Title: Free: The Future of a Radical Price
Author: Chris Anderson
Published: 2009
Language: English
ISBN: 9781401322908
Publisher: Hyperion
Pages: 288
Extension: EPUB
Size: 435 KB
Subjects: Finance, Business, Business & Economics, Economics, Economics - General, General, Success in business, Social Aspects, Marketing, Technology & Engineering, Free material, Money & Monetary Policy, Pricing, Contemporary Economic Situations And Conditions
Categories: Business, Technology, Nonfiction
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.
Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.
In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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