Last updated 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.76 GB | Duration: 5h 0m
Learn Everything You Need To Know To About Marketo & Crack Professional Certification
What you'll learn
Marketo platform concepts (end to end)
Marketing automation principles
Marketo certification questions and answers
Marketo interview questions
Requirements
Basic idea of marketing
Description
Overview
Section 1: Module 1: Marketing automation principles
Lecture 1 Lession 1 Digital Transformation
Lecture 2 Lession 2 Examples Digital Transformation
Lecture 3 Lession 3 Change in Customer Behaviour Expectations
Lecture 4 Lession 4 Retun on Engagement
Lecture 5 Lession 5 Data and Analytics
Lecture 6 Lession 6 Behavioral Marketing
Lecture 7 Lession 7 New Marketing Metrics
Lecture 8 Lession 8 Platform Automation
Lecture 9 Lession 9 Customer Journey
Lecture 10 Lession 10 Micro Moments in Customer Journey
Lecture 11 Lession 11 Customer Insights in Customer Journey
Lecture 12 Lession 12 Customer Profiling
Lecture 13 Lession 13 Lead scoring basics
Section 2: Module 2: How to create new program
Lecture 14 How to create new program
Section 3: Module 3: Send email from Marketo (email marketing)
Lecture 15 Smartlist in Email
Lecture 16 Email Editor
Lecture 17 AB testing in emails
Lecture 18 Schedule emails
Lecture 19 Approve your email program
Lecture 20 My tokens
Lecture 21 Setpup in Program
Lecture 22 Why system takes time to send emails
Section 4: Module 4: See records in your Marketo programs
Lecture 23 Members tab in program
Section 5: Module 5: What are tokens and their types in Marketo
Lecture 24 Token types
Section 6: Module 6: Create events in Marketo
Lecture 25 Event program intro
Lecture 26 Create landing page
Lecture 27 Create emails
Lecture 28 Smart campaigns
Lecture 29 Execute Campaign
Lecture 30 Event partner for webinars
Lecture 31 Event program type closure statement
Section 7: Module 7: Build the relationship using Nurture campaigns
Lecture 32 Engagement program intro
Lecture 33 Add content to streams
Lecture 34 Transition rule in streams
Lecture 35 View of canvas
Lecture 36 Setup in engagement
Section 8: Module 8: If nothing suits your marketing needs then this program will help
Lecture 37 Default program
Section 9: Module 9: Create assets
Lecture 38 Design studio intro
Lecture 39 2 step process
Lecture 40 Create templates
Lecture 41 Create forms
Lecture 42 Snippets
Lecture 43 Images and files
Section 10: Module 10: Manage database using simple user interface
Lecture 44 Database
Section 11: Module 11: Admin - the control panel of your Marketo
Lecture 45 Admin
Section 12: Module 12: Marketo Certified Associate - Questions Answers
Lecture 46 Set 2
Lecture 47 Set 3
Lecture 48 Set 4
Lecture 49 Set 5
Lecture 50 Set 6
Lecture 51 Set 7
Lecture 52 Set 8
Lecture 53 Set 9
Lecture 54 Set 10
Lecture 55 Set 11
Lecture 56 Set 12
Lecture 57 Set 13
Lecture 58 Set 14
Lecture 59 Set 15
Lecture 60 Set 16
Lecture 61 Set 17
Lecture 62 Set 18
Lecture 63 Set 19
Lecture 64 Set 20
Section 13: Message from Author
Lecture 65 Message from Author
For all beginners to strong their Marketo fundamentals,Marketing professional who wants to build career in marketing automation using Marketo
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