use social media analytics to measure your performance.Social media advertising: Understand how to create and run successful advertising campaigns on different social media platforms. You will learn how to create effective ads, target the right audience, and measure the ROI of your campaigns.Email marketing: Understand how to create and send effective email campaigns. You will learn about the different types of email campaigns, how to create a mailing list, and how to use email marketing software.Digital marketing strategies: Learn how to create and implement a comprehensive digital marketing strategy for your business. You will learn about the different components of a digital marketing plan &content marketing, and more.Throughout the course, you will be provided with a wealth of resources, including video lectures, quizzes, and exercises to help you master the material. You will also have the opportunity to work on real-world projects, allowing you to apply the skills and knowledge you learn in the course to your own business or website.This course is designed to empower you with the tools, techniques, and strategies you need to succeed in the digital world. By the end of the course, you will have a deep understanding of the digital landscape, the ability to create and implement a comprehensive digital marketing plan, and the confidence to take your business to the next level.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What you'll learn from this course
Lecture 3 What are the opportunities that you get from this course
Section 2: building a website for you, or for your client
Lecture 4 Web Design Introduction & What you'll learn in this section
Lecture 5 How to find the right domain
Lecture 6 How to purchase a hosting & domain
Lecture 7 How to activate SSL to your website
Lecture 8 How to install WordPress on your hosting
Lecture 9 List of keywords that may be useful when using WordPress
Lecture 10 How to install a theme for your website & install required plugins
Lecture 11 How to install Woo-commerce
Lecture 12 Basic Customization of the website
Lecture 13 How to customize the Homepage
Lecture 14 Here is a list of keywords that may be useful when using the Elementor plugin
Lecture 15 How to add a new page and customize the page
Lecture 16 How to edit menus and navigation bar
Lecture 17 How to create categories & Collections in woo-commerce
Lecture 18 How to add products for your website
Lecture 19 How to setup Shipping for your website
Lecture 20 How to add a payment gateway for your website
Lecture 21 How to create backups for your website
Section 3: Google Services and Business email account creation
Lecture 22 How to create a business Email account in wordpress
Lecture 23 How to create a Gmail account
Lecture 24 How to submit your website to google search console
Lecture 25 How to Submit and use google analytics
Lecture 26 How to setup google my business account
Section 4: Designing
Lecture 27 Introduction to Canva and its features
Lecture 28 Creating a Canva account and navigating the interface
Lecture 29 How to design social media posts
Lecture 30 How to Design a Business Card
Lecture 31 How to Design a letter head
Lecture 32 Exporting and sharing your designs
Section 5: Introduction to Facebook marketing
Lecture 33 Create an Facebook page
Lecture 34 Introduction to facebook business suite
Lecture 35 How to plan your posts in planner & create your first post
Lecture 36 How to get first 1000 organic followers & likes
Lecture 37 20 Tips for Effective Hashtag Engagement on Social Media
Lecture 38 Extra Reading: 10 Examples of Catchy and Memorable Social Media Bios by Big Bran
Section 6: Introduction to Instagram Marketing
Lecture 39 How to create a Instagram account & Turn it into a business profile
Lecture 40 How to sync your Instagram account with Facebook Business Suite
Lecture 41 How to Plan your content using Meta suite
Lecture 42 Here is a Instagram hashtag strategy that can work for any business
Lecture 43 Example Instagram Hashtag Strategy for a Coffee Shop
Section 7: Facebook Business manager
Lecture 44 How to log into your business manager and complete the account
Lecture 45 How to create a pixel for your website in business manager
Lecture 46 How to create a catalog in business manager
Lecture 47 How to verify your domain in Business manager
Lecture 48 How to open a facebook shop
Section 8: Maximizing Results with Facebook Ads Manager: A Comprehensive Guide
Lecture 49 How to create an ads manager for your business account
Lecture 50 Basic tour around ad manager
Lecture 51 Facebook ads objectives and how to use it
Lecture 52 How to get more followers on Instagram using ads manager
Lecture 53 How to get more page likes from facebook ads
Lecture 54 how to get more engagement on Facebook post
Lecture 55 How to get more post engagement on instagram
Lecture 56 How to run a lead campaign to collect email in facebook ads
Lecture 57 How to get more sales from facebook ads
Lecture 58 How to create a custom audience using Posts engaged
Lecture 59 How to create a custom audience using Facebook likes
Lecture 60 How to upload your email list to facebook ads manager & create a custom audience
Section 9: Video Marketing
Lecture 61 How to create a video ad campaign in facebook
Lecture 62 How to convert video views into a custom audience & Retarget them
Section 10: Youtube Marketing
Lecture 63 How to create a youtube Channel
Lecture 64 All you need to know about Youtube creator studio and completing the setup
Lecture 65 Things to consider before uploading a Youtube video
Lecture 66 Upload a video: all you need to know about uploading a video to youtube
Lecture 67 Monetizing your channel through ads, sponsorships, and affiliate marketing
Lecture 68 Youtube Channel Ideas
Section 11: Email Marketing
Lecture 69 Email Marketing Introduction & results
Lecture 70 How to create an account in Mailchimp and Upload E-mail List
Lecture 71 How to connect your mailchimp account to Woocommerce
Lecture 72 How to design a newsletter & Seasonal campaign poster
Lecture 73 How to setup your first campaign and send it to your audience
Lecture 74 How to analysis your email campaign results
Section 12: Fiiverr
Lecture 75 How to create an account on fiverr
Lecture 76 How to complete your profile
Lecture 77 How to create a gig in fiverr
Lecture 78 Tips for Fiverr: How to maintain your Fiverr account & all you need to know
Section 13: Extra Reading : Creating a Successful Marketing Strategy
Lecture 79 How to research and find your right Audience
Lecture 80 How to select marketing funnels
Lecture 81 Example for an social media monthly planner
Lecture 82 How to become a successful Social Media influencer
Section 14: Bonus Lecture
Lecture 83 Bonus Lecture
Entrepreneurs and small business owners looking to expand their reach and promote their products or services on social media platforms,Digital marketers and social media managers looking to improve their skills and stay up-to-date with the latest trends and best practices,Content creators, influencers and bloggers who want to build a following on social media platforms,Anyone who wants to improve their understanding of social media advertising and how to create and run successful campaigns,Individuals who want to learn how to develop a comprehensive social media marketing strategy,Anyone who wants to increase their knowledge of different social media platforms such as Facebook, Instagram, TikTok, etc.
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