Business & Marketing Strategy for Real Estate Photographers
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 15 lectures (1 hour, 30 mins) | Size: 897 MB
How to develop a business strategy and marketing plan for your real estate photography business.
What you'll learn
How to identify your customer, perform market research and test your services.
How to price your products and services.
Digital and direct marketing strategies to grow your business.
How to conduct a simple competitive analysis.
Trends and seasonal factors in the business of real estate photography.
Developing your business structure & and financial plans.
Business opportunities (once established).
Requirements
A computer, smartphone or tablet to access the course.
Description
Business & Marketing Strategy for Real Estate Photographers
This course provides a blueprint for setting up and growing your real estate photography business through an effective business strategy and development of an effective marketing plan. The course has been divided into several modules to cover the most important aspects of the business.
Market Overview
Lectures one and two discuss how under and oversupply of properties in the real estate market influence the demand for real estate photography services. You will also learn how to define your market and understand how to establish your share of the market.
Client Profile
Lecture three covers, in detail, how to develop a strong understanding of your client profile and how their budget, values, and personal and company values affect their decision to use your services.
Market Research & Testing
Market research and testing are explained in lectures 4 and 5, where you will learn how to develop a market research survey, test your photography services, and perform a competitive analysis using the template provided.
Service Development & Pricing Strategy
Lectures 6 and 7 will explain how to develop your service offering and establish your pricing strategy using the resources collected in the previous lecture.
An overview of how to develop your portfolio is covered in lecture eight along with how to present your images to potential clients through a website for your business.
Digital & Direct Marketing Strategies
A comprehensive list of digital and direct marketing strategies are provided in lectures 9 and 10 to assist you in reaching out to potential clients for your business.
