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Modernes Hospitality Marketing: Grundlagen, Strategien und Instrumente für einen wertschöpfungsstarken Tourismus (German Edition) by Oliver Errichiello, Sandra Bayer
German | June 13, 2023 | ISBN: 3658409320 | 180 pages | MOBI | 10 Mb
Dieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf. Weltweite Krisen, Digitalisierung und Umweltbewusstsein haben das Reise- und Buchungsverhalten massiv verändert. Das Verlangen nach Urlaub ist zwar ungebrochen, doch der qualitative Anspruch an Hotels, Gastronomie und andere Dienstleister in den Destinationen steigt. Es gilt, die Erwartungen von Reisenden einfach, individuell, facettenreich sowie preislich adäquat und nachhaltig zu erfüllen.

Die Autoren zeigen, wie diese komplexe Aufgabe vor dem Hintergrund hoher Fix- und Entwicklungskosten, kompetitiver Verdrängungsmärkte sowie verschärfter gesetzlicher Regulierungen gemeistert werden kann. Sie verknüpfen markensoziologische mit betriebswirtschaftlichen Erkenntnissen und Best Practice Insights, sodass Studierende und Praktiker gleichermaßen von der Lektüre des Buches profitieren.

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Mojave Desert Wildflowers: A Field Guide to Wildflowers, Trees, and Shrubs of the Mojave Desert, Including the Mojave National Preserve, Death Valley National Park, and Joshua Tree National Park (Wildflower), 3rd Edition by Pam Mackay Thomas, Timothy Thomas, Timothy Thomas
English | September 3rd, 2024 | ISBN: 1493064800 | 321 pages | True PDF | 13.45 MB
The Mojave Desert eco-region extends from eastern California to northwestern Arizona, southern Nevada, and southwestern Utah, and boasts plant communities as diverse as alkali sinks, dune systems, Joshua tree woodland, pinyon juniper woodland, mixed mojave scrub, and even riparian woodland.

This fully updated and revised edition will be appreciated not only by amateur wildflower enthusiasts, but experts will also find the detailed photographs and charts useful in distinguishing among similar species in difficult groups. Species are arranged by color and plant family for easy identification. This guide features 300 of the common species, full-color photographs (many brand new to this edition), detailed descriptions, information on bloom season, and interesting facts about each plant.

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tom lowe, "Mojave Moonlight"
English | ISBN: 1320022545 | 2014 | 50 pages | EPUB | 2 MB
Mojave Moonlight presents images of isolated rock formations, desaturated cacti, twirling star-shine patterns and moonlit desert landscapes that exceed the typical 'wow' factor that night photography inherently possesses. Nightglow softness removes daylight's harsh shadows and seduces the viewer to see the desert's free-form textures, elements that make the exhibit worth a visit on its own. However, Lowe goes further; he dismantles our standard perceptions of 'night photography,' and brings us images that celebrate night in the Mojave Preserve.

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Molecular Basis of Oxidative Stress: Chemistry, Toxicology, Disease Pathogenesis, Diagnosis, and Therapeutics
English | 2025 | ISBN: 1119790263 | 548 Pages | PDF | 19 MB
Molecular Basis of Oxidative Stress is a comprehensive resource on the molecular and chemical bases of oxidative stress, providing insight on various diseases caused by oxidative stress (cancer, cardiovascular, neurodegenerative) and the role of reactive oxygen species (ROS) in disease pathogenesis along with in-depth knowledge about the mechanisms of oxidative stress and damage, free radical chemistry, and the role of free radicals in disease, diagnosis, and therapeutics.

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Molecular Targets and Therapeutic Interventions Against Neurodegenerative Diseases
English | 2025 | ISBN: 1032828048 | 286 Pages | PDF EPUB (True) | 56 MB
This book comprehensively explores the latest advancements in the understanding, diagnosis, and treatment of neurodegenerative diseases. The chapters provide an in-depth review of current approaches and treatment strategies for Alzheimer's disease, offering insights into the latest developments and breakthroughs. It also reviews the cutting-edge research on potential novel targets for Alzheimer pharmacotherapy, with a focus on JNK3, GSK3β, and Fyn kinase inhibitors, providing an update on related approaches and their implications. It discusses the potential of ethnomedicines as a promising tool for mitigating Alzheimer's disease, offering insights into traditional remedies and their modern applications. Additional chapters explore the influence of microglia, the neuropharmacological mechanisms associated with SARS-CoV-2, and the molecular intricacies of Parkinson's disease. The book further covers the evolving role of artificial intelligence and machine learning in the management of neurodegenerative disorders. The chapters also examine the role of nanotechnology in addressing the challenges of diseases like multiple sclerosis. Towards the end, the book examines the role of oxidative damage in neurodegeneration and its management in related disorders. This book is an important source for neuroscientists, neurologists, and students of neuroscience.

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Mom Genes: Inside the New Science of Our Ancient Maternal Instinct by Abigail Tucker
English | April 27, 2021 | ISBN: 150119285X | 336 pages | PDF | 4.32 Mb
From the New York Times bestselling author of The Lion in the Living Room comes a fascinating and provocative exploration of the biology of motherhood that "is witty, reassuring, and takes motherhood out of the footnotes and places it front and center-where it belongs" (Louann Brizendine, MD, New York Times bestselling author).

Everyone knows how babies are made, but scientists are only just beginning to understand the making of a mother. Mom Genes reveals the hard science behind our tenderest maternal impulses, tackling questions such as why mothers are destined to mimic their own moms (or not), how maternal aggression makes females the world's most formidable creatures, and how a crisis like the Covid-19 pandemic can make or break a mom.
Weaving the latest research with Abigail Tucker's personal experiences, Mom Genes "is an eye-opening tour through the biology and psychology of a role that is at once utterly ordinary and wondrously strange" (Annie Murphy Paul, author of Origins).

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Moments of Excess: Movements, Protest and Everyday Life by The Free Association
English | April 1, 2011 | ISBN: 1604861134 | 128 pages | PDF | 1.91 Mb
Examining the complicated and sometimes controversial history, goals, and tactics of anticapitalist movements, this compilation focuses on the meaning of the movement as a whole and examines the protests that surrounded global trade and political conferences such as the 1999 World Trade Organization meetings in Seattle and the ongoing G8 summits around the world. The collection offers a broad vision of anticapitalist activism as well as strategies for instigating change, not only for the individual, but also for the collective. Featuring popular culture references, humor, poetry, and essays, this analysis of the counter-summit movement is ideal for those wanting to explore new possibilities for mobilization in the midst of crisis.

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Mon cahier Détox by Odile Chabrillac, Isabelle Maroger
French | January 7, 2021 | ISBN: 2263173471 | 96 pages | EPUB | 51 Mb
Tous les bienfaits d'une cure détox, pour nettoyer son corps en profondeur, retrouver une alimentation équilibrée et une santé débordante de vitalité !

Qui n'a pas déjà eu le teint brouillé, les jambes lourdes et le ventre ballonné ? Ou connu les lendemains difficiles après les fêtes de fin d'année, accompagnés d'une fatigue chronique, voire même d'un peu de cholestérol ? Pas de panique ! Les cures détox sont là pour nous aider à purifier notre organisme et retrouver la forme et l'énergie qui nous fait défaut ! Fini les maux d'estomac, la fatigue et le moral en berne ! La silhouette devient plus légère, le teint s'illumine, les petits déséquilibres physiologiques disparaissent... La détox, c'est le bien-être et la santé retrouvés !
Au programme :
- les règles d'or d'une détox réussie, avec un zoom sur les meilleurs aliments dépuratifs et les boissons drainantes (leurs bienfaits et des recettes), ainsi que les mauvaises habitudes alimentaires à éviter.
- un programme détox avec des menus complets de 1 à 7 jours selon les besoins, et même une monodiète ou un jeûne !
- Tous les conseils d'un expert naturopathe pour chasser les toxines, en particulier décongestionner son foie, ses intestins et ses reins, tout comme soigner et embellir sa peau et effectuer des massages drainants et minceur !
- Tous les conseils lifestyle (sommeil, relaxation, respiration, rangement de sa maison) car une cure détox réussie s'inscrit dans un équilibre global de vie.

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Monday Night Mocktails: 52 Drinks to Welcome the Week (Cheers to the Week) by Jennifer Newens, Alyson Brown
English | October 15, 2024 | ISBN: 1685557694 | 152 pages | MOBI | 59 Mb
Featuring 52 seasonal recipes, one for every week of the year, and more than 50 gorgeous images, Monday Night Mocktails welcomes the week with style. With drinks this chic and tasty, you won't miss the alcohol!

"A handy resource enhanced by vibrant photos."-Publishers Weekly
"A great buy for those who would like to have a solid reference volume for mocktails in their mixology collections."-Library Journal
"This is the perfect go-to guide for the sober curious and dry revolution. Having a great balance of familiar cocktails and new beverages sans alcohol allows everyone to have the tools to create great cocktails for yourself and all your guests." -Chris Cosentino, Chef and cookbook author
Monday Night Mocktails offers inspired, easy-to-put-together non-alcoholic drinks that are as appealing as cocktails. The 52 creative infusions are crafted with seasonal ingredients and use widely available non-alcoholic wines and spirits.
The recipes include fresh takes on old stand-bys (such as a Virgin Margarita, Fauxjito, or a Nearly Negroni) as well as original creations (like a Turmeric Meyer Lemon Drop, a Peach-Rosemary Spritz, or a Star Anise Mango Mocktail). Welcome every season with the perfect drink-without the bar, booze, and crowds.

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Monetary Economics and Policy: A Foundation for Modern Currency Systems by Pierpaolo Benigno
English | January 7th, 2025 | ISBN: 0691262640 | 433 pages | True PDF | 5.11 MB
A unified framework for understanding monetary policy, including recent unprecedented interventions by central banks

Over the past two decades, monetary policy has been deployed in unprecedented ways, as central banks attempted to mitigate the adverse consequences of the 2007-2008 financial crisis, the COVID-19 global lockdown, and recent inflationary surges. In Monetary Economics and Policy, Pierpaolo Benigno offers a new way to understand the potency and effectiveness of monetary policy, presenting a unified modeling framework to analyze policy challenges posed by both paper and digital currency systems. He investigates current theoretical and policy controversies, drawing connections with historical themes in monetary economics.
Benigno examines how central banks control the value of their currency amid competition from cryptocurrencies and private money-like securities; discusses the desirability of inflation targeting for macroeconomic stabilization; and explores theoretical grounds for the unconventional monetary policies seen in the recent period of zero nominal interest rates, including forward guidance, quantitative and credit easing, and helicopter money. He accompanies his analysis with an innovative visual representation of the New Keynesian model and inflation-targeting policies.
Benigno's novel framework also allows the study of monetary policy normalization through quantitative tightening toward what has become the "new normal." He discusses the optimal provision of liquidity and the different roles of the government and financial intermediaries. Finally, he recounts historical controversies regarding the inflation-unemployment trade-off to understand the 2020s inflationary surge and delves into the causes and dynamics of hyperinflations, tracing them to the subtle, ambiguous linkages between monetary and fiscal policy and weak balance-sheet conditions for the central bank.

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L. Randall Wray, "Money for Beginners: An Illustrated Guide"
English | ISBN: 1509554610 | 2023 | 144 pages | EPUB | 8 MB
Money is mysterious. We love it, we hate it, but few people can tell you what the heck it really is. Wouldn't it be good to get out of the fog?

This book will help you understand both the way money works and how to leverage its power. The authors take you on an illuminating journey from your piggy bank to the Federal Reserve with no pesky jargon or complex math.
Once you see money clearly, life will never be the same. You'll know what really goes on in banks and what the cash in your wallet represents. You'll know how government really spends and why it can't run out of money.
You'll know what money can actually do ― and how we can make it work for us.
Read more

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Money Mysteries: Unveiling Hidden Agendas by Alex Sterling
English | September 25, 2024 | ISBN: 1456655574 | 100 pages | PDF | 1.37 Mb
Mysteries of Wealth and Power Uncovered

Step into the labyrinthine world of financial intrigue with "Money Mysteries: Unveiling Hidden Agendas". Follow the journey through the unseen forces that shape our global economy, pulling back the curtain on the shadowy machinations of money and power.
Have you ever wondered how ancient trade evolved into today's complex financial systems?Uncover the clandestine origins and the creation of central banks, including the enigmatic Federal Reserve, whose influence permeates contemporary economic practices.Learn about the secret societies like the Illuminati and the Freemasons who have left their indelible marks on the banking world.Chapter by chapter, you'll uncover how global institutions like the IMF and the World Bank have hidden agendas that affect nations worldwide.Dig into the gold conspiracy and discover the transition from gold-backed currency to fiat money, and its catastrophic consequences on global debt.Explore the dark alleys of market manipulation, where stock market crashes and pump-and-dump schemes wreak havoc.Just when you think you've seen it all, venture into the uncharted waters of cryptocurrency and offshore accounts-the 21st century's Wild West.Concluding with a glimpse into the digital transformation and the possible emergence of a cashless society, this book is a definitive guide that prepares you for what lies ahead. "Money Mysteries: Unveiling Hidden Agendas" is not just a book; it's a revelation.

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